Saturday, April 27, 2013

AdDuplex Windows 8/RT Device Stats for April 2013

Not much is happening within Windows 8/RT device ecosystem and we weren’t planning to do a report this month, but since a lot of people asked – here is a quick one. Check out the March report for some deeper details.

Data Source

This report is based on data collected from 226 Windows Store apps running AdDuplex SDK. The raw data analyzed was collected over the day of April 26th, 2013 (UTC time). We’ve made every attempt to consolidate different reported model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

 

Devices worldwide

devices

We’ve seen more than 9,000 different device models overall, but as far as top 10 goes not much has changed. The only notable new entry is Samsung’s ATIV Smart PC 500T, but it was at #11 last month so still not too surprising. Still it’s nice to see that there are 3 touch screen devices in the top 10 now.

For those wondering about Surface PRO, it’s at #23. Up by modest 2 slots from a month ago.

Manufacturers Worldwide

manufacturers

As for manufacturers, there are even fewer changes. Actually zero changes in the rankings and only a few minor changes in the percentage numbers.

Seeing that there aren’t many news to report for this month’s data we decided to stop at these high level stats. We’ll see if there’s anything more interesting to report next month and drill deeper accordingly.

Monday, April 22, 2013

Image Ads for Campaigns and Deleting Things

Just a quick update about the release of 2 highly requested features.

You can now ad image ads to commercial campaigns. Keep in mind that text ad is still required and used because not all of the apps on the network can show image ads.

And another long overdue feature: you can delete apps, campaigns and ads now. Be careful though, since there’s no way for you to undelete them.

Stay tuned for more updates!

Monday, April 8, 2013

AdDuplex Windows Phone Statistics Report for April 2013

It is time for the new installment of our Windows Phone statistics report. Let’s see what’s changed over the month. And there are some really noticeable changes.

Data source

This report is based on data collected from 494 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of April 4th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

 

Worldwide stats

clip_image001

The most dramatic change is that Nokia Lumia 920 is now the most used Windows Phone device in the world. It beat previous leader (Lumia 800) by a very small margin, but it is still a huge achievement since it was only at number 4 a month ago.