Thursday, March 26, 2015

Ads in Apps 101. Part 6. Things to pay attention to when monetizing with ads

In the previous parts we’ve learned how to evaluate and optimize our ad monetization efforts. We will cover several gotchas and things you should pay attention to while setting up and managing your ad monetization strategy.

Does your ad provider disregard the fill rate while calculating eCPM?

We’ve already discussed that different ad providers may deliver different fill rates for different types of apps and audiences. The question is how do they report it to you?

We are giving away a ticket to BUILD 2015!

BUILDSecond year in a row AdDuplex will be at BUILD conference that will take place in San Francisco, April 29th - May 1st, 2015. And we want to meet you there!

We love developers. AdDuplex is built by developers for developers and we know how important it is to learn, discover new things and meet new people. That's why we are giving away a MEGA prize to anyone who will love us back.

The prize is a whopping $2095 ticket to BUILD, the biggest and coolest conference for Windows Developers in the world.

To win this prize we simply ask you to share your testimonial, opinion, suggestions or experience while using AdDuplex and the reason why you are the one who should get the ticket.

So what are you waiting for? Stretch your fingers and write to us :) We'll be waiting for your authentic and sincere emails at marketing@adduplex.com until 3rd of April.

See you at BUILD! 

P.S.: keep in mind that we are giving away a conference pass only. All the other expenses are on you! So you have to be able and willing to travel and stay in San Francisco in order to participate.

Official rules:

  1. Sweepstakes are available worldwide except for countries or territories embargoed by United Nations.
  2. To be eligible you must have or create an account on AdDuplex.
  3. By participating in the contest you agree that your submission along with your name can be published publicly by AdDuplex.
  4. The winners will be selected and announced on April 7th, 2015.
  5. The winner must commit to attend the conference. The prize cannot be exchanged for cash or redeemed in any other form.
  6. If the winner cannot or doesn’t want to attend the conference a new winner will be selected. 
  7. The winner will be solely responsible for paying any travel and accommodation expenses, applicable taxes, import and/or other duties in a country of his/her residence and getting a travel visa if necessary.
  8. The winner will be required to provide a copy of his/her official ID and/or passport and other required information to comply with requirements of tax authorities of the Republic of Lithuania.
  9. Disclaimer: the campaign is organized by UAB AdDuplex exclusively and is not affiliated or endorsed by Microsoft or other third parties in any way.

Wednesday, March 25, 2015

AdDuplex Windows Phone Statistics Report for March, 2015

The Lumia 630 continues to grow and in a couple of countries it is now the device with the highest market share.

We take a look in depth at Brazil, France, Italy, Russia and India. Additionally we look at a new classification: devices in any country but with the user interface (UI) language set to English.

Data Source

This report is based on data collected from 5,265 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of March 20th, 2015 (UTC time) unless otherwise stated.

Monday, March 23, 2015

Ads in Apps 101. Part 5. Fill rate implications

imageIn the previous part we’ve introduced a concept of fill rate – percentage of ad requests fulfilled with actual ads.

The harsh reality is that it’s almost never 100% for any particular commercial ad network – there’s just more ad space on the web and in apps (supply) than there’s advertising dollars to spend on that space (demand). Your ad network is basically doing the sales for you and as all the sales-based operations they may have better or worse months, stronger or weaker areas like countries and regions or industries.

Therefore while implementing an SDK from just one network into your app is very easy, as most of the money related things, it’s not that easy to get the maximum result out of those ads.

Thursday, March 19, 2015

Ads in Apps 101. Part 4. KPIs for Publishers

Set of glasses juice

In the previous part we took a look at what metrics advertisers use to measure effectiveness of their campaigns in your apps. Let’s turn to a topic that is more important to you as an app and game publisher – namely, what performance indicators you should care about when monetizing apps with ads.

You can go into a lot of detail on this topic, but on the surface there are only 2 KPIs you should care about.

Monday, March 16, 2015

Ads in Apps 101. Part 3. KPIs for Advertisers

In part 1 of the series we’ve covered some reasons to monetize your mobile apps and games with ads and in part 2 we’ve talked about the types of ads and ad providers as well as the very basic terms used in the industry.

In this part I want to concentrate on the key performance indicators advertisers care about when they run campaigns in your apps and games. Why is this important to you? Well, it is always valuable to understand what are the goals of your direct or, in this case mostly indirect, customers. Additionally it is very likely that you’ll find yourself on the other side of the equation once in a while during your app publishing career.

So let’s begin with the simplest things and go down the road to more elaborate and meaningful metrics.

Friday, March 13, 2015

Ads in Apps 101. Part 2. Mobile Advertising Terminology Primer

In the first part of the series I’ve outlined several reasons to consider advertising as a monetization option for your mobile apps and games. Today I wanted to cover some of the basic terms used in the mobile advertising industry. Let’s start with ad types.

Ad types

There is quite a variety of ad formats that you can place into your apps and games, but here are the most common ones:

Banner ads