Introducing localized ads

localized adsLocalizing ads to user’s language increases CTR by about 20%. That’s what we have discovered by doing experiments in several markets. So, we decided to implement support for localized versions of ads for apps you cross-promote with AdDuplex

How do I start?

When you go into the details page for your app on AdDuplex you will see a new Globe button above the ad copy for each ad unit.

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imageClick on that Globe and you will see a list of localized ads that you have already created and a button to add a new one. To edit an existing localization click on the language in the list. Click on “Add” to add a new localization.

Select a language from the list. You can also select a variation from a second dropdown (like Brazilian or Portuguese version of Portuguese). Then just create or upload an ad to be shown to users from this locale.

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And click Save.

Let us know how this affects your click rates and downloads!

One thought on “Introducing localized ads

  1. Great!! It’ll help non-English customers and developers!
    btw, Is this only applicable for Win10 UWP apps? I could not find globe icon from Win8 ads settings page.

    Like

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