Is Lumia 630 an instant hit? What does FIFA World Cup have to do with this report? Are some countries friendlier towards 6” giants than others? Read on to find out…
This report is based on data collected from 4114 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of May 26th, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.
Another month and no growth for Lumia 520 again. Its share actually shrank by 0.6% in May. We have a new worldwide #2 this month too. Lumia 625 was touted as the next Nokia’s volume seller when it was released and, even though it’s still just a fraction of 520s usage, it still is the second most used Windows Phone worldwide. Lumia 521 is the biggest mover this month jumping from the seven’s spot to number 4 in May. Hopefully this means much needed growth in the US.
And where are the newbies? Lumia 630 is at #30, which is not too bad considering that it has only been on the market for a few weeks. It is a few steps above Lumia Icon, for comparison.
Let’s take a look at the same data sliced a little bit differently: