Support for Xbox One is here!


We are happy to announce that you can now use AdDuplex to cross-promote your Windows 10 UWP apps on Xbox One. This means that AdDuplex SDK v.10.1 (or newer) now supports apps running on Xbox One natively – including controller support for ad selection (clicking) and interstitial dismissal.

How do I start promoting my app on Xbox One for free?

For Universal Windows apps that are already participating in the AdDuplex cross-promotion network, enabling Xbox One support is as easy as making sure your app runs AdDuplex SDK v.10.1 or newer and checking one checkbox in app details under Device Family:


Those wishing to add a new app with Xbox support (or to separate Xbox One version of the app from other device families) will have to create a new app record on AdDuplex, select Windows 10 as app platform and Xbox as supported Device family:



What about campaigns?

While our ad inventory on Xbox One is ramping up we will not provide a publicly accessible way for paying advertisers to advertise on Xbox One. However, we understand that holiday season is an important opportunity to promote your app to the new Xbox One users. So, if you’re interested in advertising on Xbox One right away, please, contact us at and we will be happy to assist.

Monetize your Windows apps and games with AdDuplex

Monetize Windows apps

From the early Windows [phone] app store days we have carved a niche for ourselves embodied in our “Advertise before you monetize” slogan. We believed that we can help app and game developers get to a point where monetization is feasible (for free), and then other ad networks can take over and help them make money from the same ad space. While we still believe in our mission, it’s the other side of the equation that seems severely lacking on Windows.

As I described in my post on the state of in-app advertising on Windows, there aren’t many ad monetization options available to Windows app and game developers. And that is a problem for those trying to make money in the Store. Additionally, it results in a serious issue for those trying to make money in other ways (in-app purchases, etc.) but depend on advertising to attract customers into their apps – there’s just no way to do user acquisition at scale on Windows.

So, we got tired of waiting for someone to bridge the gap and decided to take matters in our own hands…

Monetize apps with AdDuplex

We have been running a pilot of an ad monetization program with select apps for a few months now and it has been quite a success so far. Most apps and games in the pilot make thousands of dollars per month and advertisers got a way to extend their reach quite a bit. So we decided to extend the program to continue addressing both of the issues app developers and advertisers are facing.

That said, we want to do it gradually and the program will remain invite-only for some time. However, anyone can apply.

Here’s some of the criteria we will be considering:

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No “gray area” content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don’t want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn’t much demand on WP7 or Windows 8.x on the desktop.

Apply now

Ready to monetize your apps with AdDuplex? Apply here.

We will get back to you in a few business days with instructions on what to do next.

Bring Black Friday Shoppers into Your App or Game with this 50% Bonus!


Later this week thousands or even millions of people will be unpacking and setting up their new PCs and phones. The first thing they’ll do is load them up with apps and games. Let’s make them pick your apps and games…

Fund your AdDuplex campaign until Monday (November 28th) and use bonus code BLCK5 to get a 50% bonus on any purchase!


Windows Store deals

In case you wanted to take advantage of some of the great Black Friday deals yourself, here are some handpicked deals from the Microsoft Store:

Check out other great Black Friday deals in this Holiday Gift Guide.

AdDuplex Windows Device Statistics Report–November 2016

Not much is happening in the mobile world of Windows in general. However, there was a new flagship-type phone released this month – Alcatel Idol 4S. Granted it’s a US-only phone (for now, at least) and the fact that we haven’t looked at US in a while, we decided to dedicate this issue of AdDuplex Statistics report to US.

Introducing One Tap Messages–the fastest way to send preset SMS, emails and more


There are messages that we send over and over – inform someone that we will be late for a meeting, thank someone else for the information or a lovely evening, greet someone special or the whole world in the morning. You name it.

Additionally, the infamous “app gap” often puts Windows users in a position when certain electronic services aren’t accessible to us just because there’s no app for Windows. But what most of us don’t realize is that quite often these services are provided the “old-school” way as well – via SMS. To give you a personal example, there’s no parking app for Windows (phone) in Vilnius where I live. However, you can park your car the same way by sending an SMS in a predefined format to a special number. Typing or copy-pasting that text every time is very annoying. And that’s what One Tap Messages solves for me:


Now I have presets for all the parking zones in my city and I can park my car right from the start screen with just one tap. I’m pretty sure that’s even faster than from a native app on iOS or Android.

You may have various services accessible this way where you live: from public transportation tickets, to hailing a taxi, to buying stuff from a vending machine.

One Tap Messages is not limited to SMS though. You can add email presets or even “generic” share presets that would activate standard system sharing mechanism to let you share that message to any medium be it social media, messaging apps or anything that accepts text.

Please give One Tap Messages a try, spread the word and let us know your use cases in the comments below.


As all the other AxGarage apps, One Tap Messages is free on both mobile and desktop with optional in-app purchases to remove the ads and unlock unlimited presets and categories.

Introducing Usage Analyzer for Azure

Last week we’ve introduced two first apps from our new initiative – AxGarage. This week we are releasing a new service – Usage Analyzer for Azure.

What is Usage Analyzer and why you may need it

A couple of months ago we decided to audit our Azure subscription. We kind of knew that we weren’t extremely disciplined allocating Azure resources while we were in BizSpark, but which of our multiple projects were the least optimal in terms of Azure consumption was a mystery to us.

So, we went looking, and figuring this out turned out to be a bit more challenging than we expected. Especially if you want to look at it from the business (money) perspective.

You can get information by resource types from your invoices. Or you can get a very detailed CSV file but combing through it is not an easy task. So we made an internal tool to be able to slice and group the data from that file as we want to see it.

Now, in the spirit of the AxGarage initiative, we are making this internal tool public.

How to use Usage Analyzer for Azure

Login into your Microsoft Azure account and download monthly usage file (Version 2 – Preview) from the Billing history for your subscription. Upload this file to Usage Analyzer and you’ll get a default parsed view of that file.

You can regroup, filter and sort the resulting data as you see fit for your task at hand. Analyze it directly on the web or you can download a processed file to analyze or visualize it further with a tool of your choice (Excel, etc.)

How much does it cost?

Usage Analyzer for Azure is in beta and is free for now. We will continue providing a free version later on, but some features or usage volumes may be restricted to a paid plan.

Current status and known issues

Sample Azure usage files are not something you can find easily on the internet, so we have only tested the tool with a few provided by our friends. We need your help testing and improving the tool with your actual data. Please try the service and let us know if you encounter any issues or have ideas on how it can be improved. Send us an email at

We know that the tool doesn’t work with usage files from Enterprise Agreement portal. Please let us know if you are an EA Azure customer and would like to use our Usage Analyzer tool.

Get in touch and spread the word!

We have been able to save hundreds of dollar per month by analyzing and optimizing our Azure usage with this tool and we want everyone to be able to reap the benefits of being in the know. Please share information about Usage Analyze for Azure with your friends on social media, blogs, mailing lists, etc. so more people and companies can save money and help us improve the service. Do not hesitate to contact us with your ideas at

Thank you!

2 new Windows 10 apps from AdDuplex Garage


Over the years we’ve developed a bunch of bits and pieces of software that we use internally for one thing or the other. We decided to release some of it to the wider audience. All the things we release under this initiative can be found on a special AxGarage site. Much more will be added there as time goes by, but we start with two initial releases in the form of 2 Windows 10 UWP apps: Random Tool and One Tap Reminders.

Random Tool

Random Tool aims to be your Swiss army knife for all things random. We use it to pick winners for contests we run, to spice up a morning standup meeting by randomizing the order of speaking or to just pick random numbers, throw dice, flip coins or make decisions.

Additionally, Random Tool can speak the results aloud making it even more useful in a group setting.


One Tap Reminders

All of us need to be reminded about various things and quite often these reminders are pretty standard for our recurring situations: call someone in 5 minutes, pickup pizza in 20 minutes, switch stove off before something is overcooked, etc. One Tap Reminders lets you create reminder presets, [optionally] pin them to your start screen and activate them with just one tap – faster than you can ask Cortana to do it (even provided she hears you on the first try) and definitely faster than fiddling with reminder settings in an app.


Both apps are universal Windows 10 apps (UWP) and work on both mobile and desktop (should work on HoloLens as well) and available from the Windows Store free of charge (apps are ad supported and include a one-time in-app purchase to remove ads and unlock extra functionality).

Please, check Random Tool and One Tap Reminders out, spread the word and rate them 5 stars in the store!

More AxGarage apps and services are on the way. Stay tuned…

Spend less on advertising Windows apps and get a 50% bonus for life!

You’ve asked us to make paid promotion of your apps more affordable and help you keep your campaigns running without interruption. And we are happy to comply!

From now on you can spend as little as $50 on your campaigns and, if you pay with a credit card, we can keep your campaigns running until you decide to stop them.


Keep “Interrupt my campaigns when credits end” unchecked during your initial order, and we will recharge your credit card automatically approximately 2 days before you run out of credits. The amount of the charge is automatically calculated based on your campaign spending over a couple of recent days. Based on that number we will charge just enough to keep your campaigns active for another week (min. $50, max. $10,000).

You can always stop the automatic recharging by unchecking a single checkbox in your billing page.

Get a 50% bonus for life!*


Reload your account until the end of September, 2016, use bonus code RCLA-9PEF31 at checkout, and get a 50% bonus each time your credit card is recharged. Don’t miss this opportunity. Promote your apps now!

* – The code is valid for the initial charge even if you opt-out of auto renewal, but it’s only valid for subsequent automatic charges (can’t be used for manual purchases after October 1st).