Sunday, July 14, 2013

AdDuplex Windows Phone Statistics Report for July 2013

Another month another installment of our Windows Phone statistics report. With Lumia 1020, HTC 8XT, Samsung ATIV S Neo and other phones publicly announced, there is not much on the new device front, but we have quite a few interesting developments in the charts. Read on to find out more.

Data source

This report is based on data collected from 836 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of July 10th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats

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The world is changing rapidly. Lumia 520 was only the fifth most popular Windows Phone last month but the trend was clear and, it’s no surprise, that it shot up in the chart straight to number one. The worldwide flagship (well, until 1020 is available for purchase) has slid to number 2, followed by Lumia 620 which moved up one slot since last month. Former leaders Lumia 710 and 800 are on the way down, and that shouldn’t come as a surprise to anyone.

Here’s a glance at the Lumia 520s rapid climb to prominence.

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As you can see, almost 1/5 of all the new app installations happen on the 520 now. So, if you are building global Windows Phone apps you should definitely consider testing them with 520 in mind (512mb of RAM, no front camera, etc.)

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Nokia continues its domination in the Windows Phone 8 ecosystem and has gained another percent compared to last month. And there’s very little hope HTC or Samsung will make a serious comeback in the nearest future. I guess only Huawei could move the needle with W2 when it’s released in markets where the Chinese phone maker has a strong presence.

Windows Phone 8 has claimed another 8% from WP7 this month. We’ll have to wait and see if it gets to 2/3 next month.

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United States

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Lumia 521 has more than double its share in the US and moved from #10 to 5. Lumia 928 has almost doubled its footprint too. That said the top 4 remained unchanged, equally losing some minor percentage points to the above mentioned newcomers. As for the manufacturers, you can see that Huawei made some gains in the low single digit end of the chart.

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And WP8 is closing in on the 3 quarters of the US install base. Pretty soon (if not yet) it will be safe to ignore WP7 if your primary target market is US. Unfortunately for Windows Phone 7 owners we are starting to see a trend in that direction already.

At the Lumia 1020 event AT&T CEO Ralph de la Vega stated that "AT&T sells more Windows Phones than any other carrier." I will be the first to admit that our stats should not be treated as gospel, but they contradict this statement slightly. Verizon has a pretty noticeable edge on AT&T in terms of Windows Phone 8 usage according to our stats.

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That’s all we had to say about US this month. Let’s take a look at some statistics from all over the world.

United Kingdom

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Not much has changed in the UK since we last looked at it 2 months ago. The most notable progress was made by our “old friend” – Lumia 520. It went from 3.4% share to 12.4%. Inline with ~3x worldwide growth over the same period.

The Netherlands

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I don’t think we’ve covered the Netherland before. Mostly due to the fact that we receive comparatively low number of visitors from there to feel comfortable about making generalizing statements. That said the country has one of the most active Windows Phone developer communities in the world, so we couldn’t ignore it any longer.

The most notable thing about it is this is probably the first time we’ve seen Huawei W1 in the top-10.

Poland

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Poland is one of the WP’s strongest markets and it’s good to see more WP8 devices in the top compared to what we’ve seen the last time we looked there. This means that the WP7 success has a strong chance of converting to even greater WP8 success.

Russia

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Lumia 520 has moved from below the fold 2 months ago to number 5 and 9.5% share in Russia. 720 has quadrupled its share too.

India

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We usually try to interchange countries from month to month but the rise of Lumia 520 in India is too fascinating to ignore. From the really impressive 20.8% last month it went to mind-blowing 31.3% this time around. Looks like Nokia India has a winner on their hands.

Brazil

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Last time we looked at Brazil in February it was heavily dominated by Lumia 710 (57%!). 710 is still the king there, but it lost some serious ground. We can see the 520 moving into the second position and it will likely continue grabbing the share from the aging leader. Lumia 620 is doing great too.

Africa

We have never covered any African countries before. Primarily due to the fact that we couldn’t find any one of them to have enough visitors to fit our reporting standard. But we couldn’t ignore it any longer and decided to combine 4 countries in one chart. It’s obvious that manufacturers and carriers operate differently in different countries, populations have different buying power, etc., but it’s better than nothing, right?

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Windows Phone 8 Lumias control more than 50% of the market, which is great. Another thing to notice is that all 10 devices in the top are made by Nokia. What happened to that Huawei 4afrika initiative?

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of June 2013, more than 3,300 apps actively use AdDuplex to gain more visibility.

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