It’s time for another Windows Phone statistics report. How are the Windows Phone 8 updates propagating? Is Lumia 520 still growing its share? What do we know about new unreleased phones? Read on to find answers to these questions and more.
This report is based on data collected from 2,899 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 23rd, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.
Yes, Lumia 520 is still growing, but not as fast as it used to. We can see that worldwide it has only grown by 0.2% from a month ago. The most notable gain this month is from Lumia 625. It has grown by 0.4 percentage points by move 2 steps up, outgrowing both venerable Lumia 800 and Lumia 820. While current flagships are still out of the top 10, an interesting thing to note is that we’ve seen more Lumia 1520s than 525s (a hopeful new lower-end leader).