Sunday, August 25, 2013

Windows 8 Device Stats: Quick Overview, New Devices from Nokia, Microsoft

While we do Windows Phone reports every month, we haven’t done a Windows 8 report since April. The main reason is the “openness” of Windows 8 resulting in thousands (actually more than 10 thousand this time) device models running Windows 8. And as a result we have such a broad picture that it’s really hard to pick up anything interesting there. Having said that, it’s still pretty interesting to briefly revisit these stats once in a while and see what has changed in the world. We are not going to go deep into the country stats, just give you a brief overview of the situation worldwide.

Data source

This report is based on data collected from 393 Windows Store apps running AdDuplex SDK over the course of one day of August 24th, 2013. We made reasonable attempts to consolidate variations of device models under their marketed names, but it’s really difficult to achieve in such a vast sea of PC models running Windows 8.

It is also worth noting that, since our stats are based on Windows Store apps, they are definitely skewed in favor of Windows RT, tablets and other touch devices.

Devices worldwide


Even though the overall top 10 haven’t changed all that much, there are still a few things worth noting. First of all back in April Surface PRO was only at #23 and didn’t do much progress since March. But 4 months later it sits comfortably at #7.


Tuesday, August 20, 2013

Introducing Ad Templates


Initially AdDuplex was based on a very simple idea: you promote other apps in your app and they promote your app in return. It didn’t take too long for a slightly modified concept to emerge: your promote other apps in your app and they promote your other app in return.

We’ve implemented a simple way to do that and all was fine for the time being. But when AdDuplex “power users” started to emerge – developers with multiple apps on the network – it became quite cumbersome for them to change ads for 10 apps when they wanted to divert advertising “credits” from all of them to promote their new release.

Today we present a feature to make this way easier – Ad Templates.

In the “my apps” section of the client area you will see a new tab called “My Ad Templates”. Over there you can manage ad templates that you can later apply to multiple exchange apps. Just create an ad like you would normally do for exchange apps.

Once you do that a button will appear under your app list:


When you click on the “APPLY TEMPLATES” button you’ll get your app list with checkboxes next to each app. Select the apps that you want to promote your “templated” app, select the template you want to use and click “APPLY TEMPLATE”


Keep in mind that this action cannot be undone and you will overwrite currently set ads for the apps you selected! That said, the system will make sure that ads are only applied to apps for the compatible platform.


That’s it. This way you can easily switch your promotional activity to jumpstart your new releases or just apps you think deserve more attention. Hope you enjoy it!

Sunday, August 18, 2013

AdDuplex Windows Phone Statistics Report for August 2013

It’s time for the August installment of our Windows Phone statistics report. We take a look at first signs of how Lumia 1020 is doing, cover a couple of previously uncovered markets and witness a new number 2 Windows Phone in India. Read on to find out more.

Data source

This report is based on data collected from 1,009 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of August 14th, 2013 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats


Nokia Lumia 520 continues its march to total domination, squeezing the market share from all the other Windows Phones in otherwise uneventful month for the global top 10. The only other notable development is Lumia 720 swapping places with 610. Read on for the likely reason for that change.

Wednesday, August 7, 2013

Announcing Closed Beta for AdDuplex WinJS SDK for Windows 8


We are putting finishing touches on our first take on the Windows 8/RT SDK for HTML/JavaScript based apps and we need your help testing it.

It would be awesome if you:

  • have WinJS app(s) already in the Store (so that if anything is wrong we know it’s us and not you);
  • can commit to providing feedback in reasonable timeframe;
  • can commit to publishing an app with our SDK (provided there are no serious issues) before the end of August.

And in return we will:

  • give you a perpetual exchange ratio of 0.9 (normally 0.8);
  • award you with 250,000 additional free impressions on the network (provided you publish the app);
  • mention and link to your app in the SDK release announcement (as long as you don’t mind);
  • be grateful for your help and channel a million karma points your way.

Ready and interested? Send us an email to with “WinJS SDK beta” subject. Please specify the name of your app you plan to enroll in the beta program and give us a a feeling of when you think you could release an update including our SDK.

We plan to launch this closed beta program early next week and release the final version in late August – early September, provided no major issues are identified during testing.

Monday, August 5, 2013

Half a billion monthly impressions, 3.5 thousand apps and new team members


By the end of 2012, almost at the 2 year mark in our life, we’ve crossed a billion ad impressions served mark. It’s been a little more than half a year since then, and we can claim an extra billion every two months now. July was the first month when we served more than 500 million impressions per month.

On another note, we have just crossed a 3,500 active apps mark. Not a round number but still…

Also today our last hire for the first expansion round has started working and we have grown from a team of 2 just a month ago to 6 people today. This is going to be an interesting challenge for me as manager and great times for our current and future users. We have already managed to get some deadlocked features and ideas moving and hope to start sharing the news about new features and improvements soon.

Thank you very much for using AdDuplex and keep an eye on this blog, our Twitter and Facebook page for exciting updates.