Can’t Commit 100% to AdDuplex? You Don’t Have To!

There’s a lot of developer interest in AdDuplex. Thank you! That said one repeating theme I hear is that it’s hard for developers to decide not to earn any money from their apps at start. I thought it goes without saying that you are not required to be exclusive neither to AdDuplex, nor, as far as I know (but you should check the terms), to any of the other, traditional ad networks.

So, to set the record straight I’ve decided to post several implementation samples for scenarios mixing AdDuplex with other ad networks.

Scenario 1. Different pages – different ad networks

Not much to add here. Just implement some ad network on some pages of your app and AdDuplex on other pages.

Scenario 2. Distribute impressions by some ratio

You can just dedicate some percentage of your app usage to showing ads from some ad network and the rest to AdDuplex. A 50:50 split could be implemented like this:

var rnd = new Random();
if (rnd.NextDouble() > 0.5)
{
    AdNetworkAd.Visibility = Visibility.Visible;
    AdDuplexAd.Visibility = Visibility.Collapsed;
}
else
{
    AdNetworkAd.Visibility = Visibility.Collapsed;
    AdDuplexAd.Visibility = Visibility.Visible;
}

 

Scenario 3. Show AdDuplex in regions not supported by the other ad network

The best known example is Microsoft’s pubCenter. It shows ads to US customers only. So you can safely show AdDuplex to non-US users without loosing a single cent of your ad revenue. A code like this would do it:

if (CultureInfo.CurrentCulture.Name == "en-US")
{
    AdNetworkAd.Visibility = Visibility.Visible;
    AdDuplexAd.Visibility = Visibility.Collapsed;
}
else
{
    AdNetworkAd.Visibility = Visibility.Collapsed;
    AdDuplexAd.Visibility = Visibility.Visible;
}

 

These are just some of the most obvious scenarios. You can implement more advanced scenarios yourself. One that would make a lot of sense is if your commercial ad network collapses the ad space when it can’t serve the ad for it. You can hook up to this event and display AdDuplex when the network fails.

As you can see there’s no reason not to maximize ROI of ad space in your apps. It’s easy and straightforward to implement, and AdDuplex ad control is on 27kb (uncompressed) so there’s basically no tax for doing so.

Makes sense? Join AdDuplex now!

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