AdDuplex Windows Phone Statistics Report for October 2013

It’s time for another Windows Phone statistics report. There’s a new number one Windows Phone and a Windows Phone 8 mobile operator in the US, Nokia continues its domination and more. Read on for the details.

Data source

This report is based on data collected from 1,411 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of October 11th, 2013 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats


It’s no surprise that Lumia 520 is continuing its rise as the top Windows Phone device out there (+1.9%). The newer flagships are still nowhere to be seen in the top 10 though. Only if we exclude the WP7 models we see the Lumia 925 at no.10.


Lumia 1020 is number 21 overall and 14th for WP8 – some growth from the last month, but definitely not taking the charts by storm. Now that it is reasonably widely available it will be interesting to check back on the progress next month.


Nokia is now 0.8% shy of claiming the mind blowing 90% share of the Windows Phone 8 device scene.


And Windows Phone 8 has finally crossed the 70% mark globally.

A few months ago we have covered an interesting metric of daily average active users per app. Here’s an update for that chart.


The average app (calculated by discarding the top 5 apps and apps with 2 or fewer users) now gets 2x more users than a year ago. A solid growth delivered by the platform to the developers.

United States


US now has a new leader and if you combine it with its 520 sibling you can see that almost quarter of the Windows Phones in US is now represented by the lower end 52x line. There’s also a new leading operator for Windows Phone 8.


AT&T has reclaimed the crown from Verizon, and MetroPCS and T-Mobile continue to steal the market share from the 2 leaders.


Windows Phone 8 is now on almost 83% of devices in the US, so if you are targeting US market, I guess, you can start developing for WP8-only.



I don’t think we’ve covered Canada ever before, so it’s time to fix that. Lumia 520 and 920 almost share the top spot and it’s pretty clear that the smaller sibling will claim the crown next month. What is interesting to see is that Samsung ATIV S is at number 3 with a solid 14%. Not a picture we are used to seeing.



France was dominated by HTC 8S for a long time, but looking at the current numbers it’s hard o believe that this was ever a case. Lumia 520 now has an almost 3x share of the 8S.



Another country we have never covered is Ireland and Lumia 520 reigns supreme over there. Nothing really stands out in this chart.



There are no surprises in Turkey either. The market share is split by the Lumias in the ascending price order (with an exception of the 720).



As you read this I am most likely in Israel and therefore we cover the Israeli landscape. Again, an odd sighting of the ATIV S at number 3 with Lumia 820 and 920 commanding a whopping 65% combined.



Another country we made a habit of covering every month is India. It never failed to provide interesting developments. But nothing interesting has happened over there this month. Well, unless you find the fact that Lumia 625 didn’t take the market by storm interesting.



And we are wrapping up this report with Brazil. It’s nice to see that Lumia 520 seems to be taking of there, but it still have ways to go before it passes the current leader – the venerable 710.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of October 2013, more than 4,000 apps actively use AdDuplex to gain more visibility.

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