Monday, June 20, 2011

50% Midsummer Discount on Campaigns

successThis week only – take advantage of the massive 50% Midsummer discount on commercial campaigns on AdDuplex network.

Campaigns on AdDuplex target Windows Phone exclusively and enjoy click-through rate above 1%. Ads open Marketplace directly to eliminate all unnecessary steps between your ad and your app.

Offer is valid until June 24th, 2011.

To get more details and start your campaign click here.

Friday, June 10, 2011

#Winning with AdDuplex

iStock_000013884663XSmallIt’s no secret that using AdDuplex can help you get additional exposure for your Windows Phone app without spending a dime. That said there are ways to get even more value absolutely free.

Here are some of the current offers you can take advantage of.

Win a next generation Windows Phone by Promoting Your App for Free

If you join AdDuplex and publish your app participating in the exchange by October, 2011 you can win a brand new, not yet released Windows Phone running the next generation of Windows Phone OS code-named Mango. More details here.

Listen to Windows Phone Dev Podcast and Win 100,000 Free Impressions for your App

Listen to the Episode 019 of Windows Phone Dev Podcast to learn how to win 100k impressions for your app on AdDuplex network. The winners will be announced next week (June 17, 2011). So don’t delay if you’d like to win.

Publish an app through Yalla Apps and get 20,000 impressions for free – guaranteed

This one actually has nothing to do with “winning”. This is a guaranteed boost for your app’s exposure. We’ve teamed up with Yalla Apps to offer each app published through them and utilizing AdDuplex a boost in exposure in the form of 20,000 ad impressions on AdDuplex network. Read details in Yalla Apps blog.


Thursday, June 9, 2011

31% of Free Windows Phone Apps Display Ads

I was interested in finding out how widespread is advertising model adoption in free apps on Windows Phone. Unfortunately I couldn’t find any answers to this question so I decided to conduct a small experiment on my own.

The Method

This is very non-scientific experiment or maybe just not a very scientific one. I’ve just downloaded 100 of the newest free Windows Phone apps and launched them to see any signs of ads. The only “filtering” I did is skipping multiple apps by the same author. I just took one of each. And I didn’t count ads on web pages if app rendered some or all of it’s content in WebBrowser control.

The Results


As you can see 31 out of 100 had ads in them. The rest were ads-free.

It’s interesting to note that if I only took games the results were slightly different.


Which kind of supports a widely adopted belief that ads work best for the long running apps such as games.

Few More Notes

Obviously a hundred apps isn’t probably a good enough statistical set, but it’s better than nothing at all and going for a thousand was outside of my reach, given the time I wanted to dedicate to this research.

Another thing is that a handful of apps were made using either appmakr or followmyfeed. Unfortunately I noticed this trend when I was already too far into the experiment and didn’t adjust to this (not sure if I had too). Apps of both of these types didn’t include ads.

I was really pleased that quite a few of the tested apps used AdDuplex. Thanks!

Wednesday, June 8, 2011

Commercial Impressions in Statistics


Just a quick post to let you know that, if you’ve opted into a mixed model, you can now see commercial impressions in your statistics charts.

Thursday, June 2, 2011

First dollars made on AdDuplex


We’ve started serving commercial ads to apps that opted into the mixed model. And several of them already made their first dollar. Small steps, I know, but important nevertheless.

You can start earning money by promoting your own app too. Sounds crazy, but there’s no voodoo magic behind this statement. It’s just how AdDuplex works. So join and/or opt-in into the mixed model now.

Statistics Irregularities

We have launched an updated ad serving engine to accommodate the new mixed model monetization concept. Over the next couple of days you may notice some irregularities in statistics due to the fine-tuning of the updated algorithms. These should even out over a course of several days.

Sorry for the inconvenience!