Thursday, December 29, 2011

Windows Phone App Promotion and Monetization Talk Video

Here’s a video of my talk on WP7 app promotion and monetization I did a couple of weeks ago at Lotus 8 conference in Riga. Hope you find it useful in marketing your apps.

The talk starts at about 1h 54 min. mark. Unfortunately I don’t know how to embed a video with starting position, so you may need to seek forward or just watch it directly on YouTube.

Saturday, December 24, 2011

And 250,000 Impression Holiday Present Goes To …

Thank you for showing me all your great apps! It was a tough choice to make and I was even considering employing my good friend at random.org. But then I decided to award the prize to MyTextTwister.

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It’s a nice little app that lets you twist your text in crazy ways and then send it via SMS, email, Twitter, Facebook, etc. It may be not totally original, but it perfectly combines usefulness with fun and it’s a great app to have on your phone.

Congratulations, KunRuch Creations! You should get a coupon for your prize as a twitter direct message shortly.

Thursday, December 22, 2011

Easy Way to Get a Holiday Present from AdDuplex

Tweet something about your Windows Phone app, include a link to it in the web Marketplace and mention @AdDuplex. Do it today (December 23rd) and tomorrow I’ll pick one app and award it with 250,000 ad impressions on AdDuplex network ($400 value).

No special requirements for the content of the tweet. Just make it easy for me to check your app by including a link to the marketplace and mention @AdDuplex so I don’t miss your tweet. That’s it.

Your tweet could look something like this:

Check out my Tic-Tac-Toe 3D game for #wp7! http://www.windowsphone.com/s?appId=ec266f35-401e-e011-9264-00237de2db9e /cc @AdDuplex

Good luck!

Improvements in Statistics

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We’ve replaced Flash based charts in the statistics with great JavaScript/HTML5 version from amCharts. So now the charts are viewable in the browser on your Windows Phone too.

Another important improvement is a chart we’ve added to the statistics for commercial campaigns. Now you can compare performance (CTR) of your different ads over time and see what works and what doesn’t and adjust your campaigns accordingly.

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Monday, December 19, 2011

Planned Downtime on Thursday, December 22nd

We are planning some maintenance this Thursday, December 22nd. and unfortunately this time it isn’t possible without introducing some downtime to the network.

We plan to start the process at 9am CET and expect to complete it within 1-2 hours. We apologize for the inconvenience this could cause you.

Thursday, December 15, 2011

Introducing WindowsPhoneSites.com

A few weeks ago RenĂ© Schulte was looking for worldwide Windows Phone related sites to tip about localized version of his awesome Pictures Lab app. We’ve discussed that it would be cool if a catalog of such sites existed and I suggested that AdDuplex could create and maintain such a site, if RenĂ© wasn’t interested in doing it himself. He agreed that we should do it and passed us his list (as well as blogged about it). And I’m sure his time is better spent creating awesome Windows Phone apps.

At the same time Paulius Norkus has joined AdDuplex team and while he was familiarizing himself with our code, architecture, etc. I thought it would be a good idea if he worked on this project in the mean time. So, he did and I’m happy to introduce the result – WindowsPhoneSites.com

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The site is pretty raw at the moment and we need your help seeding the database. We will [slowly] do it ourselves, but you can help us speed up the process. Especially in non English, Lithuanian or Russian languages. So if you know a cool Windows Phone related site that is not listed, please, do not hesitate to suggest it.

The site could be used to find all sites in a particular language and tip them about your localized app. Here’s a list of Russian sites. Or you can find all forums in Germany. Or podcasts in English. Etc.

Enjoy it, spread the word and help us make a great list of sites on our beloved platform!

P.S.: please follow Paulius on twitter (even though he isn’t very active) so he understands that twitter is awesome and starts tweeting!

Friday, December 2, 2011

Telerik’s App Promotion Whitepaper

imageInline with what we are discussing on this blog, Telerik has released a whitepaper in Windows Phone app marketing. This concise and well designed mini-book written by the lovely Ina Tontcheva is a good primer on app promotion and it’s free.

So take a look.