App Picks Of The Week

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AppRaisin recommends:

AccuWeather – Weather for Life

AccuWeather is a free weather app was designed for Windows 10 users. It has provides the latest weather news and information, including MinuteCast, the leading minute-by-minute forecast that is hyper-localized to your exact street address. Get the app here.

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Ouga

Share the things you love. Ouga is a third-party Tumblr app that lets you effortlessly share anything: text, photos, quotes, links, and videos. Get the app here.

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Gamers pick of the week:

Pirates of Everseas

This pirate adventure game enables you to rule the untamed waters, create a seafaring, develop your city, construct ships, explore the open sea, and battle enemies. Get the game here.

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Want more? Download AppRaisin app now and get all app and game news as it happen.

App Picks Of The Week

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AppRaisin Recommends:

Matissa

Enhance your photos with a unique artistic touch on mobile and desktop. Matissa is a free and fast app with more than 20 different art styled filters. Don’t wait. Become an artist! Get the app here.

Matisa

Solfege+

Solfege+ is a fun and entertaining applications designed to teach note recognition. Different levels of difficulty allow you to improve your music reading skills.  Get the app here.

solfege

Gamers’ Pick of the Week:

Storm of Wars – Sacred Homeland

Storm of Wars brings real-time strategy combats to a kingdom building war game. It features fast-paced combat in cities and epic real-time wars on the world map that impact game play and strategy in fun, unexpected ways. Get the game here.

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RealmCraft Survive & Craft

RealmCraft is a sandbox construction game with 3D world. Create and break apart various kinds of blocks, explore the environment in Minecraft style, gather resources, craft weapons, build shelter and take part in combat with dangerous opponents. Get the game here.

realmcraft

Want more? Download AppRaisin app now and get all app and game news as it happen.

The state of in-app advertising on Windows

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No one likes ads, but in-app advertising is extremely important to the overall health of an app ecosystem. There were several important developments in the in-app advertising space for Windows apps over the last couple of weeks. So, I thought it was important to take a snapshot of the industry and address the changes.

Microsoft deprecates AdMediator

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In mid-August the first release of Microsoft Store Services SDK went live without much fanfare. There was a post in the MSDN forums, updated documentation and a paragraph in the extensive blog post on the new Dev Center capabilities. The SDK contains tooling for A/B testing, Feedback Hub launcher and an ad control (with more features coming in the future).

It also introduced a breaking change: when you install the Store Services SDK it removes AdMediator from your Windows 10/UWP apps.

For those who don’t know, Microsoft’s AdMediator provided a mechanism to automatically switch between different ad SDKs to maximize fill rates and revenue.

This was a big surprise to a lot of developers. To be honest, I expected this to happen in a milder fashion – I thought new apps won’t be able to use the mediator, but others can continue using it for as long as the back-end service is up. In a way this is how it actually is. Except, if you want to use anything in the Store Services SDK (A/B testing or Feedback Hub) you will loose access to the Mediator.

To their credit, Microsoft provides a fairly detailed walkthrough example on how to implement a mediator-like functionality in your app and continue maximizing your fill rates and revenue on the client side with Microsoft’s AdControl and AdDuplex.

Alternatively, you can continue using the old AdMediator for now and use AppStretch to collect user feedback and more.

Google discontinues AdMob SDK for Windows Phone 8

While Google ignores Windows (phone) for the most part, AdMob had several Windows Phone SDKs over the years. And their latest one for Windows Phone 8 was fairly popular among developers – either as a primary ad monetization vehicle or in a mix with Microsoft and AdDuplex.

They didn’t bother with making a Windows 10 SDK, at least not yet, and it’s only natural that they would discontinue WP8 SDK at some point. And now we know that this point is November 1st, 2016:

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It doesn’t look like they will be removing Windows Phone 8 as target platform for their advertisers. So your current apps should be OK for the meaningful time being. But if you were planning to add AdMob to your Windows Phone apps or change your implementation, you should hurry up or rethink your ad strategy.

Where’s Waldo Facebook Audience Network?

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Back in March, at the BUILD conference in San Francisco, it was announced that Facebook Audience Network is coming to Windows. 5 months later we haven’t heard much about it, if anything. There’s still time for this to happen “later this year”, as promised. So keep an eye on it. It’s unclear if there’s any correlation, but provided Facebook has been quite active releasing and updating their apps for Windows 10 [Mobile], we can hope that they are still on track with their ad SDK.

Other options

Advertising landscape on Windows is pretty limited but there are still players providing support (even if limited) for the platform:

  • Vungle – newest, and most praised, addition to the family, Vungle delivers video ads for your Windows games and (possibly) apps.
  • Smaato was fairly active in the early days of Windows Phone. Then it wasn’t. And now it seems that it has a Windows SDK, though I’m not sure what platforms/versions they support.
  • VMAX (previously known as vserv.mobi) – has SDKs for Windows 10 Mobile as well as Windows Phone 8 and 8.1.

AdDuplex commitment

From the very early days of Windows Phone 7 AdDuplex has been a dedicated ad provider for Windows app and game developers. While our primary focus has always been at helping you acquire app users and game players both free and at a higher scale, we may be able to help you improve your ad monetization as well. Send us a message at info@adduplex.com with information about your app(s) and we will get back to you with some ideas.

App Picks Of The Week

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AppRaisin App Picks of the Week

ProShot

ProShot is an advanced camera app that enables you to adjust: shutter speed, ISO, white balance, exposure compensation, focus, flash and much more. Get the app here.

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Plex

Plex is your video, music, and photo collection organizer that gives you an instant access to your personal media on all of your devices and enables you to easily share it with friends and family. Get the app here.

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Gamers’ Pick of the Week

REDCON – Strike Commander

Target your guns and command your soldiers. Assemble the mightiest artillery force and bombard your foes into oblivion and lead the Empire State offensive against Traitor General and his foul rebellion. Get the game here.

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Want more? Download AppRaisin app now and get all app and game news as it happen.

Help us bring AppRaisin to local communities across the globe!

We are still running the crowdfunding campaign on AppStretch to create the foundation for multilingual AppRaisin and launch our first localization. If English is not your first language and you would like to see Windows app enthusiast communities sprung up across the world, please, pledge your support on AppStretch and spread the word on social media. Click here for more information.

Use your AdDuplex balance to advertise on AppRaisin Spotlight

It is very important to use combined marketing strategies to gain new users for your apps and games. So from now on you are able to use your AdDuplex balance to promote your app on AppRaisin too.

AppRaisin is a leading source of news, updates, deals and discoveries for Windows Store apps and games. And you can boost your app downloads by putting your app on AppRaisin Spotlight, on top of all the hottest Windows Store app news.

Simply go to AdDuplex client area and submit your app for AppRaisin Spotlight. Note that, if approved, the funds will be automatically deducted from your AdDuplex balance.

AppRaisin Spotlight

And for those who still doesn’t have any credits on AdDuplex account – here are few easy steps to get your news in the Spotlight :

  1. Post a news about your App or Game on AppRaisin;
  2. Press “Promote” from within the news article;
  3. Choose a period your news will be promoted in Spotlight;
  4. Pay via Windows Store In-App purchases;
  5. Your news will be promoted in Spotlight for a selected period of time.

Promote your apps now! Submit it for AppRaisin Spotlight on AdDuplex or download AppRaisin app and share some hot news about your apps and games.

Introducing AppStretch Plus

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We have just released an update for AppStretch with a couple new features available to developers in a new Plus plan.

Usage stats

AppStretch Plus customers can now view and analyze activity stats for their apps, feature requests and campaigns. You can see visitors, unique users, usage by countries, pledges by type and amount and more.

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Pledge type controls

imageSome developers want all types of signals from their users. Some only want to hear from those ready to put their money where their mouth is. Others don’t care about collecting money for features at all and, possibly, actively don’t want to be associated with crowdfunding their features.

Now you can control what types of pledges are accepted for feature requests on your apps.

How much is AppStretch Plus?

The price ranges from FREE to $8.25/month (when paid yearly) to $9.99/month (when paid monthly). You decide whether you want to pay for the Plus plan (switch by visiting your profile page) or satisfy a simple eligibility criteria (requires login) and get it free of charge.

App Picks Of The Week

AppRaisin App Picks of the Week

Vinci

Probably the most fashionable photo app on Windows Store! Turn your photos into unique piece of art using neural networks and artificial intelligence of Vinci app. Get the app here.

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Gif Me Camera! Pro

Another great way to spice up your photo and video album is Gif Me! app. It is the best way to create and share short video in animated GIF or MP4. And you can apply an image filter too. Get the app here.

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Gamers’ Pick of the Week

Wrap Deer

Warp Deer is an addictive car avoiding game where you can warp to safety with the tap of a finger. Get the game here.

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Nutjitsu

Are you bored? Enter the squirrel! Defy the kitsune samurai who have stolen your clan’s sacred acorns. Sneak through beautifully hand-painted landscapes, avoid capture by the guards, and snatch victory from your enemies. Get the game here.

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Help us bring AppRaisin to local communities across the globe!

We are still running the crowdfunding campaign on AppStretch to create the foundation for multilingual AppRaisin and launch our first localization. If English is not your first language and you would like to see Windows app enthusiast communities sprung up across the world, please, pledge your support on AppStretch and spread the word on social media. Click here for more information.

App Picks Of The Week

AppRaisin Recommends

Monument Browser

Monument Browser is a tool to navigate in multiple sites. The app has native support for background downloads that may help download large files while doing other things in your phone. Level up your productivity. Get the app here.

Monument

Saavn Music & Radio

Saavn is unlimited, free access to all your favorite music – anywhere, anytime. Saavn’s catalog includes millions of tracks across Bollywood, English, Hindi, and Indian regional music. Get the app here.

Saavn

Gamers’ Pick of the Week

Sunset Bike Racer

Test your reflexes in this entertaining motocross racing game – Sunset Bike Racer. Get the game here.

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Yatzy Free

A multi-platform dice game – Yatzy Ultimate now available to Windows 10 and Windows 10 Mobile users as a Universal Windows Platform app. So you can play it from anywhere at any time. Get the game here.

Yatzy

Help us bring AppRaisin to local communities across the globe!

We have launched a crowdfunding campaign on AppStretch to create the foundation for multilingual AppRaisin and launch our first localization. If English is not your first language and you would like to see Windows app enthusiast communities sprung up across the world, please, pledge your support on AppStretch and spread the word on social media. Click here for more information.

 

Help us bring AppRaisin to local communities across the globe!

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Yesterday I’ve published a rather lengthy post on why we can’t commit to full-scale development of AppRaisin anymore. That doesn’t mean the app is going anywhere. It is as alive as ever and will continue to be around for as long as it delivers value to the community and is affordable to maintain for us.

Having said that, we have a bunch of things we wanted to do in our backlog and over 60 feature requests on AppStretch. We would love to implement all the ideas that make sense, but we don’t have a budget for it anymore. So, we need you, dear Windows enthusiast, to make things happen.

Our early vision was to build AppRaisin as a global (English) app and game news platform first and launch localized versions later on. We would like to make this vision a reality with your help.

We have launched a crowdfunding campaign on AppStretch to create the foundation for multilingual AppRaisin and launch our first localization. If English is not your first language and you would like to see Windows app enthusiast communities sprung up across the world, please, pledge your support on AppStretch and spread the word on social media.

Thank you very much!

Alan Mendelevich
Founder & CEO of AdDuplex