Friday, September 5, 2014

Introducing conversion tracking (attribution)

Up to now you were able to see how many times your ads are shown in other apps and how many clicks they get. Monitoring your click-through rate can give you a good idea of which ad copy attracts user attention better and optimize your ads and campaigns. But whatever happened after the click was a mystery.

You had to rely on trying to deduct the effectiveness of your ads from the changes in your download numbers and, unless you were dedicating substantial budgets, it was really difficult to distinguish between the effect of your ads and organic fluctuations.

Today I’m happy to announce the immediate availability of our conversion tracking feature.


As you can see from the screenshot the feature is still in beta and is only available for Windows Phone apps and campaigns running AdDuplex SDK v.2 or higher.

Thursday, September 4, 2014

10 More Great Windows Phone Apps and Games in AdDuplex Direct Platform

direct-640[2]We’d like to present a second batch of 10 great apps and games that joined our AdDuplex Direct program. Now you can promote your apps, games, products and services directly through them. But first…

A quick reminder for those who haven’t heard about it yet: AdDuplex Direct is a platform for app publishers and advertisers to conduct direct advertising deals without any ad serving, paperwork and payment processing hassle.

Wednesday, September 3, 2014

Winners of AdDuplex Special Challenge of August

In the beginning of August we’ve announced a joint challenge together with WPCentral to win Nokia Lumia 1520. And we received loads of tweets with #adduplexWPC hashtag and your start screen photo with WPCentral app in it. Awesome stuff!

Monday, September 1, 2014

Get a Lumia 930, Lumia 1520 or HTC One (M8)

Three Windows Phone devices are waiting for their new owners! Check out what we have prepared for this month.

Nokia Lumia 930

Special September Challenge.

This time you will decide what Windows Phone device you want to get. The winner will be able to chose from the current most desirable high-end Windows Phone devices: Lumia 930, Lumia 1520 or HTC One (M8) (considering territorial accessibility).

Friday, August 29, 2014

AdDuplex Windows Phone Statistics Report for August 2014

This is the newest issue of AdDuplex’ Windows Phone Statistics report. We cover Windows Phone devices, OS versions, WP8 manufacturer statistics worldwide and these 11 countries separately: US, United Kingdom, Italy, Serbia, Egypt, Kenya, Nigeria, South Africa, Kazakhstan, China, Australia.

No dramatic changes captured in Windows Phone market this month, but it is interesting to watch Lumia 630 moving up the TOP-10 in more and more markets. By the way Lumia 930 was spotted between the leading devices already.

Data source

This report is based on data collected from 4,496 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of August 25th, 2014 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Monday, August 18, 2014

The Secret Benefits of Cross-Promotion


Here’s a popular fairytale – when you finish developing your great app and publish it in the Store, you just relax, sit and wait for the users. “Build it and they will come!”. Unfortunately this is nothing more than a fairytale. Most likely your future users won’t be aware of your new app. That’s why you need to do some marketing for it. And as we all know marketing campaigns are not that cheap. Besides, the vast majority of developers do not have a big marketing budget.

This time we’ve put together a list of the main advantages of AdDuplex cross-promotion network and what you as a developer can get from that. But first…

Tuesday, August 5, 2014

Winners of Special Challenge of July


The time has come to give away the Nokia Lumia 930 for one of you who participated in the Special AdDuplex Challenge for July! We randomly picked up the winner from more than 4,000 responses with the name of your favorite internet source. So this time we are happy to say that applauses go to Anas Mazioudi. Woot woot! Enjoy your new smartphone!

Winners of Publish Your App Competition.

As always we have two great smartphones to give away for those Windows 8 or Windows Phone developers who publish their apps through AdDuplex cross-promotion network to advertise their apps for free. This months two randomly picked apps are:

  • Nokia Lumia 620 (or $1000 advertising credit) goes to Guillaume Demicheli and his app for making photo booth style pictures 4Shots.
  • Nokia Lumia 925 (or $1000 advertising credit) goes to Trevor Sequeira and his app Social and Email PRO which allows you to access several social networking accounts simultaneously.

Congratulations and check out our new challenges!