Where do your potential app users hide? Most popular user acquisition channels

AdDuplex User Acquisition

Apps and games are built to be used, right? And there is no secret that it’s not enough to create a great product. Attracting users for it in most cases becomes a way bigger challenge. So what steps should you take to reach and conquer those precious users?

First of all, let’s find out where do your potential users hide.

Recently we ran a Mobile App Monetization Survey to get as much useful information as possible towards app usage in order to bring you relevant insights that could help your apps grow.

I believe that some of you have already determined in your opinion the best user acquisition channels, while the others are still in the process of testing and analyzing. Maybe there are a few that are just planning to release their first app and could only guess what works best when it comes to user acquisition. After analyzing the collected data we’ve listed the most common channels that users discover and download new Windows Store apps and games:

 

From reviews in blogs/ websites

Research shows that even 73,39 % of Windows app users discover new apps by reading reviews on media. So it’s another evidence that getting your app covered by app related news site or blog is the most effective way to be noticed by your potential users.

There surely are quite a few news sites and blogs that you should definitely contact. So do some research and make a list of at least some of them that are writing about Windows apps.

Back in 2014 we asked our readers to list their favorite internet sources to keep up with latest Windows app news and got more than 150 different titles. Here you’ll find the most popular ones.

But how to attract their attention and finally get covered? Before reaching out the editor teams be creative and prepare a catchy headline and interesting message presenting your freshly released app or a new update.

Find it using app store search engine

The second most popular channel to discover new Windows apps and games is by simply using app store search engine. More than 65 % of survey respondents identified it as one of the most common ways to find and download new apps.

The  only thing that will help you to stay ahead of those thousands of apps in the store is ASO (App Store Optimization). It is very important to get the best search ranking possible by improving your app visibility in the store. In order to do that:

  • Choose the right name for your app. It should be memorable and informative at the same time.
  • Define relevant keywords and use it carefully in your app description. There are different tools that will help you find what are the most common keywords people might use to find your app.
  • Collect good app ratings and reviews. Encourage your present users to leave a positive review, just don’t get to pushy.

Moreover, don’t be ashamed of spying your competitors. Learn from their good practices and even mistakes but never blindly copy them.

Keep in mind that in most cases your app description is the key decision point that drives your potential users to install your app.

Download apps that are featured in the app store

Almost half of the smartphone users claim that they find their favorite new apps through feature pages in the mobile app stores. And while at first sight it seems obvious – being featured in the app store should bring you lots of new users, it is also obvious that it is very difficult to gain that feature slot, especially in the major markets.

Luckily there’s a pretty effective alternative to being featured in the app store – app discovery platforms. These discovery platforms usually work as alternative app catalogues and allow you, in one form or another, to present (or in other words – feature) your app to thousands of active app users worldwide. Currently Windows Store has a few great solutions for that, the most popular being AppRaisin, myAppFree or AppDeals.

People follow their friend suggestions

You will have to master your social skills to take over the control here. No secret that social media is the king as it’s how people communicate nowadays. So your app must be there too. Make sure to create accounts for your app or app development studio in the most popular social media channels such as Twitter, Facebook, LinkedIn, etc. and interact with your followers. Simply share the information that they might be interested in, announce new releases, updates or any other relevant messages that would catch the attention.

In most cases, the people that are following your social accounts tend to be the fans of your app already, so feel free to encourage these happy users to spread a good word about your great app through their personal social channels and you might be surprised with the results you’ll get (research shows that even 29,76 % of people follow their friends suggestions to discover new Windows apps and games). However, make sure to sound natural and not to get too annoying.

You might also want to test a reward based recommendation system – where you award users with in app currency (or any other perks) for every new user brought to your app. If used correctly, this strategy can be one of the most powerful marketing tools for apps.

Through in-app advertising

Another channel that does attract users to download new apps is in-app advertising. While the common thinking is that ads do annoy users and usually stay ignored, surprisingly more than 50% of Windows Store app / game users admit, that they do click on in-app ads whenever they are interested in the ad content. This means that mobile ad campaigns can actually be an effective solution for user acquisition. The only challenge is to find the right target audience and provide content that would interest them.

If you already know your target audience there are two ways you can take advantage of in app advertising. The first one is buying ad space from various ad networks and running ad campaigns through them. Most of the service providers allow you to optimize, target and analyze your campaigns, helping you achieve maximum performance.

The second solution is to join a cross-promotion platform and start cross promoting your apps / games with other app developers. While this method requires you to integrate ads in your apps, in most cases it is a totally free and very effective way for any app to attract users. Cross promotion can not only be an effective channel for user acquisition, but it can also help you to avoid the risk of investing big budgets to paid advertising.

Remember that none of these channels will work well if used in a wrong way.

 

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Introducing AppRaisin – a new discovery service for Windows apps

AdDuplex is all about empowering indie Windows developers and today we are happy to unveil the next step in our quest to do just that. Please welcome AppRaisin – a mobile-first service aimed at solving the biggest problem in modern app stores – app discovery. AppRaisin helps Windows enthusiasts stay on top of the latest releases, major updates and special offerings, while, at the same time, helping independent developers like yourself get much needed exposure to potential customers.

Users decide what news rise to the top by “raising” the apps they like and ignoring the noise. This way enthusiasts get to make sure that top of the crop apps get the attention they deserve and less active users get a curated list of just the best app news.

The system works similar to other social news sites like Digg, Reddit, Hacker News or Product Hunt – developers and enthusiasts post latest app news while wider community votes on them to raise the most noteworthy items up the chart. The rank of each item is based on multiple parameters including time – meaning that fresher news raise to the top while older favorites gradually slide down. This way users get a constantly fresh, curated list of new apps and important updates and your indie apps and games get a chance to rise above the corporate behemoths occupying official store charts.

Today we are releasing the first public version of the app on both Windows 10 Desktop and Mobile (it’s a Universal Windows App). This release includes basic functionality enabling news submission, rating, sharing and more. A bunch of new features is underway, including more social stuff like user pages, comments and other, but the very core that should bring back the joy of discovering great new apps and games is already there.

You can also follow us on Twitter at @AppRaisinHQ like us on Facebook or subscribe to our newsletter at AppRaisin.com to get the latest gems discovered on AppRaisin and news about the app itself.
And, please, help us spread the word by sharing AppRaisin with your friends on social media and offline. Thank you very much!

6 marketing mistakes you should avoid to grow your Windows Store apps faster

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You have probably developed a beautiful and very promising app, right? However, it doesn’t guarantee you success. As an indie app developer you will find (if not yet) that getting users for your apps is the biggest struggle of all.

Let’s face the fact that bad marketing is the most common reason why even great apps cannot reach users’ hearts. Furthermore it can even kill your app stone-dead.

After several years of working with thousands of different Windows Phone and Windows Store apps and games we have defined the main reasons why apps usually fail to get popular.

Assuming that people will look for your app

The sad truth is that they won’t. If not as a developer then at least as a mobile app user you can probably assume the incredibly huge amount of apps available in the store. So you can’t just carelessly throw it to the world. You must invest quite some time and energy to outrun the competitors and get your app to the top.

Not using ASO (App Store Optimization)

When your app is ready to go, you want to be sure people will find it on the app store. Latest researches show that most apps are found through app store searches which makes it the most common method to discover new cool apps. But to be in front of those other hundreds of thousands of apps on the store, might be a challenge.

ASO is the process of improving the visibility of a mobile app in the app store. This means that your task is to get the best search ranking possible by choosing the right name for your app, defining relevant keywords, collecting good app rating and reviews, etc. So do some sincere work here.

Not having a marketing plan

Having a marketing plan is as much important as the marketing itself. Take some time and think of the main things you have to prepare before and after the public launch of your new app. List the main marketing channels, prepare different type of messages, set clever deadlines for your actions, etc.

Great news: once you do the job and prepare your own precise marketing plan, you can improve and adapt it for all other apps you will build in the future.

Not defining your key marketing channels

There are so many different channels and strategies to use for any kind of promotion. But trying to cover too much or using those strategies in a wrong way might not have any effect at all. Therefore you must be sure to pay attention and focus only on those tools that most likely will help you reach your target audience.

To get your work easier we have listed 5 main marketing strategies in our earlier blog post that every indie app developer should definitely consider to use. In fact these are the most budget-friendly ones.

5 tips to boost your app downloads on Windows Store (without spending a fortune)

Marketing your app only after its launch

If you want your app to be a success after the launch then don’t forget to raise its awareness even before the public launch date. Be creative: spread the word through your social media channels, email your contact base, post some teasers to engage your potential users and get them curious.

Launching your new app without beta testing

You can make your first impression only once. So do your best to make it great! Although your app does work properly on your device, let others test it. I can assure that some crashes, bugs or user experience problems will come up. Beta testers will surely make your app better.

People are excited to be the first ones that get to try something new. They want to feel as they are a part of creation and love when their opinion is important. Actually, beta testers might even become the biggest fans and word spreaders for your great app!

However, be sure to react only to objective feedback, to launch your app in its perfect condition.

 

Choose the right marketing strategies and adapt it wisely. It might be time consuming but in the end, with the right amount of dedication and a bit of success, the rewards can be endless!

Introducing Support for Dev Center Campaign IDs

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With a release of the new unified Dev Center Microsoft has introduced a feature allowing you to track conversions from various marketing activities by simply adding a parameter to your Windows Store link. Read more about it on the Building Apps for Windows blog and in the documentation.

I’m happy to announce that we have added support for Campaign IDs (CID) to AdDuplex for both cross-promotion and commercial campaigns. We will support CID in both implicit and explicit forms for all Store links in the “new” Windows 10 format (those that look like https://www.microsoft.com/store/apps/yourproductid)

Automatic CIDs

If your app’s Store URL on AdDuplex is in this new format and doesn’t include CID parameter we will add one automatically. The format for automatic CIDs is as follows:

  • for cross-promotion – “adduplex-a-<adunitid>”
  • for commercial campaigns – “adduplex-c-<campaignid>”

What if I want to use my own Campaign IDs? Do you support that?

Absolutely! You can use whatever CID you like by simply changing your app’s Store URL to one that includes your own custom CID like this:

https://www.microsoft.com/store/apps/yourproductid?cid=yourcampaignid

But what if I have a Windows Phone or Windows 8.x app and use an older link format?

You can’t use CID parameters with “old” links. However you can use the new URL format even if your app is not specifically built for Windows 10. Those URLs will redirect to a correct Store based on the user’s OS version. To get a new URL go to your Dev Center Dashboard go into the details for your app, “App Management”, “App Identity” and find “URL for Windows 10” at the bottom of that page. Then just update your AdDuplex listing with that URL and you are set.

Where can I see conversion reports?

You should be able to see the conversion reports for your campaigns in the “Analytics” –> “Channels and conversions” section in the Dev Center.

We will integrate that data into AdDuplex reports in the future. This will require an update to AdDuplex SDK.

Let us know how this works for you!

We would love to hear from you about our implementation of support for campaign ids and the results you see from the Dev Center reports. Please post your feedback in the comments bellow or share it privately at info@adduplex.com

Using AdDuplex ads with Microsoft’s Ad Mediation service

What is the ad mediation service?

Ad mediation is the managing of, and arbitration between, multiple ad providers to try and ensure that the ad that will earn the app publisher the most money is shown and potential ad space is not wasted.

The first solution to this problem came from the community in the form of AdRotator and it was initially very popular. Later, Microsoft released their own solution and it has now become much more common for people to use this due to its integration with the dev centre.

Many developers wish to monetize their apps with advertising and it’s common for them to use ads from multiple networks to achieve this. This is because some ad networks have more ad inventory in one territory than another or are able to offer a higher eCPM for the impressions.

Because of the way AdDuplex works, there will always be an ad that we can serve. This means that as long as there is a network connection we can display an ad. No other ad providers can make this claim and can deliver a typical fill rate of anywhere between 10 and 60 percent depending on varying factors including app, language and country.

This makes AdDuplex an excellent option when considering ad mediation.

One of the aims of ad mediation is to ensure that none of the available ad inventory goes to waste. Even if you’re not using AdDuplex as part of your user acquisition strategy it can be useful to ensure that you are not wasting your ad inventory. It’s better to show a cross promotion ad that may lead to you obtaining a new user than it is to let ad inventory go to waste. For this reason, we believe, you should always include AdDuplex as part of your ad mediation configuration.

How to set it up

Microsoft have some good general instructions on adding and using the ad mediation control but here are some specifics around the AdDuplex aspect.
Firstly there’s the things you’ll need to do to get set up:

Now for the configuration.

AdDuplex ads are configured in the same way as other ad providers. In Visual Studio, right click on the project References and select “Add Connected Service…”

If there are multiple services available to you, select Ad Mediator and press the Configure button to configure your mediation. Note that connected services available will depend on the version of Visual Studio you are using so you may see something slightly different to the screenshots here.

To tell the mediator that you wish to use AdDuplex, click on the “Select ad networks” option and check the appropriate box.

When you click the OK button the appropriate NuGet package will be downloaded and included in the project.

To configure the control/ads that will be displayed, highlight the AdDuplex entry and click the Configure link.

Here you should set the values you can copy from the client area website.

When you’re ready to submit your app to the store the submission process identifies that you are using ad mediation and provides a way to view and adjust the configuration.

When multiple networks are specified through Visual Studio the ads are displayed in a “round-robin” fashion. That is that the mediator will try and show an ad from one network, then an ad from the next, and so on. On the website you can tailor the configuration to be much more specific about the weight you give to each network.

In the above example the ad mediator is set to show AdDuplex ads 20% of the time but if we wanted to have AdDuplex ads only shown when paid ads aren’t available it should be set to backup.

Addressing some common Issues

Set the app key and ad unit id correctly

When settings the app key and ad unit id, make sure you set them the right way round. The app key is a GUID and is the longer of the two. The ad unit id is numeric.
In earlier versions of the ad mediation control it was only possible to set the “App Id” which was equivalent to the ad unit id. That confusion should now no longer be a problem as the ad mediation configuration allows setting both values.

Problems testing on the emulator

Some people have had issues getting ads to display when running in the emulator. There is nothing to stop ads displaying in the emulator or need for a special configuration to run in the emulator (like there is with Microsoft Advertising) however, we always recommend testing on an actual device.

Control size

You may experience problems with setting the ad height and width in a Windows 8/8.1 app and having it display correctly on devices with some resolutions. Just using ads with the default (auto) size and not setting the height and width of the control explicitly, should avoid this.

Setting the App Key and Ad Unit Id

It’s possible to set the values you need to use to configure your ad units on the dev centre website when submitting your app. We recommend not doing this and instead setting these values though Visual Studio (as above) to allow you to test that they’ve been set correctly.

After updating the NuGet package

When configuring the ad mediator settings the AdDuplex NuGet package will automatically be downloaded and included in the project. If an update to the AdDuplex NuGet package is later released we do all we can to make sure that it will still be compatible. If you manually update the NuGet package there’s a possibility of incompatibility between the AdDuplex library and the AdMediator library. If you get errors after updating one but not the other then we recommend reverting back to a last known good state or using the version of the AdDuplex control that is installed by ad mediator.

What about Windows 10?

The Ad Mediator service for Universal Windows Platform (UWP) apps currently only supports Microsoft Advertising as a provider.

We’re working with Microsoft to add the AdDuplex control as soon as possible but if you want to put the AdDuplex control in your UWP app now you can do this directly as we announced in July.

5 Tips to boost your app downloads on Windows Store (without spending a fortune)

app marketingMost of the indie app developers these days know how to build beautiful apps with a great experience for their users. What they don’t know and lack skills at is bringing the consistent flow of users who could actually enjoy those apps.

We are listing a few top strategies that don’t require a huge monetary investment and can actually help you attract those precious users.

Social networking

All social networks (Facebook, Twitter, LinkedIn, etc.) are full of groups / channels dedicated to Windows Store app development and sometimes discovery. Putting some time and effort to spread the word about your app could give you a big user boost for a couple of days or even weeks if you are lucky. Try posting in and Tweeting with as many relevant groups / hashtags to make the social networking work for you.

Quick tip: The key is to make it as not spammy as possible. Try posting it as a personal recommendation or as a very honest invitation to try out your new project.

Ad campaigns

Buying ads is a very straightforward and usually expensive user acquisition strategy. But even though attracting users through ad campaigns might be a pretty costly way it is also the most consistent one. If you spend enough time to find the right target audience, investing a couple hundred of dollars every month could help you keep a steady user flow coming to your app. With the right in-app referral strategy you can make these campaigns work very well for you.

Quick tip: AdDuplex is one of the best solutions for running UA campaigns for Windows Store apps. It has a self-service client area allowing you to control and track spending, performance and other metrics of your campaign.

App discovery

It’s no secret that getting featured on official Windows Store is one of the best ways to have a blast in terms of user-base. No secret again: for most of the app developers getting that feature slot is mission impossible (especially in the major markets like US).

The good news is that Windows Store has a couple of brilliant third party app discovery platforms that have a very similar effect to being featured on the actual store. The app discovery platforms are an app based communities featuring the new high-quality apps (usually with a limited time discount or free IAPs) to their large user base. Being featured in one or a couple of these communities can give a fast and very effective boost to your app installs.

Quick tip: AppDeals and myAppFree are the two largest app discovery platforms for Windows Store apps and they are always willing to help their fellow developers.

Media

Media is the king of user acquisition – no matter what industry or what kind of product. For Windows Store apps getting covered by a news site is a brilliant way to bring both: direct users and a chance to create a viral effect that could take your user acquisition through the roof.

Even though you probably won’t get covered by TechCrunch in most cases, there’s a plenty of Windows app related news sites (Windows Central being the largest of all).

Contacting the editor teams with a great headline for the article, after you have freshly released an app or an update, gives you good chances of actually being covered by those guys. Eventually this may pay out with a massive success!

Quick tip: There are tons of local Windows App community news sites that are very popular in countries like Italy, Germany, India, Iran and basically every corner of the earth. Contacting more than a single media source will probably bring you fortune.

Cross-promotion

This one works only for non-ad allergic devs. And it works as simple as that: you promote other apps or games inside of your app while for exchange you receive free advertising in those apps / games that you promote.

There are three main strategies for cross-promoting:

  • House ads. Showing house ads means that you will promote your new titles inside the older ones that already have some kind of a user-base. This strategy works pretty well in most cases because the users are already familiar (and presumably happy) with your products.
  • Direct partnerships. If you are close to other successful Windows app developers you can always offer them a partnership opportunity to cross-promote each other’s apps. This way you will both get a chance to grow free of charge.
  • Joining a cross-promotion platform. For those who want to target a large worldwide audience, the best strategy for CP is joining a cross-promotion network. In most cases it will provide you with all the tools for setting up the whole thing and in the later stages tracking the process and performance. The best thing is that it will open up doors to being promoted in thousands of different apps that will lead to a global app growth.

Quick tip: AdDuplex is definitely the largest cross-promotion network for Windows Store apps. It is very easy to join the network and only takes minutes of work to start cross-promoting with other app developers.

 

Joining all these strategies can be a very powerful tool for promoting your app, the key is to be consistent and of course to provide the best user experience to anyone who actually gets to download your app, because word of mouth is above all. Have a fun time growing your apps!

Must know

AdDuplex has recently launched a new developer benefits program HERO APPS. The program is aimed at helping developers to boost their apps and provides them with a free access to various marketing tools and resources, contributing to their app growth and success on the Windows Store platforms.

The benefits include $50-500 credits to run ad campaigns on AdDuplex, free feature campaigns on AppDeals and myAppFree and finally a cover article on Windows Central.

So if you are actually looking for a way to kick off your app, don’t hesitate and join the program.

More information here.

Great tools and resources to promote your apps

We are more than excited to announce that we have already rewarded the first batch of apps on AdDuplex HERO APP program! Thank you all for applying and congratulations (check your email to find the goodies)!

Surely we don’t stop here. Every new app that will join AdDuplex cross-promotion network will be able to apply for our benefit program. Click here for more information.

The aim of this program is to help you promote your apps, attract thousands of new users and become popular in the Windows Store app community. So here’s what you are applying for:AdDuplex HERO APP benefits

BTW: follow #AdDuplexHERO on Twitter to discover all the apps that are already ranked on our program.

Application is still open for AdDuplex HERO APPS program

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Attention all developers who joined AdDuplex cross-promotion network more than 30 days ago!

Need a booster for your app? Together with our partners: Pluralsight, myAppFree, AppDeals and Windows Central, we have prepared a full package of valuable tools and resources for that and it’s called AdDuplex HERO APPS program.

Be aware that only 15 days left to apply as July is the only month when you are able to join the benefits program with all of your apps no matter how long ago they have been launched on the network. Later on, only newcomers will be eligible to apply.

You’ll find more information and the whole list of benefits here.

Grow your apps fast! Apply NOW!

Marketing and Monetization Interview Series #14. Talking to T-Bull

Karol SliwinskiThis time we’re talking to Karol Sliwinski who is the ASO (app store optimization) specialist in T-Bull development studio.

T-Bull originates from Wroclaw, Poland. At this moment it has 30 games on Windows Phone, many of them listed on the first page of Top Free and Best Rated rankings for shooters and racing games. 

T-BullT-Bull also publish to Google Play, iTunes, BlackBerry, Windows Store and Amazon.

Their games recently reached more than 60,000,000 global downloads, with 15,000,000 on Windows Phone alone!

Karol revealed that they are currently preparing for the launch of their biggest and best game yet. Top Speed is centered around the underground world of drag racing competitions. It’ll be available on all platforms around 23rd of July. You can look it up here.

So let’s talk how these guys managed to get their games to the top.

All of your games are divided into few different genres (racing, football, zombie shooters). Are there any particular reasons why you’re creating these type of games?

After some initial experiments with other categories we’ve concluded that we should stick to creating games in genres that we personally love the most. This way our work became as fun as it is possible – and this is the only way to create amazing products. You have to do what you love to achieve results.

I guess Windows Phone wasn’t the platform that T-Bull started with. What were the main reasons you moved to WP? What perspectives do you see here?

Yeah, we started with Google Play and iTunes at first. Both of them proved to be amazing platforms. When we started to use Unity® to create our games we were presented with an opportunity to expand to other stores. Going to Windows Phone was an amazing choice – this store was still a virgin territory, with a lot of potential to grow, and with an extremely willing and receptive audience. We were actually shocked how easy it was to have an app featured and rising in the rankings simply because it presented high quality – even years ago, when we were still developing our marketing strategy.

What’s the biggest struggle while acquiring new users for Windows Phone games?

Our biggest concerns on Windows Phone are actually the basics – creating an awesome app listing with A/B tested graphic assets and CTAs, and involving some serious copywriting to get a nice and smooth description. Most of the time I handle the ASO and I must say that working with Windows Phone was always a pleasure. I’d only like that my tools of choice – namely Sensor Tower and App Annie – started to provide some support for keyword research on Windows Phone.

Most of the time good ASO is all an app on Windows Phone needs to live long and prosper. As I mentioned before this market really loves good games!

And what advantages do you find while creating games for Windows Phone comparing with other platforms?

The biggest advantage of Windows Phone was the low saturation of top-notch products in this market. I believe that good content on this market tends to be actually curated in the rankings.

What strategy did you use to promote your earlier Windows Phone games? And are you going to do something different this time?

Up to this moment ASO was the way to go for us. Though with Top Speed we’re investing money into advertising with AdDuplex – this way we hope to get the adequate publicity for this game. We’ll also use AdDuplex cross-promotion to target all of our ads in the system towards Top Speed. All of this should provide this game with a huge boost in downloads, effectively creating a snowball effect. 

Top SpeedAll your games are free to play. How do you monetize them? Why did you choose this method?

Global trends in app monetization started to shift in 2011. Freemium app revenue started to overgrow traditional premium model. The only problem was that freemium was simply an extension of the old, redundant shareware. Free to play on the other hand gave the player the possibility to play the actual, full product. We just knew that this was the way to offer our players maximum value while still allowing for satisfying revenue.

Getting the player to pay for the first time is certainly a problem – there’s still a lot of people who won’t hand out cash for anything on the mobile. Many still don’t have any credit cards connected to their account. The culture of mobile payments is still in the phase of painful labor – many players are rather skeptical to the idea of abandoning the old ways of premium games. I believe that this will change as people will notice that free-to-play model provides them with an amazing possibility: to actually play good games without paying upfront.

There are some Windows 8 games of yours. How do you evaluate the difference between WP and W8 platforms?

Desktop Windows is tricky when it comes to getting a reasonable ROI. Although it’s breathtakingly easy to port to when using Unity® and there’s big traffic, people seem to be not so willing to pay for IAPs as on other platforms. I’ve also noticed that ads for Windows apps are quite scarce – fill rates are low and eCPMs are not really satisfying.

I believe that all of this could change with the coming of Windows 10 universal apps – this technology will fill this platform with lots of good content, effectively making it more serious to advertisers.

Do you have any special plans for Windows 10?

We’ll certainly keep publishing our games on Windows 10. Windows has its own quirks but we’ve grown very fond of this platform.

I’ve recently seen estimations that Windows Phone will have as much as 10 percent of the smartphone market share by 2020. (via Bob O’Donnel, Technalysis Research) Let’s keep fingers crossed that this will prove to be true!

 

Thank you Karol and good luck with your new game. We’re definitely saving the date to try it!

Join AdDuplex HERO APPS program!

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Howdy, fellow developers!

We have great news to announce… We launched a new developer benefits program: AdDuplex HERO APPS. The program is aimed at helping developers to boost their apps. It will provide developers with a free access to various tools and resources, contributing to their app growth and success on the Windows Store platforms.

The benefits program will include various perks coming straight from AdDuplex and of course our incredible partners: Pluralsight, AppDeals, myAppFree and Windows Central.

The purpose of the benefits is to help you guys attract thousands of users to your apps, become popular in the Windows Store app community and of course to keep you learning about the best ways to build and grow apps!

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To become a part of AdDuplex HERO APPS you need to apply for the program in 30 days after your app or game was launched on AdDuplex cross-promotion network. And that’s it!

So if you want to grow your apps and you want to do it fast apply for AdDuplex HERO APPS now!

We love all of our users

And finally, good news for all AdDuplex developers who have joined our cross-promotion network more than 30 days ago. July is the only month when you are able to join the benefits program with all of your apps no matter how long ago they have been launched on the network. We will select up to two best apps per user and you will receive your HERO benefit package at the end of the month.

So once again, don‘t hesitate – join AdDuplex HERO APPS now and grow your app fast!

For more information visit AdDuplex HERO APPS page here.