Thursday, January 19, 2012

Windows Phone In Use Worldwide, US Leads

app_users_2012-01

We are working on bringing you some geo stats and in the mean time I’d like to share some global Windows Phone usage statistics based on data from a couple of days of activity in close to 700 apps on AdDuplex network.

Over the course of 2 days these apps were used in 189 countries by 166,000 users. You can pretty much call that Worldwide. USA is leading the pack with 34% of users coming from the states. An interesting trend could be seen if we look at the same chart from a month ago:

app_users_2011-12

United States becomes less dominant (even though still a clear leader) while countries were Windows Phone was launched in a second wave are getting more and more traction. Russia nearly doubled its share (from 3% to 6%), India came up from below the radar (at less than 1%) to a respectable 4% mark, Netherlands – from 1% to 2%. We can see that launching the phone and Marketplace in a country increases usage dramatically, as it should.

non-marketplace-usage-2012-01

12% of the users come from unsupported countries. This number includes China (7%) since the marketplace is not yet live there. One can assume that the rest of the world doesn’t matter because it’s only 5% of the users, but that would be a false assumption. It is only 5% precisely because it’s not supported and not the other way around.

I’ll try to post a similar chart every month so we can see the progress.

You can find a list of all logged countries and their share after the break.

United States 33,99%
Germany 9,61%
United Kingdom 6,33%
Russian Federation 6,19%
Italy 6,07%
China 5,93%
India 4,22%
France 2,98%
Taiwan 2,78%
Spain 1,82%
Netherlands 1,58%
Canada 1,50%
Japan 1,38%
Austria 1,35%
Australia 1,32%
Mexico 0,78%
N/A 0,74%
Poland 0,61%
Switzerland 0,59%
Hong Kong 0,52%
Vietnam 0,46%
Finland 0,46%
Sweden 0,46%
Malaysia 0,42%
Singapore 0,42%
Denmark 0,35%
Iran, Islamic Republic of 0,34%
Brazil 0,33%
Belgium 0,33%
Czech Republic 0,31%
Norway 0,31%
Hungary 0,30%
Romania 0,24%
Ukraine 0,24%
Portugal 0,24%
Greece 0,23%
Thailand 0,19%
New Zealand 0,17%
Korea, Republic of 0,17%
Turkey 0,17%
Pakistan 0,16%
Slovenia 0,16%
Puerto Rico 0,13%
Croatia 0,13%
Philippines 0,12%
Chile 0,12%
Slovakia 0,11%
Ireland 0,11%
Bulgaria 0,11%
Indonesia 0,10%
Belarus 0,10%
Kazakhstan 0,09%
Argentina 0,09%
Morocco 0,09%
Peru 0,08%
Lebanon 0,07%
Colombia 0,07%
Serbia 0,06%
United Arab Emirates 0,06%
Algeria 0,06%
Egypt 0,06%
Costa Rica 0,06%
Saudi Arabia 0,06%
Estonia 0,05%
South Africa 0,05%
Macedonia, the Former Yugoslav Republic of 0,05%
Israel 0,05%
Luxembourg 0,04%
Latvia 0,04%
Lithuania 0,04%
Ecuador 0,04%
Bangladesh 0,04%
Armenia 0,04%
Bosnia and Herzegovina 0,04%
Dominican Republic 0,03%
Tunisia 0,03%
Cambodia 0,03%
Nigeria 0,03%
Albania 0,03%
Azerbaijan 0,03%
Uzbekistan 0,03%
Sri Lanka 0,03%
Jordan 0,02%
Cyprus 0,02%
Georgia 0,02%
Guatemala 0,02%
Syrian Arab Republic 0,02%
Nepal 0,02%
Macau 0,02%
Iraq 0,02%
Venezuela 0,02%
Trinidad and Tobago 0,02%
Malta 0,02%
Mongolia 0,02%
Moldova, Republic of 0,02%
Kuwait 0,02%
Ghana 0,02%
Cote D'Ivoire 0,01%
El Salvador 0,01%
Kenya 0,01%
Brunei Darussalam 0,01%
Bolivia 0,01%
Kyrgyzstan 0,01%
Montenegro 0,01%
Jamaica 0,01%
Paraguay 0,01%
Nicaragua 0,01%
Sudan 0,01%
Lao People's Democratic Republic 0,01%
Libyan Arab Jamahiriya 0,01%
Qatar 0,01%
Bahrain 0,01%
Ethiopia 0,01%
Honduras 0,01%
Iceland 0,01%
Burkina Faso 0,01%
Uruguay 0,01%
Palestinian Territory, Occupied 0,01%
Afghanistan 0,01%
Maldives 0,01%
Mauritius 0,01%
Satellite Provider 0,01%
Panama 0,01%
Angola 0,01%
Bahamas 0,01%
Isle of Man 0,01%
Oman 0,01%
Senegal 0,00%
Tanzania, United Republic of 0,00%
Andorra 0,00%
Yemen 0,00%
Belize 0,00%
Guernsey 0,00%
Saint Vincent and the Grenadines 0,00%
Myanmar 0,00%
Fiji 0,00%
Haiti 0,00%
Jersey 0,00%
Guadeloupe 0,00%
Barbados 0,00%
Gabon 0,00%
Mali 0,00%
Sierra Leone 0,00%
New Caledonia 0,00%
Guam 0,00%
Uganda 0,00%
Zimbabwe 0,00%
Reunion 0,00%
Virgin Islands, U.S. 0,00%
San Marino 0,00%
Europe 0,00%
French Polynesia 0,00%
Gibraltar 0,00%
Monaco 0,00%
Tajikistan 0,00%
Suriname 0,00%
Samoa 0,00%
Saint Lucia 0,00%
Cameroon 0,00%
Anguilla 0,00%
Liechtenstein 0,00%
Guyana 0,00%
Zambia 0,00%
Mozambique 0,00%
Rwanda 0,00%
Aland Islands 0,00%
Aruba 0,00%
Bermuda 0,00%
Greenland 0,00%
Saint Pierre and Miquelon 0,00%
Benin 0,00%
Madagascar 0,00%
Faroe Islands 0,00%
Cape Verde 0,00%
Botswana 0,00%
Turkmenistan 0,00%
Grenada 0,00%
Niger 0,00%
Namibia 0,00%
Netherlands Antilles 0,00%
Equatorial Guinea 0,00%
Falkland Islands (Malvinas) 0,00%
Bhutan 0,00%
Djibouti 0,00%
Congo, The Democratic Republic of the 0,00%
Antigua and Barbuda 0,00%
Seychelles 0,00%
Togo 0,00%
Saint Kitts and Nevis 0,00%

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