Thursday, April 19, 2012

Good Results, Bad Press

Yesterday our friends from Four Bros Studio posted a great detailed overview of their commercial success with Taptitude. It’s a must read for every current or aspiring Windows Phone developer. (And here is our interview with them from last month).

The AdDuplex Push

As part of their write up they’ve provided this graph of impressions they got on Microsoft pubCenter


As you can see they’ve mentioned AdDuplex in this chart and then explained what has happened during these marked periods.

There are two clear dips in this chart that show when we diverted our pubCenter ads over to AdDuplex during different marketing blitz efforts.

Tuesday, April 17, 2012

AdDuplex is Going to Startup Sauna

We are honored to be a part of the newest batch at Startup Sauna – the best open-source startup accelerator in Europe. So, for the next 7 weeks our HQ moves from Vilnius to Helsinki. Right into the heart of European Windows Phone capital. ;)

I will blog about our experiences there (not necessarily AdDuplex related) in my personal blog, so you may want to subscribe to the RSS feed for the updates and/or follow me on twitter for shorter but way more random updates.

Wednesday, April 11, 2012

MoDE-D: Mobile Developer-Entrepreneur Depression

For the last couple of years I’ve been deeply involved with Windows Phone developer community and with other mobile developer communities from time to time. Due to the nature of what I do for the past year I’m especially interested in how these developers are doing on the business side.

The one recurring thread with most first time mobile entrepreneurs coming from the development (or design) background is what I call Mobile Developer-Entrepreneur Depression or MoDE-D. What I mean by that is that quite a lot of developers get really depressed when the product of their hard work for the last N months doesn’t get any traction in the marketplace and they have no idea what to do next.

That was the main reason why I launched AdDuplex, but it (AdDuplex) is not the subject of this post. Over the year I’ve been giving a talk on Windows Phone app marketing and monetization for developers. So I was thinking a lot about this subject. And after some time I came to a conclusion that the root cause of this depression is our (developer/designer) mentality.

Employee/freelancer business cycle

Most of us come from employee or freelancer (or both) background. If we look at the way our business cycle worked in these roles, on a very high level it could be visualized as something like this:


We get a task, we deliver what’s required by the task and we get paid (provided we did it well and our employer is not a crook).

Monday, April 9, 2012

More than 1,000 apps are using AdDuplex!

iStock_000004847196XSmallGreat news. We have just crossed 1,000 active apps on the AdDuplex network mark!

A huge thank you to everyone for using and supporting AdDuplex! We are really proud with what we’ve achieved together and have quite a few upcoming new features up our sleeves.

We were thinking about ways to thank all of the 1,000+ apps. Obviously due to the nature of the network we can’t give a bonus to every single app. But what we can do is temporarily lower commercial advertising price for developers with apps on the network. And by lower I mean dramatically lower… 75% lower! You can advertise for as low as 40 cents per 1,000 impressions. I’d say that’s an unbeatable offer.

You don’t need coupon codes or anything. Just have an app on the network and you’ll get the reduced price when buying credits for your campaigns. The offer is valid until the end of April, 2012.

Don’t have an app on AdDuplex yet? What are you waiting for? Join now, release an app and you’ll get free advertising and access to this offer for that extra boost!