Friday, May 30, 2014

AdDuplex Windows Phone Statistics Report for May 2014

Is Lumia 630 an instant hit? What does FIFA World Cup have to do with this report? Are some countries friendlier towards 6” giants than others? Read on to find out…

Data source

This report is based on data collected from 4114 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of May 26th, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats


Another month and no growth for Lumia 520 again. Its share actually shrank by 0.6% in May. We have a new worldwide #2 this month too. Lumia 625 was touted as the next Nokia’s volume seller when it was released and, even though it’s still just a fraction of 520s usage, it still is the second most used Windows Phone worldwide. Lumia 521 is the biggest mover this month jumping from the seven’s spot to number 4 in May. Hopefully this means much needed growth in the US.

And where are the newbies? Lumia 630 is at #30, which is not too bad considering that it has only been on the market for a few weeks. It is a few steps above Lumia Icon, for comparison.

Let’s take a look at the same data sliced a little bit differently:

Monday, May 19, 2014

A Glance at Windows Devices Ahead of the Surface Event

Tomorrow Microsoft will be hosting an event where they will most likely introduce new additions to the Surface device family. So, today is a good day to take a snapshot of the Windows device ecosystem as we see it.

It’s important to mention that our data is collected from almost 800 apps in the Windows Store and it’s safe to assume that these apps are used more on the tablets (and especially Windows RT tablets) than on traditional PCs and laptops, so the data is skewed towards tablet and touchscreen PCs. Having said that, it should provide a good overview of the ecosystem as a whole and specifically for developers building Windows Store apps.


Surface RT is still the most popular device to run Windows Store apps by a huge margin. That said, Surface 2 has still a long way to go to catch up with it’s older sibling, but it has moved from number 4 to 2 in less than 2 months. Surface Pro 2 has entered the top-10 too. So all of the Surfaces are now represented in the top-10.

Monday, May 5, 2014

And the winners of April challenge are…

Thanks to everyone who have launched new apps on AdDuplex in April and thank you to all the devographers who published their desk photos on the web!

It’s time to announce the winners and let’s start with 2 phones that are going to developers who have started promoting their apps for free with the help of the fellow devs on the AdDuplex network:

  • Nokia Lumia 720 (or $1,000 advertising credit) goes to Bharat Mulupuru – the author of a great word game called SpellMesh
  • Huawei Ascend W1 (or $1,000 advertising credit) goes to Lassi Lehikoinen for a beautiful guitar game Guitar Tunes 

Congrats to both of you!

As for the photo challenge, we’ve received quite a few great entries and it was a really tough choice. But in the end the unilateral decision was to award the Lumia 1320 to one developer who seemed to need it most:

Congrats to Florian Höhn on his new phone. Now that you have a way to test your apps on a real (and huge) device sky is the only limit.

Don’t forget that a new challenge is on the way and 3 great Nokia phones are awaiting their new owners. Click here for the details.

Friday, May 2, 2014

AdDuplex May Challenge – 5 Apps You Can’t Live Without == Lumia 1020

We are getting ready to announce the winners of our April challenge. Come back for that early next week. Now it’s time to announce the new prizes and a new challenge for our “Every Phone They Make” campaign.


“Publish Your App” May prizes

To be eligible to win in this challenge all you have to do is start using AdDuplex to promote your app for free and you are automatically entered into the random draw. The prizes for apps joining us in May are:

  • Nokia Lumia 625
  • Nokia Lumia 820

Special May Challenge – List 5 indie Windows Phone and/or Windows Store apps you can’t live without

The prize for the special challenge in May is Nokia Lumia 1020 (yes, it would make more sense for the photo challenge, but we failed to realize that in April while we were still jetlaged from all the traveling ;) and here’s what you need to do…

In the comments below list 5 indie apps that you use on your Windows Phone and/or Windows 8 (Store apps only). In the context of this challenge “indie apps” means no “first party” apps (Microsoft, Nokia, Samsung, etc.) and no official apps from major services or companies (like Amazon, Facebook, Spotify, etc.). The goal is to replicate the AdDuplex’ mission of giving the visibility to the developers who don’t have a marketing budget.

We know that many developers would like to use this opportunity to plug their own apps and there’s nothing wrong with that, but we have one condition – you can’t be directly affiliated with more than 1 app in your list and you should include a disclaimer next to your app stating that it’s yours.

Check out the official rules for details on participation in the challenge. And here are my lists to start us off: