Little birdy told us that Windows Phone 7.5 Mango rollout starts this week. It’s time to publish your great Mango apps and it’s critical to shoot them to the top of the charts from the [re]start.
To help you in your marketing efforts we decided to temporarily drop our commercial advertising prices. You can now advertise on the AdDuplex network with 40% discount.
Don’t just sit there looking at your competitors outranking you in the Marketplace.
I’m starting a new initiative which hopefully becomes a regular feature of this blog. Every week (or so) I will interview developers/publishers of top Windows Phone apps. The interviews will focus on the marketing and monetization strategies used by these top developers. What worked, what didn’t, what’s important and what is a waste of time and money. Subscribe to this blog and/or follow @AdDuplex on Twitter to be notified of the new interviews in these series.
Our first guest is my good virtual friend whom I have yet to meet in person – René Schulte. René is a .Net, Silverlight and Windows Phone software developer and Silverlight MVP passionate about real-time computer graphics and algorithms. He loves Augmented Reality, computer vision and image processing and runs several Silverlight / WP7 open source projects. René is also the creator of the highly acclaimed Pictures Lab app and other successful Windows Phone apps. He's a blogger and a regular author for various magazines and sites including Microsoft's Coding4Fun.
On Tuesday we have deployed an update to improve serving ratios that were off for some apps. Unfortunately a bug was introduced in the process which resulted in exchange ads for some apps being substantially underserved and substantially overserved for others. The bug is now fixed and the stats should normalize over the next 2 days. I am terribly sorry for the inconvenience this could have caused you.
When things settle down we will compensate the deficit for those underserved and if you got more than you had to get… well, consider this as your lucky day ;)
Justin Angel has published an epic research into internals of all the Windows Phone apps (as of mid-August 2011). The blog post is full of interesting information and is a must read for every Windows Phone developer and enthusiast.
AdDuplex SDK has made it into a list of Top 55 libraries used in in Windows Phone apps (along with our sister project – amCharts Quick Charts). The list is a gem by itself. You should definitely check all the libraries in there. By looking through the list we can see that we are the number 3 most popular ad network for Silverlight apps (behind the juggernauts Microsoft and Google) and number 2 for XNA games (second to Microsoft only).
I would like to thank you all for using AdDuplex and making it what it is today. And if you aren’t using AdDuplex yet… what are you waiting for? Join now!
We have just released version 1.2.3 of AdDuplex SDK for both Silverlight and XNA. New version changes behavior of the ad tap from reacting to user tapping the ad to user releasing the ad. This was done to minimize the number of accidental clicks. Another important issue that was resolved is related to a side effect that manifests itself in Mango apps – when returning to the app after clicking on the ad, the ad was no longer clickable. This was fixed.
RefreshInterval property was added to the XNA library. This property allows you to modify the default interval (60 seconds) at which the new ads are requested. Valid values – from 20 to 120 seconds. Another XNA specific fix – the ad wasn’t requested immediately when switching AdManager from disabled to enabled. Now it will request a new ad when AdManager is enabled (provided RefreshInterval period has passed since the last request).
As usual, the bits can be downloaded from the Download page in the client area.
