App Picks Of The Week

Before we get into app and game recommendation let’s see what’s up in the latest AppRaisin update that was released today. So now you’ll be able to search the latest news, which are available in Latest and Rising lists. Search works through app name, news headline and description. It could be combined with any filter and used in both Rising and Latest lists. Together comes a list of improvements and bug fixes. More about the update here.

AppRaisin Recommends:

imo desktop free video calls and chat

Imo desktop free video calls and chat  enables you to message and video chat with your friends and family for free. And no matter what device they are on. You can make high-quality video and voice calls between different devices.
Get the desktop or mobile app.



North is a sophisticated compass designed for accuracy not found in other apps: North implements custom algorithm designed for compass applications; it compares computed and measured magnetic field parameters and will inform you if there is a mismatch and more. Get the app here.


Gamers’ Pick of the Week:

SBK16 Official Mobile Game

The SBK Official Mobile Game is back and now totally FREE TO PLAY! Experience the thrill of handling a 200 HP beast, speeding through the most challenging race tracks around the world. Compete against reigning Champion Jonathan Rea and other real SBK riders, challenge your friends or measure your riding skills in the new Test Ride mode to earn yourself a game-changing reward. Interested? Get the game here.


AdDuplex Windows Phone Device Statistics Report–July, 2016

Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countries? What is the most popular Windows phone out there? Do Windows enthusiasts use the same phones as the general public? Is there a country with only one Lumia in the top-5?

These are the questions we try to answer in the July edition of the AdDuplex Windows phone statistics report.

App Picks Of The Week

AppRaisin Recommends:

Wikipedia UWP

Wikipedia UWP – a free Wikipedia app exclusively designed for all Windows 10 devices with rich feature experience. Get the app here.

Wikipedia UWP

Duplex Player

Duplex Player is a multimedia player which includes new features, such as Picture in Picture (Pip), Cast to Chromecast and DLNA devices, record media content to local storage, automatic search/download of subtitles, browse and play directly from OneDrive without the need to download, discover and play media content stored in network media servers and more. Get the app here.

Duplex player

Gamers’ Pick of the Week:

Monster Buster: World Invasion

Thinking about Pokémon? Go find and fight Monsters instead! World gets crazy with finding some creatures outdoors. Windows Phone/Mobile users enjoy this over a year with Monster Buster: World Invasion. Explore your city with your smartphone and find rare monsters from parallel universes invading our world. Get the game here.

Monster Buster


Download AppRaisin app here.

App Picks of the Week

Paul Thurrott’s Pick of the Week

Technology journalist and blogger Paul Thurrott identifies exceptional Windows apps that appear on AppRaisin. This week Paul recommends:

Alto’s Adventure

A hugely popular perpetual motion scroller that debuted previously on Android and iOS. But it’s available now on Windows 10 for PCs, and that means you can finally try out all the snowboarding and llama goodness on a real computer. Get the app here.


AppRaisin Recommends

Formula 1

If you’re a big fan of Formula 1 racing, you can now keep up with your favorite teams and drivers with the official Formula 1 app for Windows 10 PC and Mobile. In addition to driver and team news, the new app also serves up quick access to live race leaderboards, the full race schedule and much more. Get the app here.



Steam app for Windows 10 Mobile got an update recently. The side bar menu has a lot of new options, and it also brings better support for the white theme. Get the app here.


Gamers’ Pick of the Week

Lewandowski: Euro Star 2016

GAME TROOPERS releases Lewandowski: Euro Star 2016 for Windows 10 Mobile. Become a freestyle legend in this soccer game and prove that you can juggle like a pro with the help of Robert Lewandowski. Get the game here.




App Picks of the Week

AppRaisin Recommends


Podcasto is a brilliant podcast app for managing your podcast feeds. You can explore, subscribe and even download your favorite podcasts. Get the app here.



Live scores and push notifications, opinion polls and video highlights for more than 420 soccer leagues and cups around the world in one app. Get the app here.


Gamers’ Pick of the Week


Craft and upgrade traps, improve gears, harvest and gather materials for crafting and try to survive as long as you can in the wilderness. Acquire coins, open treasure chests and discover new treasure loot for survival. Get the game here.


Paul Thurrotts’ Pick of the Week

Technology journalist and blogger Paul Thurrott identifies exceptional Windows apps that appear on AppRaisin. This week Paul recommends:


An application that was basically ignored on Windows for quite a while. But it was kind a heating up recently. And if you’re on Windows Insider program and you use the app you’ve probably noticed a bunch of new features. One of the most exiting is Your Groove, which is a music discovery feature. Check out the app here.


App Picks of the Week

Many different app and game news appear on AppRaisin every day. And here are the recommended app picks from last week that you should definitely be aware of:

Paul Thurrott’s Pick of the Week

Technology journalist and blogger Paul Thurrott identifies exceptional Windows apps that appear on AppRaisin. This week Paul recommends:

This mobile app is for Wells Fargo customers and it enables you to manage your money, make transfers and payments, track investments and has exceptional security features. Check out the app here.

Wells Fargo Windows 10

AppRaisin Recommends

edjing Scratch: vinyle digital

edjing Scratch emulates the real vinyl behavior and its sound rendering for the best scratching experience. With Mixfader and edjing Scratch you’ll be able to mix and scratch anywhere with your smartphone or a tablet. Want to be a DJ? Get the app here.


My Study Life

This free cross-platform study planner has a full package of features and enables you to see homework due and overdue for classes, classes which conflict with your exams and even add revision tasks for a specific exam. It syncs data between devices, allowing you to use the app online and offline. Get the app here.

My Study Life

Gamers’ Pick of the Week

Top Gear: Drift Legends

Looking for another time killer? Check out Top Gear: Drift Legends. This official Top Gear mobile game is all about speed, style and smoke. Get the game here.

Top Gear: Drift Legends

What other apps and games did you discover recently? Share your personal picks in the comments.

Get a gift of $200 to promote your Windows 10 apps!

Special Bonus June

This week only, to help you boost your Windows 10 apps, AdDuplex offers a special Kick off package ($200) and gives you 100% bonus on it! To take advantage of this bonus, jump straight to AdDuplex client area, purchase your $200 promotion package and we will credit Twice As Much to your AdDuplex account!

Grab your bonus Here

Offer expires on: July 1, 2016

Additionally, this whole week we are giving 100% bonus on all larger AdDuplex campaign packages. In case you want to scale up your campaigns or enjoy 2x lower CPI, don’t miss your chance!

The Business Side of Windows 10 Apps. Introduction.

About a year ago I set out to write a series of blog posts on the basics of monetizing your mobile apps with advertising. The series received great response from the community and we decided to publish it as a free ebook and even print a few copies.

I enjoyed the experience of putting my thoughts on the subject on “paper”, but, to be honest, I wanted to write the series and a book I’m writing now more than the whole thing on just advertising. That said, at the time Windows 10 wasn’t out yet but was clear on the horizon, and I felt that a lot of things will change once it is out. So, being lazy as I am, I decided to postpone the “marketing and monetization” book for later, and that’s how the advertising 101 book came to be.

Now that Windows 10 has been out for a while (at least on the desktop and new phones, cough, cough) I feel like the time has come to try and collect the collective wisdom of the Windows developer community, mobile developer community in general, mix it with official “party line” from Microsoft and produce an ultimate guide to marketing and monetization of apps and games on Windows 10.

The way I see it today, the series and the book will consist of 4 main parts.

Part I. Why? What? When?

In Part I we will discuss how you approach building the app or game before you even get started. Maybe before you even got the idea. The goal of this part is to crystalize your motivations and set out a course forward based on them.

Part II. Getting return on your investment

User acquisition tends to be expensive these days. While “get a million users and figure out business model later” may have worked in the past, it could be pretty expensive to get there in 2016 and beyond. So, having a good understanding of how these user acquisition efforts will pay off, would be great before spending time and money on getting people into your app.

Part III. User acquisition

Getting your business model right is great, but even the best business model is nothing when you have no users. Getting Windows users to use your apps and games is a challenge of its own and deserves the longest section of the series.

Part IV. User retention

Getting people to download your app is one task, keeping them coming back is another. In a world where selling apps and games upfront for a meaningful amount of money is not the norm, this becomes as important as any other part of the equation.

So far I imagine around 30 potential chapters for the series, but I want to collect as much useful information and practical insights as possible. And for that …


I want these series and the book to be as good as humanly possible. While I’ll be writing what I’ve learned from numerous conversations with developers, marketers, Microsoft employees and our own experience with AppRaisin, I would love to include guest posts/chapters covering the insights in one of the areas outlined above. If you’ve built a successful app or game business on Windows, or, otherwise, haven’t been as successful, but learned a valuable and practical lesson, please contact me at or @ailon on Twitter. Hopefully you’ll agree to write a guest post or aside to one of the chapters in the series, share valuable experience with the community and get a few users for your app or game along the way.