app monetization – AdDuplex blog

The state of in-app advertising on Windows

September 2, 2016 Alan Mendelevich

No one likes ads, but in-app advertising is extremely important to the overall health of an app ecosystem. There were several important developments in the in-app advertising space for Windows apps over the last couple of weeks. So, I thought ... Read more »

Steam Support Added to AppStretch

June 2, 2016 Alan Mendelevich

AppStretch is ready for feature requests and crowdfunding campaigns for your Steam games now. Start using it today, verify your ownership of the Steam published game before the end of June and you will be eligible to win a Surface ... Read more »

Funding and an ultimate laptop for your app ideas

May 13, 2016 Lijana Juozaityte

Few days ago AppStretch went live! This new innovative platform enables developers to improve and monetize their apps and games with the help of users. The greatness of AppStretch is that it will help you collect feature requests from true ... Read more »

AppStretch – an innovative new way to crowdfund app and game features is now live!

May 10, 2016 Alan Mendelevich

I’m very happy to announce that AppStretch is now live. AppStretch is our new service to help independent app and game developers crowdsource feature ideas for their great apps and games, crowdfund implementation of these features and crowd-promote their availability. ... Read more »

The Business Side of Windows 10 Apps. Chapter 2. From Developer to Devpreneur.

March 16, 2016 Alan Mendelevich

The advent of app stores empowered individual developers and small teams once again. We feel that we can make our own products again and don’t need huge budgets to do that. We know how to write good, manageable code. We ... Read more »

The Business Side of Windows 10 Apps. Part I. Why? What? When? Chapter 1. Why did I decide to build an app or game?

March 8, 2016 Alan Mendelevich

Congratulations on deciding to build a Windows app or game! We will get into making it a successful business in the next part. But let’s start by analyzing your motivation. Understanding what was the main driver behind your decision is ... Read more »

The Business Side of Windows 10 Apps. Prologue. App gold rush is over.

March 3, 2016 Alan Mendelevich

Windows Store doesn’t make headlines with flashy numbers of millions of dollars developers make per day or even a month. Yet, there are quite a few examples of independent developers and companies making a living off of Windows apps and ... Read more »

The Business Side of Windows 10 Apps. Introduction.

February 29, 2016 Alan Mendelevich

About a year ago I set out to write a series of blog posts on the basics of monetizing your mobile apps with advertising. The series received great response from the community and we decided to publish it as a ... Read more »

Mobile App Monetization Survey is coming to an end

November 19, 2015 Lijana Juozaityte

We love apps! And we’d like to hear your opinion towards mobile apps and games too. If you are app developer or app user please submit our 10 minute Mobile App Monetization Survey. Here are two major reasons to do ... Read more »

Mobile App Monetization Survey

October 28, 2015 Lijana Juozaityte

Mobile app and game user or developer? Your voice is extremely important here! Recently we have launched Mobile App Monetization Survey to reveal actual user / developer practice and usage habits towards mobile app monetization. So whether you are app ... Read more »