Thursday, October 16, 2014

AdDuplex Developer Advocates. Welcome aboard!

We are pleased to announce that together with Catchy we have managed to attract three seasoned developers across the U.S. and UK to serve as AdDuplex Developer Advocates. Their goal will be to provide direct support and assist developers with AdDuplex adoption and implementation in their Windows apps and games.

You will be able to meet Robert, Rob and Matt at local developer events in the regions and in social media and get all information that will help you get the most from AdDuplex service. So if you are willing to gain more exposure and targeted users for your app or game, be sure to get in touch with your local Developer Advocate. Moreover they have a special offer for all developers who will contact them during the month of October and start promoting their apps through AdDuplex cross-promotion network for free.

So meet the guys:


Robert Shurbet: West Coast U.S. (@TheCheekyTaurus)

Robert has been a .NET Software Engineer for nearly 14 years and currently leads development of  customer facing line-of-business tools for Pivot Technology Solutions. He’s developer of the popular  Windows Phone Twitter utility app #Hashtastic and was part of the Developer Ambassador for  Windows Phone team.


RobIrvingRob Irving: East Coast U.S. (@RobWIrving)

Rob is a Microsoft MVP in Windows Platform Development and a Senior Software Engineer for ALK  Technologies. He has a passion for developing Windows Phone Apps, publishing 8 of his own apps to  the Windows Phone and Windows stores.


MattLaceyMatt Lacey: UK (@MrLacey)

Matt has been a professional developer for over 17 years. The last 12 years have been building for mobile devices and for the last 4 years he’s been specializing in Windows Phone. He’s the current organizer of Windows Apps London (formerly the Windows Phone User Group) and also served as a Nokia Developer Champion.


And of course you are welcome to contact our team directly for any questions at

Wednesday, October 8, 2014

Marketing and Monetization Interview Series #11. Majid Khosravi about Fruit Bump. What, Why and How?


“Since the launch of Fruit Bump, we were thrilled with the positive feedback it received. With such a strong reception, we are putting in more effort in further development of our main project, and what we hope will become a series of future casual puzzle hits. Twimler is growing daily, and there’s plenty in store for our fans and new players alike.” – sais Majid Khosravi, the Managing Director at Twimler and creator of Fruit Bump. In this interview Majid will share his experience of what it takes to create a captivating match 3 puzzle game and where to pay more attention while building mobile games in general.

Fruit Bump now has over 600 levels of match 3 fun and more than 2 million downloads on three leading platforms: iOS, Android and Windows Phone. Currently there are about 300,000 daily players from which half have completed at least 100 levels. This is an exceptional retention rate for a new pick-up-and-go game!

Tuesday, October 7, 2014

Winners of AdDuplex Special Challenge of September Announced

AdDuplex winnersSo it’s time for, I guess, the most cheerful post of the month where we announce the winners of our monthly challenge.

Our Special Challenge of September was a bit different from earlier ones as it was specifically tailored for developers. We promised to give away a high-end Windows Phone device to one of the developers who started promoting his app or game through AdDuplex cross-promotion network during September. The only conditions where that the app or game must have at least 100 reviews and average rating of 3.5* or more in the Store.

Monday, October 6, 2014

How to add an ad removal button

AdDuplex ad control allows the developers to implement ad removal buttons. These can be beneficial in a number of ways – in terms of both customer satisfaction and monetary gain. For example, developers often employ a freemium monetization model where users are offered to buy an ad free version of the app.

Normally the ad control checks whether it is covered by other elements, but there is an exception. Some space on the top-right corner of the control is dedicated for your button.  You can see it in the Visual Studio or Expression Blend Designer view if you set the IsTest property to True.

There are a few caveats with the actual button implementation. Windows Phone Silverlight apps are a breeze to work with in this regard, because of how it manages pixels. In Universal Apps it’s a lot more complicated (not for long though).

We will demonstrate how to do it properly. For the sake of simplicity our ad removal button is going to be represented by a red rectangle. Following are two solutions, each for it’s own platform.

Wednesday, October 1, 2014

Great Windows Phone Devices For Great Windows Phone Apps. Take Yours


Special October Challenge.

We appreciate all our users and that is why we are giving away different Windows Phone devices every month to developers that start using AdDuplex to promote their apps for free. This month is not an exception. The winner of this months challenge will be able to chose between Lumia 1520, Lumia 930 and HTC One (M8). So how to win one of these great devices?

Tuesday, September 30, 2014

AdDuplex Windows Phone Statistics Report for September 2014

In this newest AdDuplex Windows Phone Statistics Report you will find what movements were spotted between WP devices worldwide and in various countries during September 2014.

We covered WP devices, WP 8 manufacturers, OS versions worldwide, WP devices and WP 8.x operators in US, WP devices in India and Brazil and WP statistics combined to several units in European countries: EU5 (France, Germany, Italy, Spain, Great Britain), Scandinavia (Sweden, Norway, Denmark) and Baltics (Estonia, Latvia, Lithuania).

Data Source.

This report is based on data collected from 4,528 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of September 24th, 2014 (UTC time) unless otherwise stated.

Wednesday, September 24, 2014

AdDuplex Windows Device Statistics Report - September, 2014

Let’s take a glance at Windows device statistics that we have collected from 941 Windows Store apps running AdDuplex SDK. This time we have shortly covered Windows 8 manufactures worldwide and Windows 8 devices in general worldwide and Microsoft devices worldwide and in US.

This report should help developers who are building Windows Store apps to get a better view of the ecosystem.

Update (September 25th, 2014): the original reported incorrectly stated that Microsoft has slipped to number 4 in the manufacturer chart while in fact it was number 2. This happened because we forgot to reorder the list after combining Microsoft and Microsoft Corporation into one line. Sorry for the confusion this may have caused!