Use Your WP7 App Popularity to Promote Your Other Apps

Our terms and conditions contained a clause that prohibited apps participating in Ad Exchange to use their credits to promote anything else than themselves. After some consideration we decided that this clause is too strict for no particular reason. We’ve rewritten that clause and now it looks like this:

4.1. Apps participating in the Ad Exchange Program can only have ads advertising official Windows Phone 7 Marketplace apps. Advertising of other apps or services is prohibited.

This means that now you can leverage popularity of one or several of your apps to promote your newer or less popular apps. A great way to boost exposure of that great app that went under the radar for some reason.

3 thoughts on “Use Your WP7 App Popularity to Promote Your Other Apps

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s