AppStretch – an innovative new way to crowdfund app and game features is now live!

I’m very happy to announce that AppStretch is now live.


AppStretch is our new service to help independent app and game developers crowdsource feature ideas for their great apps and games, crowdfund implementation of these features and crowd-promote their availability. Developers direct their loyal fans to AppStretch to provide ideas for the features they’d like to see in the future versions and vote by pledging support with either money or promotion via their social networks accounts. Based on these feature requests, or their own ideas, developers can launch crowdfunding campaigns to collect support for the implementation and derisk their time investment.

Some examples

We’ve been running AppStretch in a limited preview for a few weeks and some of the apps have already started using the system.

image[10]Our own app, AppRaisin, integrated AppStretch in the last update and have already collected 30 feature requests from our community.

Newsflow – a popular news reader for Windows 10 – have been asking users for feature requests for a couple of weeks, collected 28 of them, and have already started a crowdfunding campaign to implement category support. Please check the app out and support the campaign. Help Newsflow developer be the first to successfully cross the finish line!

Sensie – an app to track your movements – added a link to AppStretch to their about dialog, received 11 feature requests and implemented 2 of them already.

Available now

These are just a few examples from our limited release, but now every developer can join and start improving their apps with moral, social and financial support of their community. AppStretch supports apps in iOS and Mac App Store, Google Play and Windows Store. Support for other stores will be added in the future.

Additional benefits of joining now

We believe the benefits of joining are self-evident, however we wanted to reward early adopters so here’s our offer:

  • Join and verify ownership of your app before July 1st, 2016 and you can win a MacBook Pro or Surface Book (your choice)
  • Join and verify ownership of your app before June 1st, 2016 and we will not take a commission on your first crowdfunding campaign

Click here for details.

Help us improve the service and spread the word

Our goal is to help you be more successful in your app and game development business, but we need your help to improve the service and spread the word about it. Please share your feedback with us over email, Twitter or Facebook and please share this post or your opinion about the service on social media, blogs, forums, etc.

Thank you and let’s roll!

Introducing AppStretch – fuel your app and game business

5 years ago we set out on a mission to help indie app developers succeed. At the time we decided to focus on the user acquisition side and this is how AdDuplex was born. Now we feel it’s time to tackle the other variable of the indie developer success equation – monetization.

I’m happy to introduce AppStretch – a platform to crowdsource feature ideas for your great apps, crowdfund implementation of these ideas and crowdpromote their availability to users.


What is AppStretch about?


Making it as an indie app developer is becoming increasingly more difficult each year. The app and in-app prices converge to zero, competition is increasing and user acquisition is getting more expensive.


// said that, we believe that each good app has a meaningful number of fans who would pay way more than $0.99 to get that extra feature, improvement or just to support the developer.

But there’s just no mechanism to achieve that without alienating the average user. That’s where AppStretch comes in.

We aim to help you collect important feature ideas from your fans by letting them put the money where their mouth is. Then you will be able to convert these or your own ideas into crowdfunding campaigns. And finally, we are still big believers in placing app marketing in front or at least on the same line as monetization, that’s why AppStretch will have a second “currency” – social support for your campaigns and apps.

Who is AppStretch for?

AppStretch is for existing apps and proven developers. We don’t want to be another place where wannabe entrepreneurs try to raise money for random ideas they can’t implement. What we want to do is enable you – great indie developer – to dedicate your precious time to development of the features your users really want and lift the everyday financial worries off your shoulders by helping you fund the development upfront.

We will be starting with apps published in iOS or Mac App Store, Google Play or Windows Store. Later on we may expand to other app stores, web and standalone apps.

As for geographic availability, we aim to build a service that covers as much of the world as possible. Having said that, as it deals with financial transactions, there will inevitably be restrictions imposed on us by credit card and banking companies. That’s why it is very important for us to gauge your interest, so we know what regions and countries to prioritize. So, please, go to and fill out the sign up form. There’s no obligation to participate in the system when it launches, but it will help us see the real picture immensely.

When will AppStretch be available?

We are working hard on AppStretch, but it’s not ready for public eyes just yet. We hope to launch it in Q1, 2016. We would really appreciate your feedback either through the comments below or email. Or you can simply sign up for early access to AppStretch to let us know that you care.

Spread the word!

As our background is on the Windows side of the fence, we would like to ask for your help spreading the word among your iOS, Mac and Android developer friends. Please share a link to this post with them and let’s build the best platform together!