This month we decided to take a look at the data from a couple of different angles. So this time we review what is going on in Windows Phone and the desktop side of Windows 10 hardware.
The old number one is back. We take a closer look at Windows 10 Mobile devices and builds. There’s one country where Lumia 950 almost broke into top 10.
All of this and device stats from US, France, Germany, Poland, Ukraine, India and Brazil in the addition of AdDuplex Windows Phone Statistics Report.
The big change this month is that, after almost three years at the top (since July 2013), Lumia 520 is no longer the most popular Windows Phone device in use. That title now falls to the Lumia 535.
Windows 10 generation phones are still nowhere to be seen in the top 10 including such previous Windows Phone strongholds as Italy, Russia or India. The only bright spot is UK where Lumia 550 has gained some momentum.
In addition to the US we look in detail at the devices in use in the United Kingdom, Italy, Russia, Australia and India.
The trends of the past few months continue and there are no major changes of note beyond an increase in the number of devices running Windows 10 Mobile.
In addition to our usual global and US specific figures, we also look at device usage in the Benelux nations, Finland, Poland, Thailand, Vietnam and Mexico.
With details about the devices which will officially be able to upgrade to Windows 10 Mobile announced this month we’ve taken a look at what this means for potential market share changes and how many have already taken advantage of this.
Welcome to our latest Windows Phone Device Statistics Report.
Windows 10 Mobile continues to grow in popularity but not to the extent we previously reported (unfortunately we have a correction to make regarding our OS version reports for the last few months. The figures we had for devices running Windows 10 Mobile incorrectly included some devices still running WP8.1).
In addition to the worldwide and US, we look at device usage in detail in the big EU5, Russia, India and Brazil.
And finally, we provide a raw list of Windows 10 Mobile phones that usually fall into the “Other” category.
In our latest Windows Phone device statistics report we look in detail at worldwide stats, US, Germany, Italy, Poland, Indonesia and Argentina. Find out how holiday sales affected the Windows Phone device landscape:
Updated (February 22, 2016): The figures we had for devices running Windows 10 Mobile were incorrect as it included some devices still running WP8.1 in the OS version chart. You will find the correct data here.
The last Windows Phone statistics report of this year shows us continuation of the trend of recents months as the Microsoft made Lumias (the 535, 640 and 435) having the largest growth. However Lumia 520 still haven’t moved from leaders position and is the most popular device worldwide.
This is also the first month where Lumia 950 and 950XL have shown up in our stats after going on sale. Globaly the 950 is more popular than the 950XL but it is not the case in all countries.
In addition to the US we look in detail at the device in use in United Kingdom, France, Russia, Australia and India.
Click here if you want to review Windows Phone device trends during the year of 2015 or check how a particular month looked like.
And now let’s wait and watch what changes will be happening in the market during 2016.
Apps and games are built to be used, right? And there is no secret that it’s not enough to create a great product. Attracting users for it in most cases becomes a way bigger challenge. So what steps should you take to reach and conquer those precious users?
First of all, let’s find out where do your potential users hide.
Recently we ran a Mobile App Monetization Survey to get as much useful information as possible towards app usage in order to bring you relevant insights that could help your apps grow.
I believe that some of you have already determined in your opinion the best user acquisition channels, while the others are still in the process of testing and analyzing. Maybe there are a few that are just planning to release their first app and could only guess what works best when it comes to user acquisition. After analyzing the collected data we’ve listed the most common channels that users discover and download new Windows Store apps and games:
From reviews in blogs/ websites
Research shows that even 73,39 % of Windows app users discover new apps by reading reviews on media. So it’s another evidence that getting your app covered by app related news site or blog is the most effective way to be noticed by your potential users.
There surely are quite a few news sites and blogs that you should definitely contact. So do some research and make a list of at least some of them that are writing about Windows apps.
Back in 2014 we asked our readers to list their favorite internet sources to keep up with latest Windows app news and got more than 150 different titles. Here you’ll find the most popular ones.
But how to attract their attention and finally get covered? Before reaching out the editor teams be creative and prepare a catchy headline and interesting message presenting your freshly released app or a new update.
Find it using app store search engine
The second most popular channel to discover new Windows apps and games is by simply using app store search engine. More than 65 % of survey respondents identified it as one of the most common ways to find and download new apps.
The only thing that will help you to stay ahead of those thousands of apps in the store is ASO (App Store Optimization). It is very important to get the best search ranking possible by improving your app visibility in the store. In order to do that:
- Choose the right name for your app. It should be memorable and informative at the same time.
- Define relevant keywords and use it carefully in your app description. There are different tools that will help you find what are the most common keywords people might use to find your app.
- Collect good app ratings and reviews. Encourage your present users to leave a positive review, just don’t get to pushy.
Moreover, don’t be ashamed of spying your competitors. Learn from their good practices and even mistakes but never blindly copy them.
Keep in mind that in most cases your app description is the key decision point that drives your potential users to install your app.
Download apps that are featured in the app store
Almost half of the smartphone users claim that they find their favorite new apps through feature pages in the mobile app stores. And while at first sight it seems obvious – being featured in the app store should bring you lots of new users, it is also obvious that it is very difficult to gain that feature slot, especially in the major markets.
Luckily there’s a pretty effective alternative to being featured in the app store – app discovery platforms. These discovery platforms usually work as alternative app catalogues and allow you, in one form or another, to present (or in other words – feature) your app to thousands of active app users worldwide. Currently Windows Store has a few great solutions for that, the most popular being AppRaisin, myAppFree or AppDeals.
People follow their friend suggestions
You will have to master your social skills to take over the control here. No secret that social media is the king as it’s how people communicate nowadays. So your app must be there too. Make sure to create accounts for your app or app development studio in the most popular social media channels such as Twitter, Facebook, LinkedIn, etc. and interact with your followers. Simply share the information that they might be interested in, announce new releases, updates or any other relevant messages that would catch the attention.
In most cases, the people that are following your social accounts tend to be the fans of your app already, so feel free to encourage these happy users to spread a good word about your great app through their personal social channels and you might be surprised with the results you’ll get (research shows that even 29,76 % of people follow their friends suggestions to discover new Windows apps and games). However, make sure to sound natural and not to get too annoying.
You might also want to test a reward based recommendation system – where you award users with in app currency (or any other perks) for every new user brought to your app. If used correctly, this strategy can be one of the most powerful marketing tools for apps.
Through in-app advertising
Another channel that does attract users to download new apps is in-app advertising. While the common thinking is that ads do annoy users and usually stay ignored, surprisingly more than 50% of Windows Store app / game users admit, that they do click on in-app ads whenever they are interested in the ad content. This means that mobile ad campaigns can actually be an effective solution for user acquisition. The only challenge is to find the right target audience and provide content that would interest them.
If you already know your target audience there are two ways you can take advantage of in app advertising. The first one is buying ad space from various ad networks and running ad campaigns through them. Most of the service providers allow you to optimize, target and analyze your campaigns, helping you achieve maximum performance.
The second solution is to join a cross-promotion platform and start cross promoting your apps / games with other app developers. While this method requires you to integrate ads in your apps, in most cases it is a totally free and very effective way for any app to attract users. Cross promotion can not only be an effective channel for user acquisition, but it can also help you to avoid the risk of investing big budgets to paid advertising.
Remember that none of these channels will work well if used in a wrong way.
The big global trend this month is the continued growth in popularity of the Lumia 640 and 640XL. Lumia 520 continues to be the most popular device in use worldwide but its popularity continues to decline.
We look in detail at the US, Mexico, Brazil, Germany, Italy and Turkey.
This report also marks our third anniversary for detailed monthly statistics on Windows Phone device usage!
Here are two major reasons to do it NOW:
- Soon the survey will be closed (well keep it open till 30th of November)
- By submitting you can win the Lumia 950 XL and other great prizes!
We will share survey findings and analysis publicly on our blog during the month of December. So you will be able to compare your habits with the revealed mobile app usage trends.
Your voice matters! And we’d appreciate if you could share the survey with your friends on social media because the more responses are in the more accurate results we’ll all get.