Thursday, July 31, 2014

Introducing Fidesity – earn more from in-app purchases


AdDuplex is a company focused on helping app developers and publishers succeed from the very first day. And now we are introducing a new product aimed at increasing publisher earnings by providing “satisfaction guarantee” services. Fidesity provides money-back services for in-app purchases to increase user’s trust and satisfaction while eliminating spending fears.

In-app purchases are driving most of the app revenues, but a few bad actors poison the popular perception for everyone else. As a result people are wary of freemium apps and free-to-play games and good developers suffer. Fidesity provides a trust seal and money-back services to eliminate spending fears and help publishers earn more.

Fidesity-enabled apps display a special seal and provide money-back policy on the in-app purchase screens. When a user requests a refund in accordance to the policy, the funds are transferred from publisher’s Fidesity account into the Fidesity wallet of the user. The user can spend these funds in other Fidesity-enabled apps.

Some app ecosystems provide mechanisms for users to get refunds, but these are cumbersome and hostile to the publishers, others have nothing. We believe that money-back guarantee is an essential part of any type of commerce in the 21st century and mobile app and game industry shouldn’t be an exception. Great apps and games will earn more since happy users don’t need refunds and can make purchasing decisions easier. Bad apps just cannot use Fidesity.

Fidesity is cross-platform and will launch on iOS, Android and Windows Phone/Windows. Fidesity wallets are cross-platform too. Meaning that users will be able to get refunds on one platform and use them on the other.

We expect to launch Fidesity later in 2014 and are seeking publishers for the initial launch. Apps that join early will benefit from all the extra exposure via initial publicity. Additionally we will seed the marketplace on the initial launch and the first batch of the apps will benefit the most.

So, if you are in the mobile app and game business do not hesitate and go signup for the closed beta now!

Wednesday, July 30, 2014

Prediction: no one is making WP7 apps by the end of the year

We had some internal debates on how much we should invest in adding new stuff to Windows Phone 7 SDKs. My gut feeling was telling that the returns on such investment are diminishing. But gut feeling isn’t good enough. Especially when we have some data to rely on.


Here you can see the number of new WP7 apps compared to new WP8 apps on AdDuplex. As you can see from the trend line, this ratio will come to pretty much zero by the end of 2014.

AdDuplex Windows Phone Statistics Report for July 2014

Welcome to the newest issue of AdDuplex’ Windows Phone Statistics report. As always we cover Windows Phone devices, OS versions, WP8 manufacturer statistics worldwide and this month we also cover these 8 countries: US, Germany, Argentina, Hungary, France, India, Poland and Russia.

As for Windows Phone ecosystem in general, we don’t see any spectacular results this month, but having said that, we notice Lumia 630 entering the top-10 in many markets and a bunch of new unreleased devices right on the horizon.

Data source

This report is based on data collected from 4,451 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of July 24th, 2014 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.


As you’ve noticed we are trying a new format of the report this month. So please let us know what you think about it in the comments.

Tuesday, July 29, 2014

AdDuplex at GDC Europe 2014

GDC Europe

August 11, 2014 AdDuplex is on the road again and this time we are visiting The Game Developers Conference Europe in Cologne, Germany. GDC is the largest, professionals-only game industry event in Europe.

Our main goal at this year’s GDC is to meet lots of WP game developers who are interested in growing their games, pushing them to the top of the marketplace and finally successfully monetizing the game user-base. So, if you are just that kind of developer and you are also visiting GDC Europe this year, make sure meet us, while we will make sure to find the best ways for us to work and grow together!

By the way, August is the month for growth and AdDuplex is introducing a totally new product which will be directed towards increasing revenues for all the mobile game developers around the world. If you want to be one of the first ones to find out about this new initiative it’s pretty straight forward – just meet us during the conference and we’ll give you a personal intro about all the new stuff at our side.

Again, why would you want to meet us at this year’s GDC?

  • To find out more about how you can grow your games and earn money using AdDuplex.
  • To be one of the first ones to find out about our new initiative, which will help game developers to increase their revenues.
  • To receive nice gifts from AdDuplex team.

If you want to meet AdDuplex at this year’s GDC Europe, just drop us a short email at

See you there!

Wednesday, July 16, 2014

AdDuplex Direct is Here – Advertise in Great Windows Phone Apps and Games!


Back in March we have announced that we are working on a new product called AdDuplex Direct. I’m happy to report that AdDuplex Direct is finally here!

Quick reminder of what AdDuplex Direct is… AdDuplex Direct is a platform for app publishers and advertisers to conduct direct advertising deals without any ad serving, paperwork and payment processing hassle.

For our initial launch we have invited 10 great apps and games to participate in the program and you can promote your apps, games, products and services in them right now!

Here are these amazing apps and games in no particular order:

traffic-race-3dTraffic Race 3D Free - A perfect game for testing your driving skills! Speed through a highway and try to avoid other cars without having a crash. Make sure to collect as much money while you are driving and feel free to spend it all while buying new cars for your collection. The game is really beautifully designed, allowing you to control your car by tilting your device and giving you a realistic feel of driving an automobile.
[advertise in Traffic Race 3D Free now!]

1st4fans-manchester-united-edition1st4Fans Manchester United edition - Happened to be a football fan? 1st4Fans Manchester United edition is one out of many football related apps created by Ranyart Systems and this one is all about Manchester United. The app allows you to track live scores (supports live tile), team standings, all team related news and lots more. A must-have for every real MU fan.
[advertise in 1st4Fans Manchester United edition now!]

daily-wallpaperDaily Wallpaper - A very useful and convenient app for having fresh Bing wallpapers right on your Windows Phone. The app is updated on a daily basis, giving you a new wallpaper every day. Browse throughout the Bing wallpaper history, save the favorite wallpapers on your phone and keep your WP screen beautiful!
[advertise in Daily Wallpaper now!]

my-stocks-portfolioMy Stocks Portfolio - This one is a super handy and easy-to-use app for those who want to keep track of the global stock market and their personal investments. The app gives you a variety of great tools, such as live charts, multi-currency portfolio support, live tile support, etc. It is definitely a number one go-to stock app on WP store.
[advertise in My Stocks Portfolio now!]

phototasticPhototastic - Making super beautiful photo collages now is an easy task if you are using Phototastic on your WP. The app gives you a huge variety of standard collage frames, lots of effects, social sharing and plenty of other tools for you to create perfect combinations of your photos and to share them with the rest of the world!
[advertise in Phototastic now!]

movie-junkieMovie Junkie - A really fun alternative to all the logo quiz games on the store and especially great for all those movie “junkies” out there. The game gives you hours of entertainment with more than 500 movie posters that you need to uncover. A really fun way to spend your time and challenge yourself or your friends.
[advertise in Movie Junkie now!]

tank-onTank ON - Modern Defender - It’s a modern version of the castle defender games including lots of RPG elements. Your mission is to shoot, smash and finally to destroy all the unfriendly forces trying to invade your base. While traveling through the game levels, you get a chance to upgrade your weapons, defense systems, etc. which makes the game a lot more involving and entertaining. So, before downloading this game, make sure you are ready for some serious battle.
[advertise in Tank ON – Modern Defender now!]

solitaire-hdSolitaire HD - This game needs no intro. Simple but beautiful – Solitaire HD is a number one Solitaire app on the Windows Phone store. This game has all that you need for your solitaire match – beautiful graphics, lots of options, smart hints, a high-score page, plenty of card and table designs and etc. Surely a golden standard for solitaire on your WP.
[advertise in Solitaire HD now!]

fruit-bumpFruit Bump - An awesome match-3 puzzle game with delicious graphics and fruity sounds. The goal in this puzzle is to put three matching fruits in one line and to complete the game objectives. Having lots and lots of levels and different modes, the game is really challenging but entertaining, so all you need to do is to get ready for this juicy puzzle adventure.
[advertise in Fruit Bump now!]

weaveWeave News Reader - It’s an exclusive Windows Phone news reader app that allows you to follow any blog or website you want. The app already has a plenty of built-in news sources you can follow (the sources are grouped by categories), while also letting you to browse and add any news page of your own. With a constantly updating live tile and lots of customization options Weave is a perfect choice when it comes to news reading.
[advertise in Weave News Reader now!]


Don’t miss your chance to place your ads in one (or more) of these premium apps and games! As you can imagine, the space is limited so act quick.

In a few weeks we will invite more apps, so if you have an app and need a platform to simplify your direct ad sales, please apply via the AdDuplex Direct tab in your app’s details page or send us a note at

Wednesday, July 9, 2014

Quick Look at Windows Phone Country Stats

Back when we started publishing Windows Phone statistics reports we were posting an interesting chart showing relative numbers of Windows Phones in different countries. At some point we realized that since we have quite a few bigger (hero) local or regional apps, they skewed the numbers in favor of some countries. Quite often pretty dramatically. So we stopped including such charts in the reports.

But we think we have a reasonable solution for this issue. And here are the findings:


As a “workaround” this chart is based on data from 11 global apps and games that served AdDuplex ads on the day of July 8th, 2014 (UTC time). These apps served ads to around 200,000 users on that day. The apps were deliberately selected to be as “global” as possible, but the dataset could still be affected by different ad strategies of the app publishers on a country-by-country basis and other factors. We will try to improve on this concept for the future reports.

Monday, July 7, 2014

Universal SDK Quick Fix Release v.

We’ve released an update for our universal SDK which fixes an issue when control always thought it was obstructed by some other object on page initialization. Additionally the installer doesn’t require manual uninstallation of the previous version anymore.

You can download the new version from the Visual Studio Gallery here.

Friday, July 4, 2014

What happens when you get to work outside your office. The Winners of June Challenge

Publish Your App Competition June 2014

Congratulations to all developers who have started promoting their apps for free on the AdDuplex network in June. Traditionally we picked up random apps as the winners of two Windows Phones:

  • Nokia Lumia 630 (or $1,000 advertising credit) goes to Dylan Scelza – the author of an app for Minecraft MC Helper.
  • Nokia Lumia 520 (or $1,000 advertising credit) goes to David Castro Cisneros for a game for children that plays different animal sounds called Animal Fun.

Congrats to both of you guys!

Winner of Special June Challenge to Win Nokia Lumia 930.

Thanks to everyone who tweeted their outside experiences for the Every Phone They Make June Challenge to win the new Nokia LUMIA 930. As we expected, now we have a library of photos of different landscapes with AdDuplex logo and #adduplexworld hashtag.

Thursday, July 3, 2014

Special AdDuplex Challenge for July


New month and new package of Windows Phones to give away!

Special July Challenge

The goal of the Every Phone They Make challenge is to give away different Windows Phone devices every month. However, we decided that Nokia Lumia 930 is worth to be the prize for the second time in a row. We will do our best that this month’s Lumia 930 would be color-matched to the champions of the FIFA World Cup 2014.

Tuesday, July 1, 2014

AdDuplex MVP Grant: Free ad coupons for Microsoft MVPs


Microsoft Most Valuable Professional (MVP) is Microsoft award given to “exceptional, independent community leaders who share their passion, technical expertise and real-world knowledge of Microsoft products with others”. In short, MVPs give a lot to community. Thus, AdDuplex is eager to motivate them back and inspire for even more action.

Moreover, we at AdDuplex believe that MVPs are closer to the community than anyone else. Therefore for every MVP that applies to AdDuplex Grant we are giving away 20 coupons of $50 value every month for a period of one year. In total one MVP will get $12,000 value for ads in our network. All you have to do is send us an email to with the following details:

  • Full Name
  • Email address
  • Link to MVP Profile
  • Links to Windows Phone or Windows 8 apps, if you have created any

We will contact you through email if additional details will be needed. After you receive coupons, you’re free to do whatever you want with them. If you want to use them for personal needs – do so. If you want to give part of the coupons or all of them to someone else – you’re free to do so as well.

Our main goal is to inspire community for action and foster its growth. So if you know MVPs who would benefit from this incentive (or who can share some love with you ;), please let them know through Twitter, email or personal message by directing them to this blog post.

AdDuplex MVP Grant rules:

  • AdDuplex MVP Grant applies to all MVP categories;
  • 20 coupons of $50 value are given every month for a period of 12 months;
  • AdDuplex keeps the right to stop this grant at any time;
  • Use of coupons is subject to official AdDuplex terms of service;
  • AdDuplex might ask for additional proof of identity.

Sunsetting v.1 SDK Extended for Just 2 Weeks!

shutterstock_108233207Back in January we’ve announced our plan to retire the first version of our Silverlight SDK (does not apply to the XNA SDK). The cutoff date was supposed to be today. Yet a few apps still run v.1. Some of them are no longer maintained, but quite a few just didn’t get the “memo” or couldn’t find the time to upgrade yet.

We’ve dropped the ball too and did a poor work of reminding you all to upgrade. So we decided to extend the deadline by 2 more weeks and remind you that the clock is ticking. We will be contacting developers with “v.1 apps” individually, but if you see this post, please, make sure to check that your app is running our SDK v.2.x or later.

Silverlight SDK v.1.x will stop serving ads on Monday, July 14th, 2014.

Thank you and see you on the other side!