Thursday, April 16, 2015

Let your app be promoted at BUILD!

WP_20140401_007AdDuplex is hitting the road again and during the period of April 29th – May 1st, 2015 we will be in San Francisco. For the second year in a row we will be exhibiting in the biggest Windows Developer conference BUILD. And we’d love to meet you there!

We are very excited to get this chance to meet many of you in person to share our ideas and discuss the possibilities of growing your apps and games together or just to say hi!

You want your app to be promoted at BUILD?

Wednesday, April 8, 2015

A ticket to BUILD 2015 goes to…

AdDuplex winners_560
Recently we ran a contest to win a ticket to BUILD, the biggest conference for Windows developers, that will take place in San Francisco, April 29 – May 1, 2015. Now we are ready to announce the winner!

To enter this competition we asked you to:
  • share your experience while using AdDuplex
  • tell us why you are the one who will get the most advantage from this great conference.

Tuesday, April 7, 2015

How-to integrate AdDuplex interstitial ads into a Unity game

We are seeing more and more Unity games joining our cross promotion network. Some of them are housing AdDuplex banners and some are already benefiting from the newly introduced interstitial ads.

Interstitial ads are best applicable to games, since they occupy the whole screen and are usually displayed during natural pauses in app’s flow. It is quite a trivial task to include AdDuplex Interstitial ads into a game that is created using Mono Game, XAML or some other tool that depend on a straightforward Windows Phone page manipulation in Visual Studio (or Microsoft Blend for that matter). For Unity3D developers it might not be as simple.

Below is a guide describing one of the ways to do this. It consists of two steps: configuring the Unity project and configuring the Visual Studio solution created by it.

Thursday, April 2, 2015

Conversion tracking – temporary unavailable

Back in September we’ve introduced conversion tracking capability which was in beta up until this week. It worked quite well for a beta product at first. But as the time went by more and more universal (WinRT) apps entered the store and it became apparent that our implementation didn’t work well across the Silverlight/Universal boundary.

What this means is that, if you have a Silverlight app and a user clicked on your ad in a universal app and then installed it, our algorithm failed to track it. The same is true in the opposite direction.

Unfortunately we couldn’t find a quick and easy way to address this issue, so we decided to pull the conversion statistics information from the client area for now rather than show you inaccurate information until we can come up with a fix. We will work on addressing this issue and reenable these valuable stats in the future. If you care about this metric you should still implement the required code, so you don’t loose the data once the feature is reintroduced.

For those running campaigns we suggest that you use one of the 3rd party attribution services such as adjust or mobile app tracking.

Thank you for helping us test the feature and sorry for this temporary issue!

Monday, March 30, 2015

Ads in Apps 101. Part 7. Why wouldn’t I monetize with ads?

In the previous parts we’ve covered reasons to monetize with ads, things you need to understand in the process and ways to improve the returns on you investment into implementing ads into your apps and games.

In this final part we will address some real and imaginary reasons against ads.

Thursday, March 26, 2015

Ads in Apps 101. Part 6. Things to pay attention to when monetizing with ads

In the previous parts we’ve learned how to evaluate and optimize our ad monetization efforts. We will cover several gotchas and things you should pay attention to while setting up and managing your ad monetization strategy.

Does your ad provider disregard the fill rate while calculating eCPM?

We’ve already discussed that different ad providers may deliver different fill rates for different types of apps and audiences. The question is how do they report it to you?

We are giving away a ticket to BUILD 2015!

BUILDSecond year in a row AdDuplex will be at BUILD conference that will take place in San Francisco, April 29th - May 1st, 2015. And we want to meet you there!

We love developers. AdDuplex is built by developers for developers and we know how important it is to learn, discover new things and meet new people. That's why we are giving away a MEGA prize to anyone who will love us back.

The prize is a whopping $2095 ticket to BUILD, the biggest and coolest conference for Windows Developers in the world.

To win this prize we simply ask you to share your testimonial, opinion, suggestions or experience while using AdDuplex and the reason why you are the one who should get the ticket.

So what are you waiting for? Stretch your fingers and write to us :) We'll be waiting for your authentic and sincere emails at marketing@adduplex.com until 3rd of April.

See you at BUILD! 

P.S.: keep in mind that we are giving away a conference pass only. All the other expenses are on you! So you have to be able and willing to travel and stay in San Francisco in order to participate.

Official rules:

  1. Sweepstakes are available worldwide except for countries or territories embargoed by United Nations.
  2. To be eligible you must have or create an account on AdDuplex.
  3. By participating in the contest you agree that your submission along with your name can be published publicly by AdDuplex.
  4. The winners will be selected and announced on April 7th, 2015.
  5. The winner must commit to attend the conference. The prize cannot be exchanged for cash or redeemed in any other form.
  6. If the winner cannot or doesn’t want to attend the conference a new winner will be selected. 
  7. The winner will be solely responsible for paying any travel and accommodation expenses, applicable taxes, import and/or other duties in a country of his/her residence and getting a travel visa if necessary.
  8. The winner will be required to provide a copy of his/her official ID and/or passport and other required information to comply with requirements of tax authorities of the Republic of Lithuania.
  9. Disclaimer: the campaign is organized by UAB AdDuplex exclusively and is not affiliated or endorsed by Microsoft or other third parties in any way.