Sunday, September 23, 2012

AppBizDev Podcast Episode 2 is out

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The second (and the first proper) episode of AppBizDev podcast is out. Go, check it out!

Ben Riga joins the podcast as the lead host and we interview Paolo Borella from AppCampus. Lots of details about the program.

You can find more details about the show, links, show notes on the official site. And don’t forget to subscribe in your favorite podcast player.

Friday, September 21, 2012

AdDuplex SDK for Windows 8 version 8.0.1 released

We have just posted a new release of our Windows 8 SDK to nuget. There isn’t much new, but a few important bugs were fixed. If you were using (or trying to use) the SDK in a multi page app, you definitely want to upgrade because resources were not released properly in the first release.

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Friday, September 7, 2012

Introducing Yearly Subscriptions – 4x Cheaper Advertising

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We often get requests to introduce a way for you to advertise continuously without having to buy one-off packages every time. We always wanted to do that and reward you for continuous support of AdDuplex, but couldn’t find a way that would explicitly benefit you to stay with us through the months.

Turns out the answer was pretty simple. Let me introduce our yearly subscription packages, letting you pre-purchase advertising at CPMs as low as 20 cents!

How do these subscriptions work?

After purchasing the package your account will be credited with 100,000 (or 250,000 or 1 million) impressions every month for the next 12 months. You can use these impressions every month or you can accumulate them and then use them in larger bursts. That is totally up to you.

Best Price Guarantee

12 months is a long period in this age and, even though it’s unlikely, it’s still possible that the landscape will change dramatically and one-off package CPM prices will drop below the price you’ve paid for your subscription.

Don’t worry. We’ve got you covered!

In an event like this, your future monthly credits will be indexed accordingly to make up for the changes.

Act now!

Subscriptions are by far the most cost-effective way to continuously advertise your Windows Phone and Windows 8 apps.

Start here and give an advertising boost to your whole app portfolio!

Tuesday, September 4, 2012

Introducing AppBizDev Podcast

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I’ve had this idea for a long time, but I know that I’m not the right person to do it. And then I thought the recruiting the right person would be much easier if I just do the pilot myself and set the bar really low ;) So here we go…

AppBizDev is a bi-weekly podcast about Windows Phone and Windows 8 app marketing, funding and monetization, and we are looking for a lead host! Are you interested in app development business? Is English your native language? (let’s be honest, people can’t stomach 2 hosts like me ;) Can you commit to spending an hour once every other week? If the answer is “yes”, then please get in touch at feedback@appbizdev.com

If hosting a podcast is not your cup of tea, but you are interested in creative ways to promote, monetize and fund your apps, subscribe to the podcast feed in your favorite podcast client and, please, do not hesitate to provide any feedback in the comments or via email or twitter.

Check out the first episode “The First and The Worst”.

Monday, September 3, 2012

Will The Real App Millionaire Please Stand Up?

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I’ve attended AppCampus presentation last week during Bar Camp in Vilnius, I’ve read about it in specialized media, mainstream media and, due to our participation in Startup Sauna I’ve been near the AppCampus team during it’s formation. Every time the reaction to it from non-Windows Phone developers immediately turns to the small Windows Phone market share.

Side note: For those who have never heard about it, AppCampus is an initiative by Microsoft, Nokia and Aalto University that grants 20,000 to 70,000 Euros per Windows Phone application. You apply to the program and, if you get approved and deliver the bits according to specification, you get the grant and you still own everything (all of your shares, IP, etc.)

So the questions always center around “Why would we want to develop for an OS with 2-3-4% market share?” And AppCampus and Microsoft/Nokia representatives (for obvious reasons) always answer these questions trying to explain the bright future of the Windows Phone ecosystem. This is an understandable diplomatic strategy for someone deeply related to Microsoft and Nokia.

But since I’m not funded by either of them I will provide you with a real answer:

In 2012 your team of 3 developers in a garage has minimal chances of making 70,000 Euro from a single app on ANY platform.

Seriously, how many stories of a small team making at least 70k from a single app have you heard in 2012? Not many.

How many have made 70k on the first day their app was published? I’d guess – zero.

So the questions about the relevance of the OS are pointless when it comes to AppCampus. I believe Windows Phone has a bright future, but even if it doesn’t, AppCampus is the best bet for a small team to make a substantial revenue from an app on it’s release day.