While we do Windows Phone reports every month, we haven’t done a Windows 8 report since April. The main reason is the “openness” of Windows 8 resulting in thousands (actually more than 10 thousand this time) device models running Windows 8. And as a result we have such a broad picture that it’s really hard to pick up anything interesting there. Having said that, it’s still pretty interesting to briefly revisit these stats once in a while and see what has changed in the world. We are not going to go deep into the country stats, just give you a brief overview of the situation worldwide.
This report is based on data collected from 393 Windows Store apps running AdDuplex SDK over the course of one day of August 24th, 2013. We made reasonable attempts to consolidate variations of device models under their marketed names, but it’s really difficult to achieve in such a vast sea of PC models running Windows 8.
It is also worth noting that, since our stats are based on Windows Store apps, they are definitely skewed in favor of Windows RT, tablets and other touch devices.
Even though the overall top 10 haven’t changed all that much, there are still a few things worth noting. First of all back in April Surface PRO was only at #23 and didn’t do much progress since March. But 4 months later it sits comfortably at #7.