Wednesday, February 20, 2013

Default Ads for March

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Update:We are sold out for March. Please email us at info@adduplex.com if you want to be the first to be notified when we are looking to fill the spots for April.


In February we did a little experiment of offering one of the apps to replace our default “no-ad” ad for a month at an extremely good rate. The performance of the campaign has been great so far. The ad already got more than 30 million impressions even though we promised to deliver only 10 over the whole month. This means that, even if campaign ended today, our February advertiser paid only $0.03 per thousand impressions and, since it’s not over yet, it will end up even cheaper.

The app’s downloads (as you can see in the chart above) went from around 300-400 a day to around 2,000. We will do a case study with more details when the month is over.

There’s one negative aspect though. A whole month for a single ad at such frequency is probably too much and we are starting to see a “burn out” effect. Therefore we decided to do a different ad for each week in March.

So we are looking for advertisers for these weeks:

  1. March 4-10 (will also get 1-3 as a bonus) sold
  2. March 11-17 sold
  3. March 18-24 sold
  4. March 25-31 sold

We make a promise of at least 5 million impressions per week (will reimburse in regular campaign if not met) at the same rate of less than $0.10 CPM. So the price for a week is $495.

As before the "catch" is that there's only 1 ad and no way to change or target it. And it's all about Windows Phone (not Windows 8).

Sounds interesting? Want to get your app to the next level at the best price ever? Drop us a line at info@adduplex.com. As you can see the space is limited and we will pick advertiser on the first-come basis (with some consideration for the relevance of advertised product), so act quickly if you want to take advantage of this offer.

Tuesday, February 19, 2013

Windows 8/RT Device Statistics Report for February 2013

Surface Pro was released and sold out a week ago and the main question for this report would be if the problem was a result of great demand or just a supply bottleneck. Read on to find out what our data shows, but first a couple of words about the data itself.

 

Data source

This report is based on the usage data collected from 132 Windows Store apps running AdDuplex SDK over the period of one day of February 15th, 2013. We’ve made a reasonable effort to aggregate data for different reported names for the same models and/or manufacturers but with more than 7,000 different devices detected it’s obvious that some of these variations slipped through.

 

Devices Worldwide

Let’s start by covering top devices worldwide.

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Monday, February 18, 2013

Windows Phone Version Targeting

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It was possible to create Windows Phone 8 targeted apps and ads on the exchange side of AdDuplex, but you couldn’t do the same on the commercial campaign side. Until today.

Now you can select whether you want your ads to appear on Windows Phone 7.x or Windows Phone 8 only, or if your advertised product is relevant for both you can just select “Windows Phone (any version)” and reach the widest audience.

Tuesday, February 12, 2013

Windows Phone Device Stats for February 2013

Windows Phone Device Stats for February 2013

It’s time for a February issue of AdDuplex Windows Phone device stats report. This month we look at the penetration of the latest updates to Windows Phone operating systems (“Portico” and 7.8) as well as check out the countries that lead the way in embracing WP8 and those that are still stuck in the WP7 world.

As usual we will look at the specific device charts for several countries.

Data Source

This report is based on data collected from 294 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of February 8th, 2013 (UTC time). We’ve made every attempt to consolidate different reported phone model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

Worldwide stats

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The world is still dominated by Nokia’s WP7 models, but Windows Phone 8 is getting more and more representation with every month passing. Notable changes are Lumia 820 getting from 3% to 5%, Lumia 822 and HTC Windows Phone 8S getting into top 10 and there’s not a single Samsung phone in the top anymore.

Thursday, February 7, 2013

AdDuplex for Windows 8 version 8.0.3 released

We have just published version 8.0.3 of our SDK for Windows 8 apps. This is just a service release fixing only one issue, but a very important one. In some rare occasions previous versions were getting into a state when they were hammering our servers, resulting in degraded performance of the whole network.

We would highly appreciate if you could update your apps with this release at your earliest convenience.

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