Monday, December 30, 2013

AdDuplex Windows Phone Statistics Report for December 2013

It’s time for another Windows Phone statistics report. The trend continues – while we see the news about hi-end Windows Phones, it’s the lower end devices that make the biggest gains and move the ecosystem forward. This month is not an exception, but there are still some gems and surprises in the data. Read on to learn more.

Data source

This report is based on data collected from 2,499 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of December 27th, 2013 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats

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Lumia 520 is the indisputable leader of the Windows Phone world and every month makes its position stronger and stronger. This month it crossed the 30% mark and combined with 521 now owns more than one third of the total Windows Phone market. The only other notable change this month is Lumia 625 going from no.10 to no.8 (2.9% to 4.5%).