While we do Windows Phone reports every month, we haven’t done a Windows 8 report since April. The main reason is the “openness” of Windows 8 resulting in thousands (actually more than 10 thousand this time) device models running Windows 8. And as a result we have such a broad picture that it’s really hard to pick up anything interesting there. Having said that, it’s still pretty interesting to briefly revisit these stats once in a while and see what has changed in the world. We are not going to go deep into the country stats, just give you a brief overview of the situation worldwide.
This report is based on data collected from 393 Windows Store apps running AdDuplex SDK over the course of one day of August 24th, 2013. We made reasonable attempts to consolidate variations of device models under their marketed names, but it’s really difficult to achieve in such a vast sea of PC models running Windows 8.
It is also worth noting that, since our stats are based on Windows Store apps, they are definitely skewed in favor of Windows RT, tablets and other touch devices.
Even though the overall top 10 haven’t changed all that much, there are still a few things worth noting. First of all back in April Surface PRO was only at #23 and didn’t do much progress since March. But 4 months later it sits comfortably at #7.
Then we have Surface RT. While nothing has changed in it’s position as the most used Windows 8/RT device, it’s worth noting that its share was contracting every month after it made the initial splash. But 4 months since our last report we see that not only it stopped contracting, it has grown more than 1.5X (from 6.2% to 9.5%). This is likely the result of price cuts and special deals at TechEd (and other Microsoft events).
And lastly we have Dell XPS 10 at #8. Again our data naturally “favors” Windows RT, but that’s still a pretty good result.
On the manufacturers side the most notable change is Microsoft going from number 6 to the bronze position. Lenovo growing from 6% to 7.5% is interesting too. Other than these 2 developments, not much has changed in these 4 months.
Digging in our logs for some new device gems is pretty hard when you see more that 10,000 different model names in a single day. It’s a little easier for manufacturers with only a few or no released models at all.
So first is Microsoft and the main question is what are they going to do with their Surface line. We don’t have any deep details but we regularly see devices named Microsoft Corporation Surface 2 and Microsoft Corporation Surface with Windows 8.1 Pro. The first one definitely looks like a new device, but the second one theoretically could be just a change in what Surface Pro with Windows 8.1 installed reports. That said, as far as we can tell, the preview version of 8.1 didn’t change the reported string. So it’s either the RTM (or just a later build) that did that or it’s a new version of Surface Pro altogether.
Another company which has not released a Windows 8/RT device yet, but is rumored to do so really soon is Nokia. We have seen a bunch of Nokia devices in our logs in the past year. The earliest sighting was back in early October, 2012. The device was named RX-107. Then we’ve seen RX-108. And then RX-113, 114, 115, 116. Interestingly enough we haven’t seen RX-109 through RX-112. So it’s hard to say if all of these are just variations of one device progressing through development stages, or 2 device lines (107-108 and 113-116) or something else. Anyway we will probably find out in a month or so.