We’ve been running AdDuplex monetization program in a strict invite-only mode for a while now and improving livelihoods of some Windows developers. This proved to be especially valuable since Microsoft has closed their own ad network. In the absence of any active and open ad network for Windows apps generating revenue became especially challenging for many free and freemium apps and games.

Unfortunately, the industry is not in a place that would let us (or others) help every single developer monetize their apps with ads. But we will try to get as close as possible.

Today we are dramatically simplifying the process of applying to monetize your Windows apps with AdDuplex.

Who can apply?

Your app has to satisfy a few simple criteria to be eligible:

1. It’s a Windows 10 or 11 desktop app
2. It has been participating in the AdDuplex cross-promotion for at least 2 weeks. If not, start participating now and get back here in a couple of weeks.
3. The app is not primarily intended for “unattended” use (eg. sleep tracker, music player, etc.) or only shows ads in the interactive sections of the app.

That’s it. Just have your AdDuplex App Key handy and apply by clicking here. We will review your app within a week and will let you know if it’s accepted into the program.

About the program

Apps participating in the monetization program receive 50% of the revenue AdDuplex generates from displaying commercial ads within those apps. Payout options are PayPal ($100 threshold) or wire transfer ($500 threshold). Before you can receive a payout from the program you will have to provide the appropriate personal or company and tax information required by law.

If there’s no paid ad to show for a given user a cross-promotion ad will be shown and your app will receive a reciprocal ad displayed in other apps on the network at your standard AdDuplex exchange ratio that way keeping the overall fill-rate at virtually 100%.

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Edit March 9th, 2023: adjusted revenue share