It’s probably one of the most overdue features, but I’m happy to report that we finally support image ads for Windows Phone apps. Technically we had this feature since last fall, but since our v.1.x SDK didn’t support image ads we had to wait for v.2 to propagate reasonably well before pulling the plug.
We think the day has come and you can now use image banners in addition to the text based exchange ad. It is important that you still set and maintain your text ad, since not every app on the network is able to show your banner.
Also, even though everyone can upload image ads, they will only be served for apps that themselves are able to show images, i.e. running our SDK v.2.x. So if you were holding off updating your apps to v.2 now is a good time to do it and an actual benefit to take advantage of. You don’t need to report that you’ve updated to us. Our servers will notice when a reasonable amount of your users are on v.2 and start serving your image ad whenever possible.
Over the next couple of weeks we will also rollout image ad support for commercial campaigns. Stay tuned.