Up to now you were able to see how many times your ads are shown in other apps and how many clicks they get. Monitoring your click-through rate can give you a good idea of which ad copy attracts user attention better and optimize your ads and campaigns. But whatever happened after the click was a mystery.
You had to rely on trying to deduct the effectiveness of your ads from the changes in your download numbers and, unless you were dedicating substantial budgets, it was really difficult to distinguish between the effect of your ads and organic fluctuations.
Today I’m happy to announce the immediate availability of our conversion tracking feature.
As you can see from the screenshot the feature is still in beta and is only available for Windows Phone apps and campaigns running AdDuplex SDK v.2 or higher.