AdDuplex Windows Phone Device Statistics Report for December, 2015

The last Windows Phone statistics report of this year shows us continuation of the trend of recents months as the Microsoft made Lumias (the 535, 640 and 435) having the largest growth. However Lumia 520 still haven’t moved from leaders position and is the most popular device worldwide.

This is also the first month where Lumia 950 and 950XL have shown up in our stats after going on sale. Globaly the 950 is more popular than the 950XL but it is not the case in all countries.

In addition to the US we look in detail at the device in use in United Kingdom, France, Russia, Australia and India.

Click here if you want to review Windows Phone device trends during the year of 2015 or check how a particular month looked like.

And now let’s wait and watch what changes will be happening in the market during 2016.

Where do your potential app users hide? Most popular user acquisition channels

AdDuplex User Acquisition

Apps and games are built to be used, right? And there is no secret that it’s not enough to create a great product. Attracting users for it in most cases becomes a way bigger challenge. So what steps should you take to reach and conquer those precious users?

First of all, let’s find out where do your potential users hide.

Recently we ran a Mobile App Monetization Survey to get as much useful information as possible towards app usage in order to bring you relevant insights that could help your apps grow.

I believe that some of you have already determined in your opinion the best user acquisition channels, while the others are still in the process of testing and analyzing. Maybe there are a few that are just planning to release their first app and could only guess what works best when it comes to user acquisition. After analyzing the collected data we’ve listed the most common channels that users discover and download new Windows Store apps and games:


From reviews in blogs/ websites

Research shows that even 73,39 % of Windows app users discover new apps by reading reviews on media. So it’s another evidence that getting your app covered by app related news site or blog is the most effective way to be noticed by your potential users.

There surely are quite a few news sites and blogs that you should definitely contact. So do some research and make a list of at least some of them that are writing about Windows apps.

Back in 2014 we asked our readers to list their favorite internet sources to keep up with latest Windows app news and got more than 150 different titles. Here you’ll find the most popular ones.

But how to attract their attention and finally get covered? Before reaching out the editor teams be creative and prepare a catchy headline and interesting message presenting your freshly released app or a new update.

Find it using app store search engine

The second most popular channel to discover new Windows apps and games is by simply using app store search engine. More than 65 % of survey respondents identified it as one of the most common ways to find and download new apps.

The  only thing that will help you to stay ahead of those thousands of apps in the store is ASO (App Store Optimization). It is very important to get the best search ranking possible by improving your app visibility in the store. In order to do that:

  • Choose the right name for your app. It should be memorable and informative at the same time.
  • Define relevant keywords and use it carefully in your app description. There are different tools that will help you find what are the most common keywords people might use to find your app.
  • Collect good app ratings and reviews. Encourage your present users to leave a positive review, just don’t get to pushy.

Moreover, don’t be ashamed of spying your competitors. Learn from their good practices and even mistakes but never blindly copy them.

Keep in mind that in most cases your app description is the key decision point that drives your potential users to install your app.

Download apps that are featured in the app store

Almost half of the smartphone users claim that they find their favorite new apps through feature pages in the mobile app stores. And while at first sight it seems obvious – being featured in the app store should bring you lots of new users, it is also obvious that it is very difficult to gain that feature slot, especially in the major markets.

Luckily there’s a pretty effective alternative to being featured in the app store – app discovery platforms. These discovery platforms usually work as alternative app catalogues and allow you, in one form or another, to present (or in other words – feature) your app to thousands of active app users worldwide. Currently Windows Store has a few great solutions for that, the most popular being AppRaisin, myAppFree or AppDeals.

People follow their friend suggestions

You will have to master your social skills to take over the control here. No secret that social media is the king as it’s how people communicate nowadays. So your app must be there too. Make sure to create accounts for your app or app development studio in the most popular social media channels such as Twitter, Facebook, LinkedIn, etc. and interact with your followers. Simply share the information that they might be interested in, announce new releases, updates or any other relevant messages that would catch the attention.

In most cases, the people that are following your social accounts tend to be the fans of your app already, so feel free to encourage these happy users to spread a good word about your great app through their personal social channels and you might be surprised with the results you’ll get (research shows that even 29,76 % of people follow their friends suggestions to discover new Windows apps and games). However, make sure to sound natural and not to get too annoying.

You might also want to test a reward based recommendation system – where you award users with in app currency (or any other perks) for every new user brought to your app. If used correctly, this strategy can be one of the most powerful marketing tools for apps.

Through in-app advertising

Another channel that does attract users to download new apps is in-app advertising. While the common thinking is that ads do annoy users and usually stay ignored, surprisingly more than 50% of Windows Store app / game users admit, that they do click on in-app ads whenever they are interested in the ad content. This means that mobile ad campaigns can actually be an effective solution for user acquisition. The only challenge is to find the right target audience and provide content that would interest them.

If you already know your target audience there are two ways you can take advantage of in app advertising. The first one is buying ad space from various ad networks and running ad campaigns through them. Most of the service providers allow you to optimize, target and analyze your campaigns, helping you achieve maximum performance.

The second solution is to join a cross-promotion platform and start cross promoting your apps / games with other app developers. While this method requires you to integrate ads in your apps, in most cases it is a totally free and very effective way for any app to attract users. Cross promotion can not only be an effective channel for user acquisition, but it can also help you to avoid the risk of investing big budgets to paid advertising.

Remember that none of these channels will work well if used in a wrong way.



AdDuplex Windows Phone Device Statistics Report for November, 2015

The big global trend this month is the continued growth in popularity of the Lumia 640 and 640XL. Lumia 520 continues to be the most popular device in use worldwide but its popularity continues to decline.

We look in detail at the US, Mexico, Brazil, Germany, Italy and Turkey.

This report also marks our third anniversary for detailed monthly statistics on Windows Phone device usage!

Mobile App Monetization Survey is coming to an end

Mobile App Monetization SurveyWe love apps! And we’d like to hear your opinion towards mobile apps and games too. If you are app developer or app user please submit our 10 minute Mobile App Monetization Survey.

Here are two major reasons to do it NOW:

  1. Soon the survey will be closed (well keep it open till 30th of November)
  2. By submitting you can win the Lumia 950 XL and other great prizes!

We will share survey findings and analysis publicly on our blog during the month of December. So you will be able to compare your habits with the revealed mobile app usage trends.

Click here and submit the survey now.

Your voice matters! And we’d appreciate if you could share the survey with your friends on social media because the more responses are in the more accurate results we’ll all get.

AdDuplex Windows Phone Device Statistics Report – October, 2015

We continue to see the Microsoft Lumias (the 535, 640 and 435) having the largest growth. However, while it’s popularity continues to decline, Lumia 520 is still the most popular device in use worldwide.

This month we look in detail at the US, EU5 (Spain, France, Germany, Italy and Great Britain), Poland, Russia, Australia and India. Additionally we listed how device usage varies across markets when broken down into high-end, mid-range and low-end devices.

And don’t miss a chance to submit the survey about mobile app usage to win the brand new Lumia 950 XL and become a part of the community. You will also find the link for the survey in the report.

Mobile App Monetization Survey

Lumia-950-XL AdDuplex

Mobile app and game user or developer? Your voice is extremely important here!

Recently we have launched Mobile App Monetization Survey to reveal actual user / developer practice and usage habits towards mobile app monetization. So whether you are app user or app developer we invite you to be a part of it.

The survey won’t take more than 10 minutes but the outcomes are expected to be really insightful and interesting. We will bring up the key findings as a free public report on our blog.

Moreover we have prepared the awesome Microsoft Lumia 950 XL and more other great prizes as a reward for your contribution!

And don’t forget that the more responses we collect the more accurate results we’ll all obtain.

Click here to start the survey.

Developer Economics. National Developer Trends Survey

Developer Economics Survey

New Developer Economics Survey is on!

As you probably heard before, Developer Economics is the largest, most global developer research program today. Now reaching 13,000+ developers in over 140 countries, VisionMobile’s Developer Economics is the de-facto leader in tracking developer trends.

Currently in its 10th edition, the research program tracks developer sentiment across platforms, revenues, apps, tools, APIs, segments, business models, and regions. Metrics include monetization for mobile and cloud, IoT popularity, desktop app positioning, and much more. 

By submitting this 10-minute survey you can win awesome prizes like an MS Surface 3, Lumia 635, Parrot AR Drone 2.0, Amazon vouchers and other neat prizes developers have asked for. In addition to prizes, you will also get the chance to see a) how you compare to other developers from your country/region and b) how your country compares to other countries from the developer landscape.

The key findings will be released as a free report in February. 

So we sincerely encourage you to be a part of this survey! And don’t forget that the more responses are in the more accurate results we’ll all get.

Click here and submit the survey now!

AdDuplex Windows Phone Device Statistics Report for September, 2015

The popularity of the Lumia 520 continued to slide during the month of September and the Lumia 640 shows the largest growth in market share.

Together with the usual worldwide and United States Windows Phone device stats we also look in detail at Canada, United Kingdom, Spain, Poland, Nigeria and India.

Moreover, we’ve uncovered a couple of new devices in our data.

Windows 10 is on the heels of Windows 8.1 with 40% share

We’ve seen official statements that Windows 10 was installed on 75 million machines in its first month and unofficial news that it’s on 81 million a week later. That 81 number prompted us to take a look at how Windows 10 compares to its predecessor according to AdDuplex data.


As you can see, in the comparison of the latest 2 versions of Windows the previous one is still in the lead but it seems that it’s not for long. Windows 10 represents a 39% share already. Most of these machines were upgraded from 8.1, but some may have upgraded from Windows 7 or came with Windows 10 pre-installed.

There’s one type of Windows 8.1 devices that has no option to upgrade to 10 – Windows RT tablets. Most of these are represented by Surface RT and Surface 2, and since running Store apps was the only way for them, they represent a significant portion of devices in our data. So, it would make sense to discard them to see a better upgrade picture.


This way Windows 10 gets even closer to parity with 8.1. Any bets on when it’s going to catch up?

Data source

These stats are based on data from 173 Windows 8.1 apps running a recent version of AdDuplex ad SDK collected on September 8th, 2015. All of these apps are capable of running on both Windows 8.1 and Windows 10 but don’t support Windows 8.0.