AdDuplex Windows Phone Statistics Report for May 2014

Is Lumia 630 an instant hit? What does FIFA World Cup have to do with this report? Are some countries friendlier towards 6” giants than others? Read on to find out…

Data source

This report is based on data collected from 4114 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of May 26th, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats


Another month and no growth for Lumia 520 again. Its share actually shrank by 0.6% in May. We have a new worldwide #2 this month too. Lumia 625 was touted as the next Nokia’s volume seller when it was released and, even though it’s still just a fraction of 520s usage, it still is the second most used Windows Phone worldwide. Lumia 521 is the biggest mover this month jumping from the seven’s spot to number 4 in May. Hopefully this means much needed growth in the US.

And where are the newbies? Lumia 630 is at #30, which is not too bad considering that it has only been on the market for a few weeks. It is a few steps above Lumia Icon, for comparison.

Let’s take a look at the same data sliced a little bit differently:


As you can see lower end WP8 Lumias (52x, 62x, 63x) own more than half of the Windows Phone market worldwide, while higher end (regular sized) phones get a bit over 12% and 6” phablets are at 2%.

Not much new in the manufacturer chart. Plus another 0.2% for Nokia though.


As for OS version, WP7 lost another percent and more than 5% are on WP 8.1 now. Not bad for an OS that is only available to “developers” and a few Lumia 630 owners.


We’ve got some well-deserved criticism for our OS charts which can be extended to our device charts too. As it was correctly mentioned these charts are in part based on apps that are WP8-only. This is a valid point, but one can argue that some of the WP7 apps are only used on WP7 devices too, because a separate WP8 version or a better alternative exists on Windows Phone 8. It’s difficult to determine the actual side effect of the issue, so we decided to include a version of the above chart which is based on the WP7 apps exclusively.


As you can see there’s some notable difference, but neither of these is 100% accurate, so the truth is probably somewhere in between. Having said that, since we were making these reports based on all the apps for more than a year now, it would make the most sense to continue with the same methodology to make spotting trends easier.

United States


Even though Lumia 520 has stopped growing globally, the 52x family continues to grow in the US. 520 and 521 combined account for almost 55% of US Windows Phones. The only other notable movement in the US chart is Lumia 1520 entering the TOP10.

FIFA World Cup is starting in Brazil next month so let’s cover the country before the data gets “contaminated” by all the visitor phones. And while we are at it, let’s take a look at some other World Cup related countries.



We’ve covered Brazil in February and Lumia 520 has gained more than 5% since then. Lumia 625 more than doubled its usage share too.


Spain are the reigning FIFA World champions and here’s what’s going on with Windows Phone in the country.


Lumia 520 accounts for more than half of Spain’s Windows Phones (+6.4% since February). Lumia 625 is a distant number 2 now, and Lumia 925 has moved from #7 to #4. We can also see Lumia 1020 entering the TOP10.

South Africa

South Africa is the country where Spain became champions 4 years ago. Here’s how it looks in terms of Windows Phone usage.


And again Lumia 520 owns more than 50% of the market.


Next World Cup (in 2018) will be held in Russia and here is who owns the Windows Phone Cup there.


While Lumia 520 is at the top of the Russian chart, the margin is not as huge as in most other countries (still 2x of the second place). It actually shrank a bit since February. Not much has changed in the chart in 3 months, which is a troubling sign for one of the stronger Windows Phone markets.



Quite a few notable changes in France in just 2 months. Lumia 625 has gained almost 3% and cemented its place as a strong runner-up in the country. We can also see Lumia 1320 entering the TOP10 straight at #7.

Czech Republic


I don’t think we have ever covered Czech Republic in these reports and it’s about time. The picture is pretty typical there with Lumia 520 at the top, followed by 920 and 800.



Lumia 625 is growing in Poland while everything else seems pretty still since March.



Lumia 520 is shrinking in India and Lumia 625 is growing at its expense (with some help from 620). Pretty stable chart otherwise.



It’s been 9 months since we looked at Thailand, but surprisingly TOP3 looks exactly the same (with slightly different numbers). Not surprisingly, though, it’s Lumia 625 at #4. It is also the only country in this report with both Lumia 1320 and 1520 in the TOP10.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of May 2014, more than 8,500 apps actively use AdDuplex to gain more visibility.

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