Back in June, 2015 we have introduced our new bidding based campaigns that enable you to specify how much you are willing to spend to get your ads in front of a user with particular characteristics and, in most cases, save a great amount of your budget. Yet, we left it for you to decide whether to switch to this new system manually or wait until the end of the year.
So, important information for those who still have leftover funds in their “classic” AdDuplex account. As it was planned before, all these accounts will be automatically converted to bidding on the 1st of January, 2016. After that your fixed-impression running campaigns will be stopped, outstanding fees for them calculated and deducted from your balance. Bids for your campaigns will be preset to the same CPM value you have with the fixed model. Then we will convert your remaining balance and reactivate your campaigns the next day (UTC time).
We encourage you not to wait for the deadline and switch on your own before that. If you do so you will get a 20% bonus.
In case you’ve missed our earlier entry, more information about AdDuplex bidding sub-system can be found here.
Let’s work more effectively!