Thursday, January 22, 2015

Slides: Ads in Mobile Apps and Games 101

Advertising is one of the two most popular monetization strategies on any mobile platform. Yet the field is filled with confusing terms, metrics and acronyms. Realizing that I gave this talk at the AppCampus AppCademy yesterday. While some commentary is definitely needed for quite a few of these slides, I think that they still can provide a good starting point for an indie app developer trying to navigate the complicated minefield of mobile advertising.

I will write a series of blog posts on the subject of some of these slides during the next weeks/months. So stay tuned.

In the meantime I’m open to speaking opportunities at your conferences, user groups and other events. Send me an email at and quite possibly we will figure something out.

Friday, January 16, 2015

AdDuplex turns 4! Happy Birthday to Us – Present for You

AdDuplex BirthdayWoot woot! AdDuplex turns 4 this week! On 17th of January, 2011 we opened the doors of AdDuplex for the first time and invited our first users. By now we are a network of more than 9,500 active apps that serve 30M+ ads daily. The road wasn’t easy and we've learned a lot. Today we are really happy and excited about that and would like to share our joy with our users as we are live for 4 years now because of you all.

Happy Birthday to Us – Presents for You!

So what is a Birthday without presents?! Therefore we have prepared a full 4x4 package! In our present box you will find:

  • 4 coupons for 4x more impressions*
  • 4 featured interviews on our blog about your app or game
  • 4 fancy AdDuplex t-shirts
  • 4 Coloud headphones

To apply for these Birthday presents just let us know how long have you been using AdDuplex to promote your great apps and games by simply tweeting:

My app [@YourAppName] has been on @AdDuplex for [name the period] #HappyBirthdayAdDuplex

Birthday contest will end on January 31st, so be sure to submit by then. We promise a retweet to everyone just don’t forget the hashtag. We will randomly pick the winners and announce them in the beginning of February.

We say THANK YOU to all of you whether you've joined AdDuplex 4 years ago or 4 hours ago. Last year was great for us and we believe upcoming year will be even better. Wish you all the same!

Let’s celebrate!


*F.e. if you show 10,000 ads in your app during February, your ad will be shown in other apps 40,000 times.

Wednesday, January 14, 2015

AppBizDev Podcast Episode #23: Apps are Atley's Business

Atley HunterWindows Platform Development MVP Atley Hunter joins Rob and Robert to talk about the lessons he has learned from creating hundreds of apps for Windows Phone. Get ready to learn about the importance of getting feedback from users and some unique monetization tips for In-App Purchases.

Listen to the podcast here and be sure to subscribe for later AppBizDev posts.

Tuesday, January 6, 2015

Windows Phones Under the Tree

Every Christmas we experience a spike in new app installs and this year was no different:


So we thought maybe we can do something interesting with this data? And we did…

Winners of AdDuplex final Challenge

AdDuplex winners

So it is time to announce the winners of our final Special Challenge of 2014. But first let’s look back and sum up the outcomes.

Tuesday, December 30, 2014

AdDuplex Windows Phone Statistics Report for December, 2014

This is the newest issue of AdDuplex Windows Phone Statistics Report. We cover the usual global stats, look at a few countries in detail (US, Canada, UK, Poland, India), check how Windows Phone 8.1 spreads in different parts of the world and uncover a couple of new devices.

Data Source

This report is based on data collected from 4,832 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of December 22nd, 2014 (UTC time) unless otherwise stated.

Tuesday, December 23, 2014

AppBizDev Podcast Episode #22

It’s been a while since the last AppBizDev podcast and it is finally back. This time Ben and Alan have reviewed what happened during the break and made some plans for future podcasts. After that Rob and Robert step in and take over the show.

Listen to the podcast here and don’t forget to subscribe for later AppBizDev posts.