Update: As of January 2012 this option has been discontinued. We decided to focus on what we do best - help you promote your apps. We recommend that you use other ad networks focused on monetization to make money from advertising. For optimal performance we recommend using commercial ad networks and AdDuplex in combination. This can be done either manually or using a meta control such as AdRotator.
You can now opt-in into a mixed model on AdDuplex. This will let you monetize your apps in addition to promoting them for free.
How it works…
You just specify that you want to monetize your app in the settings. You can choose what percentage of your exchange balance you want to monetize. The system will automatically serve commercial ads to your application up to the specified percentage of your impressions. All unsold inventory will return to your exchange balance and you’ll get free advertising for it as you do now.
Here is an example. Let’s say your current exchange ratio is 0.8 and you specify that you want to monetize up to 50% of your exchange balance. In this case, if you serve, say, 1000 impressions per day, 400 will go into the exchange program as before (you will get 400 impressions of your ad), 200 will go to AdDuplex and up to 400 will be filled with commercial ads. If, for example, there’s only enough commercial ad inventory to fill 300 of these spots the remaining 100 will go back into your exchange balance and you will get 500 impressions of your ad instead of 400.
We want to make the amount of money you can get as transparent as possible so this is going to work this way: at the end of each month we will announce a fixed CPM rate for these mixed model ads for the next month. So for each thousand of commercial ads displayed you will get that amount, but the number of displayed paid ads will depend on the amount of sold commercial inventory on the network.
Based on this published rate you will be able to decide what percentage of your exchange balance you want to monetize. The rate itself will be based on the median rate of the ads sold on the network. The CPM rate for the month of June, 2011 will be $0.60 (60 US cents) per thousand impressions.
At this time payouts will be made via PayPal only. So it will work only in the countries where you can receive payments via PayPal. By default your profile email address will be used, but you can specify a different PayPal email address for each app. Minimum payout amount is $50.
How do I start
You can opt-in into the program right now by going to the details page of your app. Click “edit”, check “Monetize this app” and specify desired percentage and PayPal email address.
You can do this right now, but keep in mind that the program will start in June, 2011.
In case you have any questions about the mixed model, please, don’t hesitate to ask them in comments here or email me at email@example.com.