Thursday, May 17, 2012

Introducing AdDuplex Referral Program

Thank you for using AdDuplex and recommending it to your friends and followers! Your help spreading the word is highly appreciated. But simple “thanks” is not enough to express our gratitude. So we decided to launch a referral program where you can earn more impressions for your apps by referring other developers to AdDuplex.

Just login to your account and on the profile page you will see a section with your unique AdDuplex link

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Share this link on Twitter, Facebook, etc. and when a user joins AdDuplex via that link you will get 5% of the impressions served by apps developed by this user for the next 6 months. And they will get 5% more impressions too! So that’s an incentive for your friends to register via your link rather than just registering as normal.

Here’s an example. Suppose you’ve shared the referral link on Twitter and 5 of your followers joined AdDuplex via this link. They’ve published 2 apps each and each of these apps serves 10,000 impressions a day on average. So over the course of 6 months you will get 90,000 impressions as a bonus to promote your own apps. And some apps serve more than 200,000 impressions a day. So if you refer one of those you’ll actually get close to 2,000,000 impressions for free! Not bad, right?

Here’s an infographic we’ve created using Infogr.am (our Startup Sauna friends) to explain the process:

Thursday, May 10, 2012

AdDuplex in Silicon Valley May 20th - 26th

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We are honored to be one of the 10 teams from Startup Sauna selected for the Silicon Valley trip. We will be in the Valley (stationed in Palo Alto but eager to go anywhere in the area) from May 19th to May 27th. So lets meet!

For now we are planning to be at the BizSpark event with Phil Haack at GitHub HQ on 21st, have 5 private meetings planned as well as pretty packed Startup Sauna schedule, but we are eager to meet any AdDuplex users, Windows Phone developers or just cool people in the region.

We are shy guys from Lithuania so don’t be shy, reach out to us and lets meet. You can reach me at alan@adduplex.com or @ailon on twitter or just in the comments below. See you there!

Introducing the new ad sales sub-system

It’s no secret that the system for commercial ad sales we had up until now was created in a way that was the easiest for us. You had to buy preset packages of ad impressions for preset running periods and your purchased credits were campaign specific. We recognized the problem but were reluctant to dedicate our limited resources to address a problem that is seemingly unrelated to our core mission – free app cross promotion.

But as time went by it became apparent that it was affecting our cross promotion users too and was limiting our ability to introduce new and improved features and incentives. So we changed it to what should make way more sense and allow us to improve this area and introduce new related features. One of them coming as soon as next week and it’s targeted at cross-promotion while depending on the ad sales system.

So from now on your advertising credits are assigned to your account (not a particular campaign) and you (not we) decide how fast to spend them.

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We’ve started reworking the system with what we thought would be the most flexible approach – letting you control the duration and velocity of the campaign from multiple different angles. After the system was almost ready for launch it became apparent that the flexibility comes with a huge penalty of complexity, so we scraped most of it and started over.

We forced ourselves to answer a simple question: what is the ONE most important and logical parameter for the users to control the flow of a campaign? We’ve considered different metrics and came to conclusion that for someone paying for advertising the one most important parameter is daily budget and that’s what we’ve left as a core setting for the campaign.

So now you have your account balance and you can set how fast you want to spend it by setting daily budgets on individual campaigns.

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We recognize that in some cases it’s important to control the start and end dates of the campaign so this is the only “advanced” setting left.

All of the currently active campaigns were converted to the new system preserving the velocity your campaigns had in the old one. The only difference is that you can control that parameter now and you can even spend the budget you bought for one campaign on your other campaigns.

Do you think going simple was a right decision? Let us know in the comments. And if you see any bugs or issues in the new system, please, let us know. Thank you!