This month, in addition to traditional charts of most popular Windows phones and Windows 10 Mobile phones, we look at the speed of Windows 10 Anniversary Update adoption, top Windows 10 manufacturers for both phones and PCs and more.
You’ve asked us to make paid promotion of your apps more affordable and help you keep your campaigns running without interruption. And we are happy to comply!
From now on you can spend as little as $50 on your campaigns and, if you pay with a credit card, we can keep your campaigns running until you decide to stop them.
Keep “Interrupt my campaigns when credits end” unchecked during your initial order, and we will recharge your credit card automatically approximately 2 days before you run out of credits. The amount of the charge is automatically calculated based on your campaign spending over a couple of recent days. Based on that number we will charge just enough to keep your campaigns active for another week (min. $50, max. $10,000).
You can always stop the automatic recharging by unchecking a single checkbox in your billing page.
Get a 50% bonus for life!*
Reload your account until the end of September, 2016, use bonus code RCLA-9PEF31 at checkout, and get a 50% bonus each time your credit card is recharged. Don’t miss this opportunity. Promote your apps now!
* – The code is valid for the initial charge even if you opt-out of auto renewal, but it’s only valid for subsequent automatic charges (can’t be used for manual purchases after October 1st).
No one likes ads, but in-app advertising is extremely important to the overall health of an app ecosystem. There were several important developments in the in-app advertising space for Windows apps over the last couple of weeks. So, I thought it was important to take a snapshot of the industry and address the changes.
Microsoft deprecates AdMediator
In mid-August the first release of Microsoft Store Services SDK went live without much fanfare. There was a post in the MSDN forums, updated documentation and a paragraph in the extensive blog post on the new Dev Center capabilities. The SDK contains tooling for A/B testing, Feedback Hub launcher and an ad control (with more features coming in the future).
It also introduced a breaking change: when you install the Store Services SDK it removes AdMediator from your Windows 10/UWP apps.
For those who don’t know, Microsoft’s AdMediator provided a mechanism to automatically switch between different ad SDKs to maximize fill rates and revenue.
This was a big surprise to a lot of developers. To be honest, I expected this to happen in a milder fashion – I thought new apps won’t be able to use the mediator, but others can continue using it for as long as the back-end service is up. In a way this is how it actually is. Except, if you want to use anything in the Store Services SDK (A/B testing or Feedback Hub) you will loose access to the Mediator.
To their credit, Microsoft provides a fairly detailed walkthrough example on how to implement a mediator-like functionality in your app and continue maximizing your fill rates and revenue on the client side with Microsoft’s AdControl and AdDuplex.
Alternatively, you can continue using the old AdMediator for now and use AppStretch to collect user feedback and more.
Google discontinues AdMob SDK for Windows Phone 8
While Google ignores Windows (phone) for the most part, AdMob had several Windows Phone SDKs over the years. And their latest one for Windows Phone 8 was fairly popular among developers – either as a primary ad monetization vehicle or in a mix with Microsoft and AdDuplex.
They didn’t bother with making a Windows 10 SDK, at least not yet, and it’s only natural that they would discontinue WP8 SDK at some point. And now we know that this point is November 1st, 2016:
— Mike Irving (@mikeirvingweb) September 1, 2016
It doesn’t look like they will be removing Windows Phone 8 as target platform for their advertisers. So your current apps should be OK for the meaningful time being. But if you were planning to add AdMob to your Windows Phone apps or change your implementation, you should hurry up or rethink your ad strategy.
Where’s Waldo Facebook Audience Network?
Back in March, at the BUILD conference in San Francisco, it was announced that Facebook Audience Network is coming to Windows. 5 months later we haven’t heard much about it, if anything. There’s still time for this to happen “later this year”, as promised. So keep an eye on it. It’s unclear if there’s any correlation, but provided Facebook has been quite active releasing and updating their apps for Windows 10 [Mobile], we can hope that they are still on track with their ad SDK.
Advertising landscape on Windows is pretty limited but there are still players providing support (even if limited) for the platform:
- Vungle – newest, and most praised, addition to the family, Vungle delivers video ads for your Windows games and (possibly) apps.
- Smaato was fairly active in the early days of Windows Phone. Then it wasn’t. And now it seems that it has a Windows SDK, though I’m not sure what platforms/versions they support.
- VMAX (previously known as vserv.mobi) – has SDKs for Windows 10 Mobile as well as Windows Phone 8 and 8.1.
From the very early days of Windows Phone 7 AdDuplex has been a dedicated ad provider for Windows app and game developers. While our primary focus has always been at helping you acquire app users and game players both free and at a higher scale, we may be able to help you improve your ad monetization as well. Send us a message at firstname.lastname@example.org with information about your app(s) and we will get back to you with some ideas.
It is very important to use combined marketing strategies to gain new users for your apps and games. So from now on you are able to use your AdDuplex balance to promote your app on AppRaisin too.
AppRaisin is a leading source of news, updates, deals and discoveries for Windows Store apps and games. And you can boost your app downloads by putting your app on AppRaisin Spotlight, on top of all the hottest Windows Store app news.
Simply go to AdDuplex client area and submit your app for AppRaisin Spotlight. Note that, if approved, the funds will be automatically deducted from your AdDuplex balance.
And for those who still doesn’t have any credits on AdDuplex account – here are few easy steps to get your news in the Spotlight :
- Post a news about your App or Game on AppRaisin;
- Press “Promote” from within the news article;
- Choose a period your news will be promoted in Spotlight;
- Pay via Windows Store In-App purchases;
- Your news will be promoted in Spotlight for a selected period of time.
This month we look at the top Windows phones in general and Windows 10 Mobile devices in particular.
We observe accelerating growth in Windows 10 Mobile usage share and take a look on how Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings will definitely surprise you.
Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countries? What is the most popular Windows phone out there? Do Windows enthusiasts use the same phones as the general public? Is there a country with only one Lumia in the top-5?
These are the questions we try to answer in the July edition of the AdDuplex Windows phone statistics report.
This week only, to help you boost your Windows 10 apps, AdDuplex offers a special Kick off package ($200) and gives you 100% bonus on it! To take advantage of this bonus, jump straight to AdDuplex client area, purchase your $200 promotion package and we will credit Twice As Much to your AdDuplex account!
Offer expires on: July 1, 2016
Additionally, this whole week we are giving 100% bonus on all larger AdDuplex campaign packages. In case you want to scale up your campaigns or enjoy 2x lower CPI, don’t miss your chance!
We’ve been supporting advertising in Unity games for years, but admittedly the integration process was not straightforward for non-Windows developers. Having to edit XAML, code behind files and dealing with packages can become a burden for someone not familiar with Windows / Windows Phone native development.
To improve on that we’ve put together AdDuplex plugin for Unity games. It was designed to remove several steps in ad integration process and enable controlling everything from Unity editor. It offers a familiar approach to Unity developers – creating a banner is no different to creating any other object in the game, and manipulating its behavior is done through Inspector window and C# scripting.
AdDuplex plugin for Unity includes the following:
- Support for AdDuplex banner and interstitial ads
- Compatibility with WP8.1 XAML and Windows 10 builds
- Logic that automatically defaults people to optimal ad experience
- Sample project demonstrating integration
Getting started is very simple:
- Create your app and a banner or an interstitial ad unit in the AdDuplex client area .
- Download AdDuplex for Unity package and import it into your Unity project.
- In Unity create AdDuplexManagement object via GameObject -> Advertising -> AdDuplex.
- Fill in AdDuplexManagement inspector properties. Use ad unit credentials your created in Step 1.
- To show an interstitial ad fill in Interstitial ad AdUnitId in the AdDuplexManager game object and Call AdDuplexInterstitialAds.ShowInterstitialAd();
- Build the game while targeting Windows Store along with Universal 10 or Phone 8.1 SDK.
That’s it! If you have any questions, please email us at email@example.com or just drop a comment below.
The old number one is back. We take a closer look at Windows 10 Mobile devices and builds. There’s one country where Lumia 950 almost broke into top 10.
All of this and device stats from US, France, Germany, Poland, Ukraine, India and Brazil in the addition of AdDuplex Windows Phone Statistics Report.