Wednesday, May 6, 2015

Marketing and Monetization Interview Series #13. Getting to the top.


Back in January we’ve celebrated AdDuplex’ 4th Birthday and ran this festive contest where Mini Golf Club was selected as one of the winners.

Mini Golf Club is a physics based mini golf simulator for Windows Phone 8 and Windows 8. It is also one of the most successful games created by Zoltán Gubics.

Zoltán started developing and publishing games during his studies. And after graduation he became an entrepreneur and founded Obumo Games. In this interview Zoltán shares personal experience and lessons learned while getting his Windows Phone and Windows games to the top.

Thursday, April 23, 2015

AdDuplex Windows Phone Device Statistics Report for April, 2015

Globally, this month has seen a continuation of the trend for a drop in market share for the Lumia 520 but it still remaining the most popular device. The Lumia 630 also continues to gain market share as the second most popular device.

This month we take a first in-depth look at the market share of some of the smaller OEMs. Plus we look at Argentina, the big EU5 (France, Germany, Italy, Spain, Great Britain), Poland, Indonesia and India.

And, finally, we've seen a sign of a new Microsoft flagship!

Data Source

This report is based on data collected from 5,429 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of April 17th, 2015 (UTC time) unless otherwise stated.

Thursday, April 16, 2015

Let your app be promoted at BUILD!

WP_20140401_007AdDuplex is hitting the road again and during the period of April 29th – May 1st, 2015 we will be in San Francisco. For the second year in a row we will be exhibiting in the biggest Windows Developer conference BUILD. And we’d love to meet you there!

We are very excited to get this chance to meet many of you in person to share our ideas and discuss the possibilities of growing your apps and games together or just to say hi!

You want your app to be promoted at BUILD?

Wednesday, April 8, 2015

A ticket to BUILD 2015 goes to…

AdDuplex winners_560
Recently we ran a contest to win a ticket to BUILD, the biggest conference for Windows developers, that will take place in San Francisco, April 29 – May 1, 2015. Now we are ready to announce the winner!

To enter this competition we asked you to:
  • share your experience while using AdDuplex
  • tell us why you are the one who will get the most advantage from this great conference.

Tuesday, April 7, 2015

How-to integrate AdDuplex interstitial ads into a Unity game

We are seeing more and more Unity games joining our cross promotion network. Some of them are housing AdDuplex banners and some are already benefiting from the newly introduced interstitial ads.

Interstitial ads are best applicable to games, since they occupy the whole screen and are usually displayed during natural pauses in app’s flow. It is quite a trivial task to include AdDuplex Interstitial ads into a game that is created using Mono Game, XAML or some other tool that depend on a straightforward Windows Phone page manipulation in Visual Studio (or Microsoft Blend for that matter). For Unity3D developers it might not be as simple.

Below is a guide describing one of the ways to do this. It consists of two steps: configuring the Unity project and configuring the Visual Studio solution created by it.

Thursday, April 2, 2015

Conversion tracking – temporary unavailable

Back in September we’ve introduced conversion tracking capability which was in beta up until this week. It worked quite well for a beta product at first. But as the time went by more and more universal (WinRT) apps entered the store and it became apparent that our implementation didn’t work well across the Silverlight/Universal boundary.

What this means is that, if you have a Silverlight app and a user clicked on your ad in a universal app and then installed it, our algorithm failed to track it. The same is true in the opposite direction.

Unfortunately we couldn’t find a quick and easy way to address this issue, so we decided to pull the conversion statistics information from the client area for now rather than show you inaccurate information until we can come up with a fix. We will work on addressing this issue and reenable these valuable stats in the future. If you care about this metric you should still implement the required code, so you don’t loose the data once the feature is reintroduced.

For those running campaigns we suggest that you use one of the 3rd party attribution services such as adjust or mobile app tracking.

Thank you for helping us test the feature and sorry for this temporary issue!

Monday, March 30, 2015

Ads in Apps 101. Part 7. Why wouldn’t I monetize with ads?

In the previous parts we’ve covered reasons to monetize with ads, things you need to understand in the process and ways to improve the returns on you investment into implementing ads into your apps and games.

In this final part we will address some real and imaginary reasons against ads.