Thursday, November 26, 2015

AdDuplex Windows Phone Device Statistics Report for November, 2015

The big global trend this month is the continued growth in popularity of the Lumia 640 and 640XL. Lumia 520 continues to be the most popular device in use worldwide but its popularity continues to decline.

We look in detail at the US, Mexico, Brazil, Germany, Italy and Turkey.

This report also marks our third anniversary for detailed monthly statistics on Windows Phone device usage!

Top Rising Windows Apps of the Week #1


Thank you, thank you, thank you! We’ve received a tremendously positive response from both Windows enthusiasts and media for the launch of AppRaisin. Your rave reviews inspire us, your feedback helps us fix a few quirks that prevent you from enjoying the app to the fullest and prioritize future development. New release is just around the corner.

With this post we are starting a regular series to highlight the top “raised” apps and games on AppRaisin over the last week. Below and every week you will find a list of 7 app news that were most welcome by the ever growing AppRaisin community. So here goes:

Thursday, November 19, 2015

Take the quiz and collect your Microsoft TechRewards points

TechRewards AdDuplexWe are glad to be a part of Microsoft TechRewards program! Its mission is to help devs build successful apps and games by improving their developer skills and deepening their understanding about Microsoft technologies. So be sure to take this advantage.

You can gather your 50 PTS/ 200 XP by taking AdDuplex quiz and then convert these points to great products available on Microsoft TechRewards catalogue.

Click here and take the Ads in Mobile Apps and Games 101 quiz now!

Good luck!

Wednesday, November 18, 2015

Mobile App Monetization Survey is coming to an end

Mobile App Monetization SurveyWe love apps! And we'd like to hear your opinion towards mobile apps and games too. If you are app developer or app user please submit our 10 minute Mobile App Monetization Survey.

Here are two major reasons to do it NOW:

  1. Soon the survey will be closed (well keep it open till 30th of November)
  2. By submitting you can win the Lumia 950 XL and other great prizes!

We will share survey findings and analysis publicly on our blog during the month of December. So you will be able to compare your habits with the revealed mobile app usage trends.

Click here and submit the survey now.

Your voice matters! And we’d appreciate if you could share the survey with your friends on social media because the more responses are in the more accurate results we’ll all get.

Tuesday, November 17, 2015

Introducing AppRaisin - a new discovery service for Windows apps

AdDuplex is all about empowering indie Windows developers and today we are happy to unveil the next step in our quest to do just that. Please welcome AppRaisin - a mobile-first service aimed at solving the biggest problem in modern app stores - app discovery. AppRaisin helps Windows enthusiasts stay on top of the latest releases, major updates and special offerings, while, at the same time, helping independent developers like yourself get much needed exposure to potential customers.

Users decide what news rise to the top by "raising" the apps they like and ignoring the noise. This way enthusiasts get to make sure that top of the crop apps get the attention they deserve and less active users get a curated list of just the best app news.

The system works similar to other social news sites like Digg, Reddit, Hacker News or Product Hunt - developers and enthusiasts post latest app news while wider community votes on them to raise the most noteworthy items up the chart. The rank of each item is based on multiple parameters including time - meaning that fresher news raise to the top while older favorites gradually slide down. This way users get a constantly fresh, curated list of new apps and important updates and your indie apps and games get a chance to rise above the corporate behemoths occupying official store charts.

Today we are releasing the first public version of the app on both Windows 10 Desktop and Mobile (it's a Universal Windows App). This release includes basic functionality enabling news submission, rating, sharing and more. A bunch of new features is underway, including more social stuff like user pages, comments and other, but the very core that should bring back the joy of discovering great new apps and games is already there.

You can also follow us on Twitter at @AppRaisinHQ like us on Facebook or subscribe to our newsletter at to get the latest gems discovered on AppRaisin and news about the app itself.

And, please, help us spread the word by sharing AppRaisin with your friends on social media and offline. Thank you very much!

Monday, November 16, 2015

6 marketing mistakes you should avoid to grow your Windows Store apps faster


You have probably developed a beautiful and very promising app, right? However, it doesn't guarantee you success. As an indie app developer you will find (if not yet) that getting users for your apps is the biggest struggle of all.

Let's face the fact that bad marketing is the most common reason why even great apps cannot reach users' hearts. Furthermore it can even kill your app stone-dead.

After several years of working with thousands of different Windows Phone and Windows Store apps and games we have defined the main reasons why apps usually fail to get popular.

Thursday, October 29, 2015

AdDuplex Windows Phone Device Statistics Report - October, 2015

We continue to see the Microsoft Lumias (the 535, 640 and 435) having the largest growth. However, while it’s popularity continues to decline, Lumia 520 is still the most popular device in use worldwide.

This month we look in detail at the US, EU5 (Spain, France, Germany, Italy and Great Britain), Poland, Russia, Australia and India. Additionally we listed how device usage varies across markets when broken down into high-end, mid-range and low-end devices.