Mobile App Monetization Survey is coming to an end

Mobile App Monetization SurveyWe love apps! And we’d like to hear your opinion towards mobile apps and games too. If you are app developer or app user please submit our 10 minute Mobile App Monetization Survey.

Here are two major reasons to do it NOW:

  1. Soon the survey will be closed (well keep it open till 30th of November)
  2. By submitting you can win the Lumia 950 XL and other great prizes!

We will share survey findings and analysis publicly on our blog during the month of December. So you will be able to compare your habits with the revealed mobile app usage trends.

Click here and submit the survey now.

Your voice matters! And we’d appreciate if you could share the survey with your friends on social media because the more responses are in the more accurate results we’ll all get.

AdDuplex Windows Phone Device Statistics Report – October, 2015

We continue to see the Microsoft Lumias (the 535, 640 and 435) having the largest growth. However, while it’s popularity continues to decline, Lumia 520 is still the most popular device in use worldwide.

This month we look in detail at the US, EU5 (Spain, France, Germany, Italy and Great Britain), Poland, Russia, Australia and India. Additionally we listed how device usage varies across markets when broken down into high-end, mid-range and low-end devices.

And don’t miss a chance to submit the survey about mobile app usage to win the brand new Lumia 950 XL and become a part of the community. You will also find the link for the survey in the report.

Mobile App Monetization Survey

Lumia-950-XL AdDuplex

Mobile app and game user or developer? Your voice is extremely important here!

Recently we have launched Mobile App Monetization Survey to reveal actual user / developer practice and usage habits towards mobile app monetization. So whether you are app user or app developer we invite you to be a part of it.

The survey won’t take more than 10 minutes but the outcomes are expected to be really insightful and interesting. We will bring up the key findings as a free public report on our blog.

Moreover we have prepared the awesome Microsoft Lumia 950 XL and more other great prizes as a reward for your contribution!

And don’t forget that the more responses we collect the more accurate results we’ll all obtain.

Click here to start the survey.

Developer Economics. National Developer Trends Survey

Developer Economics Survey

New Developer Economics Survey is on!

As you probably heard before, Developer Economics is the largest, most global developer research program today. Now reaching 13,000+ developers in over 140 countries, VisionMobile’s Developer Economics is the de-facto leader in tracking developer trends.

Currently in its 10th edition, the research program tracks developer sentiment across platforms, revenues, apps, tools, APIs, segments, business models, and regions. Metrics include monetization for mobile and cloud, IoT popularity, desktop app positioning, and much more. 

By submitting this 10-minute survey you can win awesome prizes like an MS Surface 3, Lumia 635, Parrot AR Drone 2.0, Amazon vouchers and other neat prizes developers have asked for. In addition to prizes, you will also get the chance to see a) how you compare to other developers from your country/region and b) how your country compares to other countries from the developer landscape.

The key findings will be released as a free report in February. 

So we sincerely encourage you to be a part of this survey! And don’t forget that the more responses are in the more accurate results we’ll all get.

Click here and submit the survey now!

AdDuplex Windows Phone Device Statistics Report for September, 2015

The popularity of the Lumia 520 continued to slide during the month of September and the Lumia 640 shows the largest growth in market share.

Together with the usual worldwide and United States Windows Phone device stats we also look in detail at Canada, United Kingdom, Spain, Poland, Nigeria and India.

Moreover, we’ve uncovered a couple of new devices in our data.

Windows 10 is on the heels of Windows 8.1 with 40% share

We’ve seen official statements that Windows 10 was installed on 75 million machines in its first month and unofficial news that it’s on 81 million a week later. That 81 number prompted us to take a look at how Windows 10 compares to its predecessor according to AdDuplex data.


As you can see, in the comparison of the latest 2 versions of Windows the previous one is still in the lead but it seems that it’s not for long. Windows 10 represents a 39% share already. Most of these machines were upgraded from 8.1, but some may have upgraded from Windows 7 or came with Windows 10 pre-installed.

There’s one type of Windows 8.1 devices that has no option to upgrade to 10 – Windows RT tablets. Most of these are represented by Surface RT and Surface 2, and since running Store apps was the only way for them, they represent a significant portion of devices in our data. So, it would make sense to discard them to see a better upgrade picture.


This way Windows 10 gets even closer to parity with 8.1. Any bets on when it’s going to catch up?

Data source

These stats are based on data from 173 Windows 8.1 apps running a recent version of AdDuplex ad SDK collected on September 8th, 2015. All of these apps are capable of running on both Windows 8.1 and Windows 10 but don’t support Windows 8.0.

Windows Phone Device Statistics Report for July, 2015

The Lumia 520 is still the most popular device worldwide but the 630 and 635 together are also very popular. Microsoft’s Lumia 435, 640 and 640 XL have made a noticeable presence in a number of markets.

This time we look in details at Mexico, UK, Spain, Russia, India and Vietnam.

This report is based on data collected from 5,331 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 22nd, 2015 (UTC time) unless otherwise stated.

AdDuplex Windows Phone Device Statistics Report – June, 2015

The countries we look at in details this time are: US, Brazil, France, Italy, Germany, Poland and India.

We also take a new look at the devices in use and break them down by the size of the screen.

In our reports we try to present you with pure facts, mostly, but if you are looking for deeper analysis check one of these articles:

AdDuplex Windows Phone Device Statistics Report for May, 2015

This month see the trends for the last few months continuing to play out. The Lumia 520 continues to remain the post popular device but it still losing market share while the 630 and 535 are gaining.

We see a surprising increase in the number of devices already running Windows 10.

Plus we look at Mexico, UK, Finland, Spain, Russia, India and Australia.