AdDuplex Windows Phone Statistics Report for June 2013

Update 2013-06-11 11:50 UTC: US manufacturer chart was based on incorrect data. Corrected.

It is time for a new installment of our Windows Phone statistics report. Is Windows Phone 7 still relevant? Did Lumia 520 take the charts by storm? What new devices to expect soon? Read on for all of this and more.

Data source

This report is based on data collected from 701 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of June 7^th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

Worldwide stats

Nothing has changed in the top-3 of the most popular Windows Phones in the world, but we see pretty significant changes starting from number 4. Lumia 620 showed some gains to kick out its last generation sibling (610) from the fourth spot. But the biggest gain was demonstrated by the Lumia 520 which almost doubled its share and moved from the 8^th spot to number 5.

AdDuplex Raises $500,000 to Help Windows Phone Developers Succeed

VILNIUS, LITHUANIA. AdDuplex – the leading cross-promotion network for Windows Phone and Windows Store apps – has received $500,000 in seed financing from Practica Capital.

“We have grown AdDuplex organically for more than two years and now it is time to take it to the next level,” said Alan Mendelevich, AdDuplex’ founder and CEO. “It is a great pleasure to have Practica Capital on board, helping us achieve our goal of empowering developers on Windows Phone and Windows platforms to succeed.”

”We have been watching AdDuplex for close to two years and were really impressed with the progress the team made,” stated Practica Capital partner Petras Miciunas.

Since its launch in 2011, AdDuplex was widely adopted by Windows Phone developer community and garnered support both from its users as well as from Microsoft. The network is currently used in more than 3,000 apps, serving tens of millions ad impressions every day.

“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games that take advantage of the phone’s unique features and design,” said Todd Brix, general manager, Windows Phone Store, Microsoft Corp. “AdDuplex has played an important role in our ecosystem by giving developers valuable promotional tools, so we’re pleased to see the company earning recognition from investors.”

AdDuplex plans to use the funding to accelerate its growth by introducing new opportunities in its cross-promotion network and developing new products.

About AdDuplex

AdDuplex is a cross-promotion network for Windows Phone and Windows Store apps empowering developers to advertise their apps by helping each other. As of May 2013, there are more than 3,000 apps on the network serving tens of millions ad impressions every day. AdDuplex was founded in 2011 by Alan Mendelevich and operates from Vilnius, Lithuania.
http://www.adduplex.com

About Practica Capital

Practica Capital manages seed and venture capital funds established under JEREMIE initiative. The funds invest in early-stage development of high-potential business ideas (seed, startup) and expansion of established businesses in Lithuania.
http://www.practica.lt

3,000 Active Apps!

We’ve just crossed 3,000 active apps mark on AdDuplex! Woohoo!

Thank you all for using AdDuplex! We have some exciting stuff planned for this year, but for now we are celebrating this milestone with 30% discount on commercial advertising. Offer valid until the end of May, 2013.

AdDuplex Windows Phone Statistics Report for May 2013

It is time for the new installment of our Windows Phone statistics report. Let’s see what’s changed over the month, how new devices are doing and a few looks on the data from some new angles.

Data source

This report is based on data collected from 579 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of May 3^rd, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

 

Devices worldwide

Last month we’ve seen Lumia 920 taking the crown as the most popular Windows Phone out there. This month the 920 has strengthened its lead, but the more impressive stat this month is that Lumia 520 has entered the charts straight at no.8 and 4.4% of the total market.

AdDuplex Windows 8/RT Device Stats for April 2013

Not much is happening within Windows 8/RT device ecosystem and we weren’t planning to do a report this month, but since a lot of people asked – here is a quick one. Check out the March report for some deeper details.

Data Source

This report is based on data collected from 226 Windows Store apps running AdDuplex SDK. The raw data analyzed was collected over the day of April 26th, 2013 (UTC time). We’ve made every attempt to consolidate different reported model names under their canonical retail model names, but it’s possible that some of the rare model name variations were not accounted for.

 

Devices worldwide

We’ve seen more than 9,000 different device models overall, but as far as top 10 goes not much has changed. The only notable new entry is Samsung’s ATIV Smart PC 500T, but it was at #11 last month so still not too surprising. Still it’s nice to see that there are 3 touch screen devices in the top 10 now.

For those wondering about Surface PRO, it’s at #23. Up by modest 2 slots from a month ago.

Manufacturers Worldwide

As for manufacturers, there are even fewer changes. Actually zero changes in the rankings and only a few minor changes in the percentage numbers.

Seeing that there aren’t many news to report for this month’s data we decided to stop at these high level stats. We’ll see if there’s anything more interesting to report next month and drill deeper accordingly.

Image Ads for Campaigns and Deleting Things

Just a quick update about the release of 2 highly requested features.

You can now ad image ads to commercial campaigns. Keep in mind that text ad is still required and used because not all of the apps on the network can show image ads.

And another long overdue feature: you can delete apps, campaigns and ads now. Be careful though, since there’s no way for you to undelete them.

Stay tuned for more updates!

AdDuplex Windows Phone Statistics Report for April 2013

It is time for the new installment of our Windows Phone statistics report. Let’s see what’s changed over the month. And there are some really noticeable changes.

Data source

This report is based on data collected from 494 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of April 4^th, 2013 (UTC time). We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

 

Worldwide stats

The most dramatic change is that Nokia Lumia 920 is now the most used Windows Phone device in the world. It beat previous leader (Lumia 800) by a very small margin, but it is still a huge achievement since it was only at number 4 a month ago.