Friday, March 28, 2014

Quick Glance at Windows 8 Device Ecosystem

We’ve been doing Windows Phone device stats regularly but it was hard to extract interesting tidbits from the Windows 8 stats with thousands of different devices running the OS. That said, it’s still interesting to take a look once in a while and we couldn’t resist taking a peek right before Build.


In more than half a year since our last look, Surface RT share has grown 1.5x and Surface 2 arrived at number 4. ASUS Transformer Book and Dell Venue 8 Pro have joined the top-10 too. And there are more than 16 thousand different PC models hitting our servers every single day.


Thursday, March 27, 2014

Introducing AdDuplex Direct – Monetize Your Apps


Over the last few months we were actively working on something that we really wanted to share with you, but couldn’t. There were just too many moving parts and unknowns. We are still some time away from launching the product, but we have the concept ironed out and couldn’t resist the opportunity to discuss it freely with our friends while at BUILD. So, today we are unveiling AdDuplex Direct!

A little bit of history

AdDuplex was created with a vision of helping independent developers succeed on Windows Phone (and later Windows 8). Our goal was helping you grow your userbase for free or with minimal investments and we were laser focused on that mission. Our reasoning was that there are ways for developers to monetize their apps and the biggest challenge was getting to a usage level when monetization efforts even make sense. Helping with that was our mission from the day we launched in 2011. This is still our main mission going forward.

Having said that, we’ve heard from developers times and times again, that growing the audience is not their only challenge. Not every app is well suited for selling additional functionality or content. Not every indie game developer has skills and resources to spend months optimizing the economics of the game for maximum revenue. And let’s face it, almost no one is buying paid indie apps and games these days.

Advertising continues to be the most hassle-free way for small and medium app developers to monetize their apps. Our developer friends often tell us that they like monetizing their apps with ads, but the problem is that current offerings do not deliver. They loved the cross-promotion part of AdDuplex and continually asked us to step up on the monetization side.

We always wanted to help. But the thing is – we are not a company built around advertising sales. We are a company started by developers. Doing a product to help developers. So we had the question of how we can help with the monetization on our mind, while we were actively working on other things. And with time it materialized into what we are unveiling today…

What is AdDuplex Direct?

As I mentioned above, we are not sales company. We won’t do the sales for you. What we will do, is give you a platform to do your own ad sales. A platform that will help you find your advertisers. A platform were you can sell and buy advertising in the best Windows Phone apps and games out there.

AdDuplex Direct is a marketplace where the best apps meet the best advertisers and do business together without having to worry about the technical side of the deal.

As an app developer you will be able to apply to AdDuplex Direct and have a listing for your app in the AdDuplex Direct Catalog. As an advertiser you will browse the catalog, select the apps you like and initiate advertising deals. When both parties agree on the scope of the deal the advertising campaign starts and when it’s over the developer gets paid. AdDuplex takes care of the catalog, ad serving, money handling – you develop the apps.

Great! How do I apply?

The application process is open to all Windows Phone apps running AdDuplex SDK v.2 (Windows 8 coming later). Just go to your app’s details in the new Client Area and you should see an AdDuplex Direct tab at the bottom:


We plan to select a small number of apps for the initial AdDuplex Direct launch and will gradually invite more and more apps.


Tuesday, March 25, 2014

Let’s meet at Build 2014


Are you going to Build in San Francisco? Let’s meet! AdDuplex’ team will be there – eager to talk to you about app marketing and monetization, give away some swag and discuss something new (more on it later). We will have a booth at the Moscone Center so, please, don’t be shy (we have more than enough shyness ourselves) and swing by to talk (or just grab some swag, while we aren’t looking).

Also, I will be participating in Pocket Gamer Mobile Mixer with our friends from Fortumo, PocketGamer and more (TBA) on April 2nd. Please join us for some inspiring discussion and free drinks! (thanks to Fortumo). Register now – it’s free.

See you in San Francisco!

Friday, March 21, 2014

AdDuplex Windows Phone Statistics Report for March 2014

It’s that time of the month again – a time to review what’s changed in the Windows Phone device world over the last 30 (or so) days.

Data source

This report is based on data collected from 3568 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of March 18th, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats


There’s quite some movement in the top-10 of most popular Windows Phones worldwide. Not at the very top though. Lumia 520 is still the king and growing (+1.5% since last month). Lumia 620 has finally reached the second spot moving the leader of not so distant past (Lumia 920) one more step down to number 3. Lumia 625 is the newest phone to move steadily up and it switched places with 720 this month to claim the 4th spot. And, finally, US-only Lumia 521 is now at #7 (was #9).

Tuesday, March 18, 2014

Introducing Country Statistics for Your Apps and Campaigns


Last week we’ve rolled out a new statistics report for your apps and campaigns – country statistics report (aka Location). Using this report you can analyze where your apps are used the most, where they get the most clicks and what countries are responding better to ads in your apps.

Monday, March 10, 2014

Update to Terms of Service

We pride ourselves on being a Windows Phone/Windows community friendly network. We love getting feedback from developers and users alike on how they like that, unlike on other networks, the vast majority of the ads served on AdDuplex are for other apps and not some irrelevant or “shady” products and services.

That said our well being depends on commercial advertisers the majority of whom are Windows Phone and Windows app publishers as well. This happened naturally, but it was never setup this way, and from time to time we get advertisers wishing to advertise something different than apps. Usually it’s something relevant or, at the very least, harmless, but once in a while we get an advertiser wanting to advertise something we don’t feel comfortable running.

While we can turn the most “offensive” ads down easily on the grounds of not being in-line with content requirements for Windows Phone and Windows Stores, there are still cases when there’s no formal reason not to run the ads, but we would still rather forgo the money than subject the users of your apps to some “shady” advertising.

So to formalize this position we have added a new provision to our terms of service (effective immediately):

4.1.1. Commercial advertising of products and services other than Windows Phone or Windows Store apps is subject to unilateral approval by AdDuplex. Contacting AdDuplex sales at is highly recommended before setting such campaigns up.

This doesn’t mean we won’t run campaigns for anything else but apps, but we reserve the right to refuse to run ads for products or services we do not support. We believe that everyone will benefit from this – from Windows Phone/Windows users, to developers and publishers, and even marketers of a/m “shady” services will save time by moving along to other services with a different set of principles.

Wednesday, March 5, 2014

The winners for upgrading to SDK v.2 are announced

We are excited to announce the selected 10 winners of our “upgrade your SDK to v.2” initiative. If you remember, to enter the lottery all you had to do was upgrade to our new SDK before the end of February.

The winners will get a 1,000,000 ad impressions for FREE. So, here is the list:

  1. Non-public member
  2. Advanced English Dictionary
  3. easyRing&Music Free Version
  4. Lightning Dial
  5. My fitness
  6. Chuck Norris Facts
  7. Non-public member
  8. Non-public member
  9. Brasileirão Série A
  10. Non-public member

By now, you should all have received a personal email with the promo code.

Thank you and enjoy!

The future of our XNA SDK

A little bit more than a month ago we have announced that we will be deprecating v.1 of our Silverlight/XAML SDK for Windows Phone apps (stay tuned for upgrade contest winner announcement). At the same time we’ve asked for your feedback on the future of our XNA SDK.

A big thank you to everyone who responded and it was clear that, even though the community still backing XNA is not huge, it’s not planning to go anywhere any time soon and is still working on releasing updates and new apps using XNA.

So, we made a decision to work on a v.2 of the SDK for XNA. No ETA yet, but it is coming.

Our initial announcement resulted in some confusion, as many thought that we are discontinuing v.1 of the XNA SDK along with its XAML counterpart. I want to reassure you that this is not the case. XNA v.1 is not going away at the same time as v.1 for Silverlight/XAML. The plan is to have XNA v.2 out and then have a reasonable transition period before pulling the plug on v.1.

Monday, March 3, 2014

Win 3 Windows Phone Devices Each Month


3 Windows Phone devices each month coming to YOU! Yes - YOU!

At AdDuplex, we strive to build a thriving community of Windows App developers worldwide. Other than our main business helping you promote your products, we try to ensure the highest level of support from our side. Let it be monthly reports we post on our blog, or our recent initiative “featured apps”, we are constantly challenging ourselves to provide you with the most useful tools or information ensuring your success.

With this in mind, we are proud to announce the AdDuplex Sweepstakes initiative, which is aimed at getting yourself better acquainted with all of the WP devices. Each month, 3 lucky winners will get their hands on the brand new WP phone. What’s the catch?

Well, there isn’t any. We will run two parallel competitions each month – to participate in the first one, all you need is to publish your app that participates in AdDuplex cross promotion network. All submissions have the same chance of winning as the lucky ones will be randomly selected.

The second part is a little bit more interesting. Each month we will be announcing a monthly challenge. Tasks will range from sending a specific photo to writing a short paragraph to a number of other ideas. Each month, one lucky winner will be selected based on pre-defined criteria.

That’s about it. The only question that remains – why are you not building your app yet?

March – Challenge #1

For the first month’s challenge, we offer you the following WP devices:

  1. NOKIA Lumia 920
  2. HTC Windows Phone 8X

In order to participate, you only have to publish your Windows Phone or Windows app, which is part of AdDuplex cross promotion network. Your details will be submitted automatically.

March - Challenge #2

Up for grabs: NOKIA Lumia 1520

We are kicking off with a very simple challenge – share your experience using AdDuplex. Share your testimonials, thoughts, opinions, suggestions or recommendations – we want to hear it all. If you were running our platform, what would you do differently?

In short, share your testimonial and we will select the most informative answer by the end of this month.

Send your ideas to

Find details and official rules of the sweepstakes here.