Slides: Ads in Mobile Apps and Games 101

Advertising is one of the two most popular monetization strategies on any mobile platform. Yet the field is filled with confusing terms, metrics and acronyms. Realizing that I gave this talk at the AppCampus AppCademy yesterday. While some commentary is definitely needed for quite a few of these slides, I think that they still can provide a good starting point for an indie app developer trying to navigate the complicated minefield of mobile advertising.

I will write a series of blog posts on the subject of some of these slides during the next weeks/months. So stay tuned.

In the meantime I’m open to speaking opportunities at your conferences, user groups and other events. Send me an email at and quite possibly we will figure something out.

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