Windows 10 is on the heels of Windows 8.1 with 40% share

We’ve seen official statements that Windows 10 was installed on 75 million machines in its first month and unofficial news that it’s on 81 million a week later. That 81 number prompted us to take a look at how Windows 10 compares to its predecessor according to AdDuplex data.

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As you can see, in the comparison of the latest 2 versions of Windows the previous one is still in the lead but it seems that it’s not for long. Windows 10 represents a 39% share already. Most of these machines were upgraded from 8.1, but some may have upgraded from Windows 7 or came with Windows 10 pre-installed.

There’s one type of Windows 8.1 devices that has no option to upgrade to 10 – Windows RT tablets. Most of these are represented by Surface RT and Surface 2, and since running Store apps was the only way for them, they represent a significant portion of devices in our data. So, it would make sense to discard them to see a better upgrade picture.

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This way Windows 10 gets even closer to parity with 8.1. Any bets on when it’s going to catch up?

Data source

These stats are based on data from 173 Windows 8.1 apps running a recent version of AdDuplex ad SDK collected on September 8th, 2015. All of these apps are capable of running on both Windows 8.1 and Windows 10 but don’t support Windows 8.0.

Windows Phone Device Statistics Report for July, 2015

The Lumia 520 is still the most popular device worldwide but the 630 and 635 together are also very popular. Microsoft’s Lumia 435, 640 and 640 XL have made a noticeable presence in a number of markets.

This time we look in details at Mexico, UK, Spain, Russia, India and Vietnam.

This report is based on data collected from 5,331 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 22nd, 2015 (UTC time) unless otherwise stated.

AdDuplex Windows Phone Device Statistics Report – June, 2015

The countries we look at in details this time are: US, Brazil, France, Italy, Germany, Poland and India.

We also take a new look at the devices in use and break them down by the size of the screen.

In our reports we try to present you with pure facts, mostly, but if you are looking for deeper analysis check one of these articles:

AdDuplex Windows Phone Device Statistics Report for May, 2015

This month see the trends for the last few months continuing to play out. The Lumia 520 continues to remain the post popular device but it still losing market share while the 630 and 535 are gaining.

We see a surprising increase in the number of devices already running Windows 10.

Plus we look at Mexico, UK, Finland, Spain, Russia, India and Australia.

AdDuplex Windows Phone Device Statistics Report for April, 2015

Globally, this month has seen a continuation of the trend for a drop in market share for the Lumia 520 but it still remaining the most popular device. The Lumia 630 also continues to gain market share as the second most popular device.

This month we take a first in-depth look at the market share of some of the smaller OEMs. Plus we look at Argentina, the big EU5 (France, Germany, Italy, Spain, Great Britain), Poland, Indonesia and India.

And, finally, we’ve seen a sign of a new Microsoft flagship!

Data Source

This report is based on data collected from 5,429 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of April 17th, 2015 (UTC time) unless otherwise stated.

AdDuplex Windows Phone Statistics Report for March, 2015

The Lumia 630 continues to grow and in a couple of countries it is now the device with the highest market share.

We take a look in depth at Brazil, France, Italy, Russia and India. Additionally we look at a new classification: devices in any country but with the user interface (UI) language set to English.

Data Source

This report is based on data collected from 5,265 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of March 20th, 2015 (UTC time) unless otherwise stated.

AdDuplex Windows Phone Statistics Report for February 2015

In the month where AdDuplex introduced support for interstitial ads, the global trend has seen tremendous growth of the Lumia 530 and the Lumia 635. Also of note is the first Lumia made by Microsoft, the 535, entering the global top 10.

We also look in detail at Mexico, UK, Spain and India.

And finally we cover the new phones you can expect to be announced at Mobile World Congress.

Data Source

This report is based on data collected from 5,090 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of February 19th, 2015 (UTC time) unless otherwise stated.

AdDuplex Windows Phone Statistics Report for January 2015

This is the newest issue of AdDuplex Windows Phone Statistics Report. This time we cover statistics of Windows Phone devices in US, Columbia, Brazil, France, Germany, Italy, Russia and India. Also you will find the stats of WP 8 manufacturers, OS versions worldwide and WP 8.x operators in US. 

Data Source

This report is based on data collected from 4,995 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 23rd, 2015 (UTC time unless otherwise stated.

Windows Phones Under the Tree

Every Christmas we experience a spike in new app installs and this year was no different:

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So we thought maybe we can do something interesting with this data? And we did…

Overall the growth in installs was around 10% on average over December 25th and 26th. So let’s look at the phone models that have grown as much or more compared to December 24th.

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On the fist glance it could look sensational that BLU’s phone more than doubled in number of installs on Christmas, but the key here is that its total installs per day are in the hundreds compared to thousands and tens of thousands for Lumia models. It is great to see that many of you got Lumia 735 for Christmas – a really great value phone.

If we look at the growth in absolute numbers it is all in the lower end: Lumia 530, 520, 630, 635 and 625. With Lumia 735 at #6 and BLU Win HD at #19.

Let’s see how things progress in our next monthly report. In the mean time checkout our latest report for December.