Tuesday, February 24, 2015

AdDuplex Windows Phone Statistics Report for February 2015

In the month where AdDuplex introduced support for interstitial ads, the global trend has seen tremendous growth of the Lumia 530 and the Lumia 635. Also of note is the first Lumia made by Microsoft, the 535, entering the global top 10.

We also look in detail at Mexico, UK, Spain and India.

And finally we cover the new phones you can expect to be announced at Mobile World Congress.

Data Source

This report is based on data collected from 5,090 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of February 19th, 2015 (UTC time) unless otherwise stated.

Friday, February 20, 2015

Let’s meet at Mobile World Congress!

_MWC_Logo_R4March 2nd, 2015 AdDuplex team is on voyage again and this time we would love to meet you at Mobile World Congress, Barcelona!

Mobile World Congress is the world's largest annual gathering of mobile and related industry executives. The event will take place over the course of four days, 2-5 March 2015 and it will welcome almost 100 thousand attendees while featuring more than 1,900 exhibitors from all around the globe. If you want to be a part of the mobile revolution – MWC is definitely the place to be.

Our team is looking forward to meet every Windows Phone app or game developer just to share ideas or discuss the best practices to grow your apps on Microsoft platforms.

What is more, we have prepared a couple of nice surprises for all the WP developers who will meet us at the event. Be sure not to miss this opportunity!

So, if you want to schedule a meeting to discuss the ways you can grow and monetize your WP apps, make sure to drop us a line at dominykas@adduplex.com.

See you in Barcelona!

Wednesday, February 18, 2015

And Lumia 1520 goes to…

640x426

Big ads – big presents! And here goes the first one. We promised to give away a Lumia 1520 for 1 of the first users who add interstitials to their apps and games. First 10 developers published 12 Windows Phone apps and games on AdDuplex interstitial cross-promotion network.

Wednesday, February 11, 2015

Win all expenses paid trip to GDC Europe and gamescom

AdDuplex-interstitial-banner9-640Welcome to the biggest contest that we’ve ever organized!

We have recently announced a release of our new feature and from now on we are serving interstitial ads. This is a big step forward for AdDuplex and we are sure it will help you get even better results while cross-promoting your apps and especially games. Therefore we’ve prepared something special for you.

Tuesday, February 10, 2015

Introducing Interstitial Ads

interstitials-640

We are delighted to have thousands of satisfied users on the AdDuplex network. But there’s one particular constituency who always reminded us that we weren’t serving them perfectly. This group is game developers. Particularly developers of more involved and dynamic games. Usually they couldn’t find a reasonable space to put a banner ad during gameplay and showing banner ads only on the menu screen didn’t help them achieve results they could expect considering the popularity of their games.

There’s a widely accepted industry solution for games – interstitial ads – ads occupying most of the screen during transitions between levels, stages of the game, game sessions, etc. It doesn’t interfere with the gameplay or visual design of the screens of the game, but attracts user attention much better than banner ads.

We had to change a lot under covers and in the way you manage your ad units and it took a while. But I’m happy to report that we are ready to start serving interstitials for your games (and apps for that matter).

Monday, February 9, 2015

Planned Client Area Downtime

We can’t wait to show you a big update to AdDuplex very soon. To do that we will need to make some under-the-hood changes and in order for everything to transition smoothly we will need to temporarily limit access to the AdDuplex Client Area

So, tomorrow February 10th, 2015 Client Area won’t be accessible from 6am UTC. The transition should take several hour and we plan to bring the client area back as soon as we are done. Having said that, please, plan expecting that it won’t be available for the whole day and do all the changes to your apps and campaigns today (February 9th) or wait until Wednesday (February 11th).

Note: while the client area will be down, serving of ads will continue as usual. We expect a few short interruptions in serving, but overall your apps/stats will not be affected.

Tuesday, February 3, 2015

16 AdDuplex Birthday contest winners!

AdDuplex BirthdayLast month we were celebrating our 4th Birthday and to spread our joy we promised 4x4 Birthday present package for our users. We asked you to tell us for how long you’ve been using AdDuplex to cross-promote your Windows or Windows Phone apps and games. We were glad to receive plenty of #HappyBirthdayAdDuplex tweets.

We randomly picked 16 winners and here is the whole list of apps and games and time period that each of it is on AdDuplex cross-promotion network: