Support for Xbox One is here!


We are happy to announce that you can now use AdDuplex to cross-promote your Windows 10 UWP apps on Xbox One. This means that AdDuplex SDK v.10.1 (or newer) now supports apps running on Xbox One natively – including controller support for ad selection (clicking) and interstitial dismissal.

How do I start promoting my app on Xbox One for free?

For Universal Windows apps that are already participating in the AdDuplex cross-promotion network, enabling Xbox One support is as easy as making sure your app runs AdDuplex SDK v.10.1 or newer and checking one checkbox in app details under Device Family:


Those wishing to add a new app with Xbox support (or to separate Xbox One version of the app from other device families) will have to create a new app record on AdDuplex, select Windows 10 as app platform and Xbox as supported Device family:



What about campaigns?

While our ad inventory on Xbox One is ramping up we will not provide a publicly accessible way for paying advertisers to advertise on Xbox One. However, we understand that holiday season is an important opportunity to promote your app to the new Xbox One users. So, if you’re interested in advertising on Xbox One right away, please, contact us at and we will be happy to assist.

Monetize your Windows apps and games with AdDuplex

Monetize Windows apps

From the early Windows [phone] app store days we have carved a niche for ourselves embodied in our “Advertise before you monetize” slogan. We believed that we can help app and game developers get to a point where monetization is feasible (for free), and then other ad networks can take over and help them make money from the same ad space. While we still believe in our mission, it’s the other side of the equation that seems severely lacking on Windows.

As I described in my post on the state of in-app advertising on Windows, there aren’t many ad monetization options available to Windows app and game developers. And that is a problem for those trying to make money in the Store. Additionally, it results in a serious issue for those trying to make money in other ways (in-app purchases, etc.) but depend on advertising to attract customers into their apps – there’s just no way to do user acquisition at scale on Windows.

So, we got tired of waiting for someone to bridge the gap and decided to take matters in our own hands…

Monetize apps with AdDuplex

We have been running a pilot of an ad monetization program with select apps for a few months now and it has been quite a success so far. Most apps and games in the pilot make thousands of dollars per month and advertisers got a way to extend their reach quite a bit. So we decided to extend the program to continue addressing both of the issues app developers and advertisers are facing.

That said, we want to do it gradually and the program will remain invite-only for some time. However, anyone can apply.

Here’s some of the criteria we will be considering:

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No “gray area” content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don’t want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn’t much demand on WP7 or Windows 8.x on the desktop.

Apply now

Ready to monetize your apps with AdDuplex? Apply here.

We will get back to you in a few business days with instructions on what to do next.

Bring Black Friday Shoppers into Your App or Game with this 50% Bonus!


Later this week thousands or even millions of people will be unpacking and setting up their new PCs and phones. The first thing they’ll do is load them up with apps and games. Let’s make them pick your apps and games…

Fund your AdDuplex campaign until Monday (November 28th) and use bonus code BLCK5 to get a 50% bonus on any purchase!


Windows Store deals

In case you wanted to take advantage of some of the great Black Friday deals yourself, here are some handpicked deals from the Microsoft Store:

Check out other great Black Friday deals in this Holiday Gift Guide.

AdDuplex Windows Device Statistics Report–November 2016

Not much is happening in the mobile world of Windows in general. However, there was a new flagship-type phone released this month – Alcatel Idol 4S. Granted it’s a US-only phone (for now, at least) and the fact that we haven’t looked at US in a while, we decided to dedicate this issue of AdDuplex Statistics report to US.

Spend less on advertising Windows apps and get a 50% bonus for life!

You’ve asked us to make paid promotion of your apps more affordable and help you keep your campaigns running without interruption. And we are happy to comply!

From now on you can spend as little as $50 on your campaigns and, if you pay with a credit card, we can keep your campaigns running until you decide to stop them.


Keep “Interrupt my campaigns when credits end” unchecked during your initial order, and we will recharge your credit card automatically approximately 2 days before you run out of credits. The amount of the charge is automatically calculated based on your campaign spending over a couple of recent days. Based on that number we will charge just enough to keep your campaigns active for another week (min. $50, max. $10,000).

You can always stop the automatic recharging by unchecking a single checkbox in your billing page.

Get a 50% bonus for life!*


Reload your account until the end of September, 2016, use bonus code RCLA-9PEF31 at checkout, and get a 50% bonus each time your credit card is recharged. Don’t miss this opportunity. Promote your apps now!

* – The code is valid for the initial charge even if you opt-out of auto renewal, but it’s only valid for subsequent automatic charges (can’t be used for manual purchases after October 1st).

The state of in-app advertising on Windows


No one likes ads, but in-app advertising is extremely important to the overall health of an app ecosystem. There were several important developments in the in-app advertising space for Windows apps over the last couple of weeks. So, I thought it was important to take a snapshot of the industry and address the changes.

Microsoft deprecates AdMediator


In mid-August the first release of Microsoft Store Services SDK went live without much fanfare. There was a post in the MSDN forums, updated documentation and a paragraph in the extensive blog post on the new Dev Center capabilities. The SDK contains tooling for A/B testing, Feedback Hub launcher and an ad control (with more features coming in the future).

It also introduced a breaking change: when you install the Store Services SDK it removes AdMediator from your Windows 10/UWP apps.

For those who don’t know, Microsoft’s AdMediator provided a mechanism to automatically switch between different ad SDKs to maximize fill rates and revenue.

This was a big surprise to a lot of developers. To be honest, I expected this to happen in a milder fashion – I thought new apps won’t be able to use the mediator, but others can continue using it for as long as the back-end service is up. In a way this is how it actually is. Except, if you want to use anything in the Store Services SDK (A/B testing or Feedback Hub) you will loose access to the Mediator.

To their credit, Microsoft provides a fairly detailed walkthrough example on how to implement a mediator-like functionality in your app and continue maximizing your fill rates and revenue on the client side with Microsoft’s AdControl and AdDuplex.

Alternatively, you can continue using the old AdMediator for now and use AppStretch to collect user feedback and more.

Google discontinues AdMob SDK for Windows Phone 8

While Google ignores Windows (phone) for the most part, AdMob had several Windows Phone SDKs over the years. And their latest one for Windows Phone 8 was fairly popular among developers – either as a primary ad monetization vehicle or in a mix with Microsoft and AdDuplex.

They didn’t bother with making a Windows 10 SDK, at least not yet, and it’s only natural that they would discontinue WP8 SDK at some point. And now we know that this point is November 1st, 2016:


It doesn’t look like they will be removing Windows Phone 8 as target platform for their advertisers. So your current apps should be OK for the meaningful time being. But if you were planning to add AdMob to your Windows Phone apps or change your implementation, you should hurry up or rethink your ad strategy.

Where’s Waldo Facebook Audience Network?


Back in March, at the BUILD conference in San Francisco, it was announced that Facebook Audience Network is coming to Windows. 5 months later we haven’t heard much about it, if anything. There’s still time for this to happen “later this year”, as promised. So keep an eye on it. It’s unclear if there’s any correlation, but provided Facebook has been quite active releasing and updating their apps for Windows 10 [Mobile], we can hope that they are still on track with their ad SDK.

Other options

Advertising landscape on Windows is pretty limited but there are still players providing support (even if limited) for the platform:

  • Vungle – newest, and most praised, addition to the family, Vungle delivers video ads for your Windows games and (possibly) apps.
  • Smaato was fairly active in the early days of Windows Phone. Then it wasn’t. And now it seems that it has a Windows SDK, though I’m not sure what platforms/versions they support.
  • VMAX (previously known as – has SDKs for Windows 10 Mobile as well as Windows Phone 8 and 8.1.

AdDuplex commitment

From the very early days of Windows Phone 7 AdDuplex has been a dedicated ad provider for Windows app and game developers. While our primary focus has always been at helping you acquire app users and game players both free and at a higher scale, we may be able to help you improve your ad monetization as well. Send us a message at with information about your app(s) and we will get back to you with some ideas.