Advertising is one of the two most popular monetization strategies on any mobile platform. Yet the field is filled with confusing terms, metrics and acronyms. Realizing that I gave this talk at the AppCampus AppCademy yesterday. While some commentary is definitely needed for quite a few of these slides, I think that they still can provide a good starting point for an indie app developer trying to navigate the complicated minefield of mobile advertising.

I will write a series of blog posts on the subject of some of these slides during the next weeks/months. So stay tuned.

In the meantime I’m open to speaking opportunities at your conferences, user groups and other events. Send me an email at alan@adduplex.com and quite possibly we will figure something out.